导读：如何通过邮件赢得客户信任？
在国际商务沟通中，申请或发送产品样品是建立合作关系的重要一步。一封专业、礼貌且清晰的英文邮件不仅能展示你的职业素养，还能有效提升客户对你的信任感。本文精选8个高频使用场景的英文样品申请与发送邮件模板，每封邮件均附带精准中文翻译、重点词汇标注及使用点评，帮助你在实际沟通中得心应手，提升回复率与合作成功率。
模板1：客户主动申请样品
📤Subject: Request for Product Samples – [Product Name]
Dear [Supplier's Name],
I hope this message finds you well. I am writing to request samples of your [Product Name], which I came across on your website. We are currently evaluating potential suppliers and would like to assess the quality of your products before proceeding with a larger order.
Could you please send us one sample unit? We are happy to cover the shipping costs. Please let me know the necessary arrangements.
Thank you for your time and support. I look forward to your reply.
Best regards,
[Your Full Name]
[Your Position]
[Company Name]
📤主题：申请产品样品——[产品名称]
尊敬的[供应商姓名]：
您好！希望您一切顺利。我写信是想申请贵司[产品名称]的样品，该产品是我从贵司网站上了解到的。我们目前正在评估潜在供应商，希望在下单前先了解贵司产品的质量情况。
能否寄送一件样品？我们愿意承担运费。烦请告知相关安排。
感谢您的时间与支持，期待您的回复。
此致
敬礼！
[您的全名]
[您的职位]
[公司名称]
✍️点评与重点：
• 开头使用“I hope this message finds you well”是英文商务邮件常用问候语，礼貌得体。
• “evaluating potential suppliers” 表达专业，体现采购方的审慎态度。
• 主动提出承担运费（cover the shipping costs）能显著提高对方配合意愿。
模板2：供应商主动寄送样品通知
📤Subject: Your Sample Has Been Shipped – Tracking Number Attached
Dear [Customer's Name],
Thank you for your interest in our products. We are pleased to inform you that your requested sample of [Product Name] has been shipped today via [Courier Name].
Tracking Number: [Insert Number]
Estimated Delivery: [Date]
Please feel free to contact us if you have any questions or need further information. We hope you are satisfied with the sample and look forward to your feedback.
Warm regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：您的样品已寄出——附运单号
尊敬的[客户姓名]：
感谢您对我司产品的关注。我们很高兴通知您，您申请的[产品名称]样品已于今日通过[快递公司]寄出。
运单号：[填写号码]
预计送达时间：[日期]
如有任何问题或需要更多信息，欢迎随时联系我们。希望您对样品满意，期待您的反馈。
此致
敬礼！
[您的姓名]
[您的职位]
[公司名称]
✍️点评与重点：
• “We are pleased to inform you” 表达积极情绪，增强客户好感。
• 提供运单号和预计送达时间，体现专业与贴心服务。
• 结尾“look forward to your feedback”鼓励客户回复，促进后续沟通。
模板3：请求免费样品（新客户）
📤Subject: Sample Request for Evaluation – New Potential Client
Dear [Supplier's Name],
My name is [Your Name], and I represent [Your Company], a [brief description, e.g., retail distributor based in Germany]. We are interested in your [Product Name] and would like to request a sample for quality evaluation.
As a new potential client, we hope you could provide one unit free of charge. If the sample meets our standards, we intend to place a bulk order soon.
Thank you for considering our request. We look forward to building a long-term business relationship.
Sincerely,
[Your Name]
[Your Position]
📤主题：样品申请用于评估——新潜在客户
尊敬的[供应商姓名]：
我是[您的姓名]，来自[您的公司]，一家[简要说明，例如德国的零售商]。我们对贵司的[产品名称]感兴趣，现申请一件样品用于质量评估。
作为新潜在客户，希望贵司能免费提供一件样品。若样品符合我方标准，我们将尽快下批量订单。
感谢您的考虑，期待建立长期合作关系。
此致
[您的姓名]
[您的职位]
✍️点评与重点：
• “free of charge” 是“免费”的标准表达，适合正式场合。
• 强调“bulk order”和“long-term business relationship”可提高供应商重视程度。
• 介绍公司背景增加可信度。
模板4：样品已收到并表达感谢
📤Subject: Thank You for the Sample – Feedback to Follow
Dear [Supplier's Name],
I’m writing to confirm that we have received the sample of [Product Name] today. Thank you very much for sending it promptly.
The packaging and product quality look impressive so far. Our team will conduct a detailed evaluation and provide feedback within the next 5 business days.
We appreciate your support and look forward to further discussion.
