导读：为什么一封专业的英文报价邮件至关重要？
在国际贸易或跨境合作中，一封清晰、礼貌且结构完整的英文报价邮件，往往是促成交易的第一步。它不仅展示你的专业度，还直接影响客户对产品和服务的信任感。本文精心整理了12个高频使用场景下的英文报价邮件模板，涵盖初次报价、价格更新、批量折扣、紧急回复等情境，每一封都配有精准中文翻译，并附有【重点点评】，帮助你掌握商务英语邮件的核心表达方式，提升沟通转化率。
模板1：初次产品报价邮件
📤Subject: Quotation for [Product Name] – [Your Company Name]
Dear [Client's Name],
Thank you for your inquiry regarding our [Product Name]. We are pleased to provide you with the following quotation:
- Product: [Product Name]
- Specification: [Details]
- Unit Price: USD [Amount]
- MOQ: [Minimum Order Quantity]
- Delivery Time: [Number] days after order confirmation
- Payment Terms: T/T in advance / LC at sight
Please note that this quotation is valid for 15 days. Should you have any questions or require samples, feel free to contact us.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：关于[产品名称]的报价 – [公司名称]
尊敬的[客户姓名]：
感谢您对我们[产品名称]的咨询。我们很高兴为您提供以下报价：
- 产品：[产品名称]
- 规格：[详细信息]
- 单价：[金额]美元
- 最小起订量：[数量]
- 交货时间：订单确认后[数字]天
- 付款方式：预付电汇 / 即期信用证
请注意，本报价有效期为15天。如您有任何疑问或需要样品，请随时联系我们。
此致问候，
[您的姓名]
[职位]
[公司名称]
✍️【重点点评】：使用“Thank you for your inquiry”开头礼貌得体；报价条目清晰使用项目符号；结尾提供有效期限和联系方式，增强专业性与紧迫感。
模板2：附带报价单的正式邮件
📤Subject: Attached Quotation and Product Catalog – [Product]
Dear [Client's Name],
As requested, please find attached our detailed quotation and product catalog for your review. The prices listed are based on FOB [Port Name] and include standard packaging.
Key highlights:
- Competitive pricing with volume discounts available
- High-quality materials and strict QC process
- Fast production and shipping turnaround
We would be happy to arrange a sample shipment upon request. Looking forward to your feedback.
Sincerely,
[Your Name]
[Your Position]
📤主题：附上报价单及产品目录 – [产品]
尊敬的[客户姓名]：
应您的要求，随信附上我们详细的报价单和产品目录供您查阅。所列价格基于[港口名称]离岸价（FOB），包含标准包装。
主要优势：
- 价格具有竞争力，批量采购可享折扣
- 使用高质量材料，质检流程严格
- 生产与发货周期快
如需样品，我们可安排寄送。期待您的反馈。
此致，
[您的姓名]
[职位]
✍️【重点点评】：“As requested”体现响应客户需求；使用“Key highlights”突出卖点；提及“sample shipment”促进下一步行动。
模板3：针对长期合作客户的优惠报价
📤Subject: Special Quotation for Our Valued Partner
Dear [Client's Name],
We truly appreciate our ongoing collaboration and would like to offer you an exclusive discount on your next order of [Product].
- Unit Price: USD [Amount] (10% off regular price)
- Valid for orders placed before [Date]
- Free shipping for orders over USD 5,000
This special pricing reflects our commitment to a long-term partnership. Please let us know if you'd like to proceed.
Warm regards,
[Your Name]
[Your Position]
📤主题：致尊贵合作伙伴的特别报价
尊敬的[客户姓名]：
我们非常感谢与您的持续合作，特为您提供下一批[产品]的专属折扣。
- 单价：[金额]美元（比原价低10%）
- 有效期至[日期]前下单
- 订单金额超过5000美元免运费
此优惠价格体现了我们对长期合作的重视。如需下单，请随时告知。
此致问候，
[您的姓名]
[职位]
✍️【重点点评】：“valued partner”增强客户归属感；使用“exclusive discount”提升吸引力；设定截止日期制造紧迫感。
模板4：更新价格后的通知邮件
📤Subject: Updated Quotation for [Product] – Effective [Date]
Dear [Client's Name],
Due to recent increases in raw material costs, we would like to inform you of a price adjustment for [Product], effective from [Date].
Previous Price: USD [Old Amount]
New Price: USD [New Amount]
Orders confirmed before [Date] will be honored at the original price.
We understand this change may impact your planning and appreciate your understanding. Please contact us if you have any concerns.
