导读:用专业邮件赢得谈判主动权

在国际商务往来中,价格谈判往往是决定合作成败的关键环节。一封措辞得体、逻辑清晰的英文议价或还价邮件,不仅能展现你的专业素养,还能有效争取更有利的合作条件。本文精心整理了10个高频使用场景下的英文议价与还价邮件模板,每一封都配有精准中文翻译,并附上【点评】与【重点词汇/句型】解析,帮助你快速掌握商务英语谈判技巧,提升沟通效率与成功率。

 

1. 初次询价后请求折扣

📤Subject: Request for Discount on Initial Inquiry
Dear [Supplier's Name],
Thank you for your prompt quotation. The product specifications meet our requirements, but the price seems slightly higher than market average. Given the potential for long-term cooperation, could you please offer a more competitive price or a volume-based discount? We are considering placing a substantial order soon.
Looking forward to your favorable reply.
Best regards,
[Your Name]

📤主题:关于初次报价后的折扣请求
尊敬的[供应商姓名]:
感谢您及时提供报价。产品规格符合我方需求,但价格略高于市场平均水平。鉴于我们有长期合作的潜力,您能否提供更具竞争力的价格或基于采购量的折扣?我们近期正考虑下一笔大额订单。
期待您的积极回复。
此致问候,
[你的姓名]

✅【点评】 语气礼貌且留有余地,强调“长期合作”和“大额订单”作为议价筹码,容易引起供应商重视。
✅【重点】 prompt quotation(及时报价)、volume-based discount(按量折扣)、substantial order(大额订单)

 

2. 基于竞争对手报价提出还价

📤Subject: Price Negotiation Based on Competitor’s Quotation
Dear [Supplier's Name],
We appreciate your detailed proposal. However, we have received a more favorable offer from another supplier with similar product quality. To continue our discussion, would you be able to match or beat that price? We prefer to work with your company due to your reliable service, but pricing remains a key factor.
Thank you for your understanding.
Sincerely,
[Your Name]

📤主题:基于竞争对手报价的价格谈判
尊敬的[供应商姓名]:
感谢您提供的详细方案。然而,我们已收到另一家供应商在相似产品质量下的更优惠报价。为了继续洽谈,您能否匹配或优于该价格?我们更倾向于与贵公司合作,因您服务可靠,但价格仍是关键因素。
感谢您的理解。
此致,
[你的姓名]

✅【点评】 巧妙引用竞争对手报价施加压力,同时表达合作意愿,避免显得咄咄逼人。
✅【重点】 favorable offer(优惠报价)、match or beat(匹配或优于)、reliable service(可靠服务)

 

3. 大批量采购请求优惠

📤Subject: Request for Discount on Large Volume Order
Dear [Supplier's Name],
We are preparing to place an order for 5,000 units and would like to discuss pricing. Given the scale of this order, we kindly request a special discount. We believe this order could be the beginning of a strong business relationship. Please let us know your best possible price.
Thank you for your support.
Best regards,
[Your Name]

📤主题:大批量订单的折扣请求
尊敬的[供应商姓名]:
我们正准备下5000件的订单,希望就此讨论价格。鉴于订单规模,恳请给予特别折扣。我们认为此订单可成为双方稳固合作关系的开端。请告知您最优惠的报价。
感谢您的支持。
此致问候,
[你的姓名]

✅【点评】 强调订单数量与未来合作潜力,增强议价底气。
✅【重点】 large volume order(大批量订单)、special discount(特别折扣)、strong business relationship(稳固的商业关系)

 

4. 对报价不满意,请求重新考虑

📤Subject: Request to Reconsider Quoted Price
Dear [Supplier's Name],
Thank you for your quotation. After careful evaluation, we find the current price difficult to accept for our market. Could you please reconsider your pricing? We are eager to move forward but need a more viable option. Your flexibility would be greatly appreciated.
Looking forward to your revised offer.
Kind regards,
[Your Name]

📤主题:请求重新考虑报价
尊敬的[供应商姓名]:
感谢您的报价。经仔细评估,我们认为当前价格在我们的市场中难以接受。您能否重新考虑定价?我们希望推进合作,但需要更可行的方案。贵方的灵活性将不胜感激。
期待您的修订报价。
此致敬意,
[你的姓名]

✅【点评】 使用“difficult to accept”比“too high”更委婉,体现专业性。
✅【重点】 careful evaluation(仔细评估)、reconsider(重新考虑)、viable option(可行方案)

 

5. 接受报价但要求附加服务

📤Subject: Acceptance with Request for Additional Services
Dear [Supplier's Name],
We are pleased to accept your quotation. However, to proceed, we would appreciate it if you could include free shipping or extended warranty at no extra cost. This would significantly enhance the value of the deal for us. Please confirm if this is possible.
Thank you for your cooperation.
Best regards,
[Your Name]