Best regards,
[Your Name]
[Your Position]
📤主题：感谢寄送样品——反馈将随后提供
尊敬的[供应商姓名]：
特此确认，我们已于今日收到[产品名称]的样品。非常感谢您及时寄送。
目前看来，包装和产品质量令人印象深刻。我方团队将进行详细评估，并在接下来的5个工作日内提供反馈。
感谢您的支持，期待进一步沟通。
此致
敬礼！
[您的姓名]
[您的职位]
✍️点评与重点：
• “confirm that we have received” 是确认收货的标准句型。
• “impressive so far” 表达积极评价但留有余地，专业得体。
• 明确反馈时间（within the next 5 business days）体现专业性与责任感。
模板5：样品申请被拒后礼貌追问
📤Subject: Follow-Up on Sample Request – Willing to Pay
Dear [Supplier's Name],
Thank you for your response. I understand that you do not provide free samples, and I fully respect your policy.
However, we are still very interested in your [Product Name]. Would it be possible to purchase a sample unit? We are willing to pay for both the product and shipping.
We believe in building relationships based on mutual trust and quality assessment. Your product has caught our attention, and we hope to move forward.
Looking forward to your positive reply.
Best wishes,
[Your Name]
[Your Position]
📤主题：跟进样品申请——愿意付费
尊敬的[供应商姓名]：
感谢您的回复。我理解贵司不提供免费样品，完全尊重贵司政策。
但我们仍对贵司的[产品名称]非常感兴趣。是否可以购买一件样品？我们愿意支付产品费用及运费。
我们相信建立在互信与质量评估基础上的合作关系。贵司产品已引起我们的关注，期待进一步推进。
期待您的积极回复。
此致
敬礼！
[您的姓名]
[您的职位]
✍️点评与重点：
• “I fully respect your policy” 展现理解与尊重，避免对立情绪。
• “purchase a sample unit” 是“购买样品”的准确表达。
• 强调“mutual trust”和“move forward”有助于软化拒绝后的沟通。
模板6：供应商要求支付样品费时的回复
📤Subject: Agreement to Pay Sample Fee – Ready to Proceed
Dear [Supplier's Name],
Thank you for your email. We understand that a sample fee of [Amount] is required, and we agree to pay it.
Please provide the payment details at your earliest convenience so we can proceed promptly. Once payment is made, kindly confirm and arrange shipment of the sample.
We appreciate your professionalism and look forward to receiving the sample soon.
Best regards,
[Your Name]
[Your Position]
📤主题：同意支付样品费——准备推进
尊敬的[供应商姓名]：
感谢您的邮件。我们了解到需支付[金额]的样品费，并同意支付。
烦请尽快提供付款信息，以便我们及时处理。付款完成后，请确认并安排样品寄送。
感谢您的专业配合，期待尽快收到样品。
此致
敬礼！
[您的姓名]
[您的职位]
✍️点评与重点：
• “agree to pay it” 表达明确合作意愿。
• “at your earliest convenience” 是请求对方尽快处理的礼貌表达。
• “kindly confirm” 使用委婉语气，体现高情商沟通。
模板7：样品不满意但希望继续沟通
📤Subject: Feedback on Sample – Interest in Alternative Options
Dear [Supplier's Name],
Thank you for sending the sample of [Product Name]. We have evaluated it and found that it does not fully meet our current requirements in terms of [e.g., material, size, or color].
However, we are still interested in your product line and would like to know if you have alternative models or customization options available.
We value quality and reliability and hope to find a suitable solution together.
Looking forward to your suggestions.
Best regards,
[Your Name]
[Your Position]
📤主题：样品反馈——希望了解其他可选方案
尊敬的[供应商姓名]：
感谢您寄送[产品名称]的样品。我们已进行评估，发现其在[例如材质、尺寸或颜色]方面未能完全满足我方当前需求。
但我们仍对贵司产品线感兴趣，想了解是否有其他型号或定制选项可供选择。
我们重视质量与可靠性，希望共同找到合适的解决方案。
期待您的建议。
此致
敬礼！
[您的姓名]
[您的职位]
✍️点评与重点：
• “does not fully meet” 比直接说“not good”更委婉，避免伤害关系。
• 明确指出不满意的具体方面（material, size等），有助于对方改进。
• 表达“still interested”和“hope to find a solution together”保留合作空间。
模板8：样品满意后推进订单
📤Subject: Positive Feedback on Sample – Ready to Place Order
Dear [Supplier's Name],
I’m pleased to inform you that we are very satisfied with the sample of [Product Name] you sent. The quality, design, and packaging all meet our expectations.
We would now like to proceed with a trial order of [Quantity] units. Please send the proforma invoice and let us know the estimated production and shipping time.
Thank you again for your excellent service. We look forward to a successful partnership.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：样品反馈积极——准备下单
尊敬的[供应商姓名]：
很高兴通知您，我们对您寄送的[产品名称]样品非常满意。其质量、设计和包装均符合我方预期。
现准备下一笔试订单，数量为[数量]件。请提供形式发票，并告知预计生产与发货时间。
再次感谢您的优质服务，期待成功合作。
此致
敬礼！
[您的姓名]
[您的职位]
[公司名称]
✍️点评与重点：
• “very satisfied” 和“meet our expectations”是正面反馈的高分表达。
• “trial order” 表示试探性订单，降低风险，适合初期合作。
• 要求“proforma invoice”是下单前的标准流程，体现专业性。