Best regards,
[Your Name]
[Your Position]
📤主题：关于[产品]的更新报价 – 自[日期]起生效
尊敬的[客户姓名]：
由于近期原材料成本上涨，我们需对[产品]进行价格调整，新价格自[日期]起生效。
原价：[原金额]美元
新价：[新金额]美元
在[日期]前确认的订单将按原价执行。
我们理解此次调整可能影响您的计划，感谢您的理解。如有疑问，欢迎联系我们。
此致问候，
[您的姓名]
[职位]
✍️【重点点评】：使用“due to”说明涨价原因，体现合理性；强调“orders confirmed before”鼓励提前下单；语气诚恳，减少客户抵触情绪。
模板5：批量采购折扣报价
📤Subject: Volume Discount Quotation for [Product]
Dear [Client's Name],
Thank you for your interest in purchasing [Product] in larger quantities. We are pleased to offer the following tiered pricing:
- 100–499 units: USD [Price]
- 500–999 units: USD [Price] (5% discount)
- 1,000+ units: USD [Price] (10% discount)
All prices are FOB [Port]. Delivery time is approximately [Number] days.
Let us know your target quantity so we can assist you further.
Kind regards,
[Your Name]
[Your Position]
📤主题：[产品]批量采购折扣报价
尊敬的[客户姓名]：
感谢您对大批量采购[产品]的兴趣。我们很高兴提供以下阶梯式报价：
- 100–499件：[价格]美元
- 500–999件：[价格]美元（95折）
- 1000件以上：[价格]美元（9折）
所有价格为[港口]离岸价。交货时间约为[数字]天。
请告知您的目标采购量，以便我们进一步协助。
此致敬意，
[您的姓名]
[职位]
✍️【重点点评】：“tiered pricing”是表达“阶梯价”的专业术语；使用具体数字增强可信度；结尾引导客户回复，推动成交。
模板6：紧急报价回复邮件
📤Subject: Urgent Quotation for [Product] – Response within 24 Hours
Dear [Client's Name],
We received your request and are providing this urgent quotation as requested:
- Product: [Product Name]
- Price: USD [Amount] (valid for 48 hours)
- Immediate production available
- Express shipping option: +USD [Amount], delivery in 3–5 days
We can confirm production upon your confirmation. Please reply at your earliest convenience.
Best,
[Your Name]
[Your Position]
📤主题：紧急报价 – [产品]，24小时内回复
尊敬的[客户姓名]：
我们已收到您的请求，现紧急提供以下报价：
- 产品：[产品名称]
- 价格：[金额]美元（48小时内有效）
- 可立即安排生产
- 加急运输选项：加[金额]美元，3–5天送达
收到确认后即可安排生产。请尽快回复。
此致，
[您的姓名]
[职位]
✍️【重点点评】：“urgent”和“within 24 hours”突出响应速度；“immediate production”展示供货能力；设置短有效期促进快速决策。
模板7：样品寄出后的跟进报价
📤Subject: Follow-up Quotation After Sample Delivery
Dear [Client's Name],
We hope you have received the samples of [Product] we sent on [Date]. We would like to follow up with a formal quotation for bulk orders:
- Unit Price: USD [Amount]
- MOQ: [Quantity]
- Lead Time: [Number] days
Your feedback on the samples is highly appreciated. We believe our product meets your quality standards and look forward to your order.
Best regards,
[Your Name]
[Your Position]
📤主题：样品寄出后的跟进报价
尊敬的[客户姓名]：
希望您已收到我们于[日期]寄出的[产品]样品。现就批量订单提供正式报价：
- 单价：[金额]美元
- 最小起订量：[数量]
- 交货周期：[数字]天
非常期待您对样品的反馈。我们相信产品符合您的质量要求，期待您的订单。
此致问候，
[您的姓名]
[职位]
✍️【重点点评】：“follow-up”是“跟进”的标准表达；结合样品体验提出报价，增强说服力；用“we believe”委婉表达信心。
模板8：多产品组合报价
📤Subject: Combined Quotation for [Product A], [Product B], and [Product C]
Dear [Client's Name],
As discussed, please find our combined quotation for the following items:
1. [Product A] – USD [Price], MOQ [Quantity]
2. [Product B] – USD [Price], MOQ [Quantity]
3. [Product C] – USD [Price], MOQ [Quantity]
We offer a 5% discount for orders of all three products together.
Delivery: [Number] days after payment confirmation.
Let us know your decision—we’re ready to proceed.