📤主题:接受报价但请求附加服务
尊敬的[供应商姓名]:
我们很高兴接受您的报价。但为推进合作,若贵方能免费提供运输或延长保修期而无需额外费用,我们将不胜感激。这将极大提升交易价值。请确认是否可行。
感谢您的配合。
此致问候,
[你的姓名]

✅【点评】 在接受报价的同时争取附加利益,是谈判进阶技巧。
✅【重点】 at no extra cost(无需额外费用)、enhance the value(提升价值)、extended warranty(延长保修)

6. 分期付款请求

📤Subject: Request for Payment Terms Adjustment
Dear [Supplier's Name],
We are interested in placing an order but would like to propose a payment plan: 30% upfront, 40% upon shipment, and 30% after delivery and inspection. This arrangement would help us manage cash flow while ensuring your payment security. Please let us know if this is acceptable.
Thank you for your consideration.
Sincerely,
[Your Name]

📤主题:请求调整付款条件
尊敬的[供应商姓名]:
我们有意下单,但希望提议分期付款:30%预付款,40%发货时支付,30%交货并验收后支付。此安排有助于我们管理现金流,同时保障贵方收款安全。请告知是否可行。
感谢您的考虑。
此致,
[你的姓名]

✅【点评】 提出具体分期方案,体现诚意与财务规划能力。
✅【重点】 payment plan(付款计划)、cash flow(现金流)、upon shipment(发货时)

 

7. 长期合作下的年度协议议价

📤Subject: Proposal for Annual Agreement with Better Pricing
Dear [Supplier's Name],
We value our ongoing partnership and would like to formalize a one-year agreement. In return for a committed volume, we request a 10% discount on all items. This would strengthen our collaboration and ensure stable supply for both parties. Please review and let us know your thoughts.
Best regards,
[Your Name]

📤主题:提议签订年度协议以获取更优价格
尊敬的[供应商姓名]:
我们重视双方持续的合作关系,希望签订为期一年的协议。作为对承诺采购量的回报,我们请求所有产品享受10%折扣。此举将加强合作,并确保双方供应稳定。请审阅并告知您的意见。
此致问候,
[你的姓名]

✅【点评】 以“稳定合作”和“承诺采购量”为筹码,适合成熟合作关系。
✅【重点】 ongoing partnership(持续合作关系)、committed volume(承诺采购量)、formalize an agreement(正式签订协议)

 

8. 汇率波动下的价格重谈

📤Subject: Request to Reopen Price Discussion Due to Currency Fluctuation
Dear [Supplier's Name],
Due to recent significant currency fluctuations, the current price has become unsustainable for our budget. We kindly ask to reopen the price discussion to reflect the changed economic conditions. We hope to find a mutually beneficial solution.
Thank you for your understanding.
Sincerely,
[Your Name]

📤主题:因汇率波动请求重新讨论价格
尊敬的[供应商姓名]:
由于近期汇率大幅波动,当前价格已超出我方预算承受范围。我们恳请重新开启价格讨论,以反映变化的经济环境。希望双方能找到互利的解决方案。
感谢您的理解。
此致,
[你的姓名]

✅【点评】 以客观经济因素为由,避免直接指责价格过高,更具说服力。
✅【重点】 currency fluctuation(汇率波动)、unsustainable(不可持续的)、mutually beneficial(互利的)

 

9. 接受还价后的确认邮件

📤Subject: Confirmation of Agreed Terms
Dear [Supplier's Name],
Thank you for your revised offer. We are pleased to confirm that we accept the new price of [amount] and the agreed delivery schedule. We appreciate your flexibility and look forward to a successful partnership. Please proceed with the next steps.
Best regards,
[Your Name]

📤主题:已达成条款的确认
尊敬的[供应商姓名]:
感谢您的修订报价。我们确认接受新价格[金额]及商定的交货时间表。感谢您的灵活配合,期待成功合作。请推进后续步骤。
此致问候,
[你的姓名]

✅【点评】 及时确认达成一致,体现专业性与效率。
✅【重点】 revised offer(修订报价)、agreed delivery schedule(商定交货时间)、flexibility(灵活性)

 

10. 谈判破裂后的礼貌结束

📤Subject: Regretfully Unable to Proceed with Current Offer
Dear [Supplier's Name],
Thank you for your time and effort throughout the negotiation process. After careful consideration, we regret to inform you that we are unable to accept the current offer. We hope to have the opportunity to work together in the future under more favorable conditions.
Wishing you all the best.
Sincerely,
[Your Name]

📤主题:遗憾无法接受当前报价
尊敬的[供应商姓名]:
感谢您在谈判过程中投入的时间与努力。经慎重考虑,我们遗憾地通知您,目前无法接受当前报价。希望未来在更有利的条件下有机会合作。
祝一切顺利。
此致,
[你的姓名]

✅【点评】 即使谈判失败,也保持礼貌与开放态度,为未来合作留门。
✅【重点】 regret to inform(遗憾通知)、careful consideration(慎重考虑)、future opportunity(未来机会)

点赞 (103) 收藏 (8)