Sincerely,
[Your Name]
[Your Position]
📤主题：[产品A]、[产品B]与[产品C]组合报价
尊敬的[客户姓名]：
如前所述，以下是相关产品的组合报价：
1. [产品A] – [价格]美元，最小起订量[数量]
2. [产品B] – [价格]美元，最小起订量[数量]
3. [产品C] – [价格]美元，最小起订量[数量]
如同时订购三款产品，可享95折优惠。
交货时间：付款确认后[数字]天。
请告知您的决定，我们随时准备安排生产。
此致，
[您的姓名]
[职位]
✍️【重点点评】：“combined quotation”准确表达“组合报价”；“as discussed”体现沟通连续性；捆绑销售策略提升订单价值。
模板9：客户询价后的延迟报价
📤Subject: Quotation for [Product] – Apologies for Delay
Dear [Client's Name],
Thank you for your inquiry. We apologize for the delay in responding—we needed to confirm pricing with our production team.
Here is our quotation:
- Product: [Product Name]
- Price: USD [Amount]
- Valid for 10 days
We appreciate your patience and are available to answer any questions.
Best regards,
[Your Name]
[Your Position]
📤主题：关于[产品]的报价 – 对延迟回复致歉
尊敬的[客户姓名]：
感谢您的咨询。对于回复延迟我们深表歉意，因需与生产部门确认价格细节。
现提供报价如下：
- 产品：[产品名称]
- 价格：[金额]美元
- 有效期10天
感谢您的耐心，如有疑问欢迎随时咨询。
此致问候，
[您的姓名]
[职位]
✍️【重点点评】：主动致歉展现责任感；“needed to confirm”解释延迟原因，避免误解；保持简洁专业。
模板10：针对新客户的欢迎式报价
📤Subject: Welcome! Your First Quotation from [Your Company]
Dear [Client's Name],
Welcome! Thank you for reaching out to us. We’re excited to work with you and are pleased to provide your first quotation:
- Product: [Product Name]
- Price: USD [Amount]
- Special offer: Free sample for first-time buyers
We pride ourselves on quality, reliability, and fast service. Let’s build a successful partnership.
Best wishes,
[Your Name]
[Your Position]
📤主题：欢迎！来自[公司名称]的首次报价
尊敬的[客户姓名]：
欢迎！感谢您与我们联系。我们很高兴与您合作，并为您提供首次报价：
- 产品：[产品名称]
- 价格：[金额]美元
- 专属优惠：首次采购客户可免费获取样品
我们以质量、可靠性和高效服务为傲。期待与您建立成功合作。
此致祝福，
[您的姓名]
[职位]
✍️【重点点评】：“Welcome!”营造友好氛围；“first quotation”强调新客户身份；“special offer”提升转化意愿。
模板11：价格谈判后的最终报价
📤Subject: Final Quotation Based on Our Discussion
Dear [Client's Name],
Following our recent conversation, we are pleased to offer you our best and final price for [Product]:
- Unit Price: USD [Amount] (reduced from [Original Amount])
- This price is valid only if order is placed by [Date]
- Includes standard packaging and FOB [Port]
We hope this meets your expectations and look forward to your confirmation.
Kind regards,
[Your Name]
[Your Position]
📤主题：根据沟通结果的最终报价
尊敬的[客户姓名]：
根据我们最近的沟通，我们很高兴为您提供[产品]的最优最终报价：
- 单价：[金额]美元（原价[原金额]）
- 仅限[日期]前下单有效
- 包含标准包装及[港口]离岸价
希望此报价符合您的预期，期待您的确认。
此致敬意，
[您的姓名]
[职位]
✍️【重点点评】：“best and final price”明确表示让步底线；“valid only if”制造时间压力；语气积极，推动成交。
模板12：报价后未回复的二次跟进
📤Subject: Follow-up on Quotation for [Product] – Still Interested?
Dear [Client's Name],
I’m following up on the quotation we sent on [Date] for [Product]. We haven’t heard back and wanted to check if you’re still considering the order.
- Price remains valid until [Date]
- We can offer additional support if needed (e.g., samples, technical specs)
Please let us know your status—we’d love to assist you further.
Best regards,
[Your Name]
[Your Position]
📤主题：关于[产品]报价的跟进 – 您还有兴趣吗？
尊敬的[客户姓名]：
我们于[日期]向您发送了[产品]的报价，至今未收到回复，特此跟进，了解您是否仍在考虑下单。
- 报价有效期至[日期]
- 如需进一步支持（如样品、技术参数），我们可随时提供
请告知您的进展，我们愿继续协助。
此致问候，
[您的姓名]
[职位]
✍️【重点点评】：“following up”是标准跟进用语；“still considering”委婉询问意向；提供额外支持展现服务意识。