导读:如何专业地跟进客户而不显得催促?
在商务沟通中,客户跟进是促成合作的关键一步。但很多人担心频繁联系会显得咄咄逼人,或让对方感到被打扰。其实,只要用对语言和时机,一封简洁、礼貌且目的明确的英文跟进邮件,不仅能提升回复率,还能展现你的专业素养。
本文为你整理了7个实用英文客户跟进邮件模板,涵盖初次跟进、项目进度提醒、报价确认等常见场景。每个模板均附带中文翻译、使用场景说明和语言学习重点,帮助你在提升业务效率的同时,精进商务英语写作能力。
模板1:初次跟进,礼貌询问进展
📤Subject: Following Up on Our Previous Conversation
Dear [Client's Name],
I hope this message finds you well. I wanted to follow up on our conversation last week regarding [specific topic or service]. I truly enjoyed learning more about your goals and how we might support your team.
Could you please let me know if you’ve had a chance to review the materials I sent? I’d be happy to answer any questions or provide further details.
Looking forward to hearing from you.
Best regards,
[Your Name]
📤主题:关于上次沟通的跟进
尊敬的[客户姓名]:
希望您一切安好。我想就上周我们关于[具体话题或服务]的交流进行一下跟进。很高兴能更深入了解您的目标,以及我们如何为您的团队提供支持。
请问您是否已有机会查看我发送的资料?我很乐意解答任何问题,或提供更多信息。
期待您的回复。
此致问候,
[你的名字]
✍️点评与重点:
• 使用“I hope this message finds you well”作为开场,礼貌且通用。
• “wanted to follow up” 比 “I’m reminding you” 更柔和,避免压迫感。
• “I’d be happy to...” 展现积极服务态度,是商务邮件高频表达。
模板2:跟进未回复的报价单
📤Subject: Quick Follow-Up on the Quotation Sent
Dear [Client's Name],
I hope you’re doing well. I’m writing to gently follow up on the quotation I sent over on [date] for [product/service].
I understand you may be busy, but I’d appreciate it if you could let me know whether you have any questions or if there’s anything else I can assist with.
Thank you for your time, and I look forward to your feedback.
Warm regards,
[Your Name]
📤主题:关于已发送报价单的简短跟进
尊敬的[客户姓名]:
希望您一切顺利。我写这封邮件是想温和地跟进一下我于[日期]发送的关于[产品/服务]的报价单。
我理解您可能很忙,但如果您有任何问题,或需要我提供其他帮助,烦请告知。
感谢您的时间,期待您的反馈。
此致问候,
[你的名字]
✍️点评与重点:
• “gently follow up” 强调语气轻柔,避免显得急躁。
• “I understand you may be busy” 体现同理心,提升好感。
• “I’d appreciate it if...” 是请求类句型,比直接说 “Please tell me” 更得体。
模板3:项目进度确认跟进
📤Subject: Checking In on Project Progress
Dear [Client's Name],
I hope you’re having a productive week. I’m writing to check in on the current status of [project name].
As we approach the next milestone, I wanted to confirm whether all materials have been received and if there are any updates from your side.
Please let me know if there’s anything I can do to support the process. I’m here to help ensure everything stays on track.
Best,
[Your Name]
📤主题:关于项目进度的确认跟进
尊敬的[客户姓名]:
希望您本周工作顺利。我写信是想了解[项目名称]目前的进展情况。
随着我们接近下一个里程碑,我想确认一下您是否已收到所有资料,以及贵方是否有新的更新。
如有任何我可以协助的地方,请随时告知。我将全力支持,确保项目顺利推进。
此致,
[你的名字]
✍️点评与重点:
• “productive week” 是商务邮件中常见的祝福语,自然且专业。
• “check in on” 表示“了解进展”,比 “ask about” 更正式。
• “stay on track” 是固定搭配,意为“按计划进行”,适合项目管理语境。

模板4:会议后感谢与行动项跟进
📤Subject: Thank You and Next Steps
Dear [Client's Name],
Thank you for taking the time to meet with me yesterday. I truly appreciated the opportunity to discuss [topic] and learn more about your vision.
As discussed, I will [action item, e.g., send the proposal by Friday]. In the meantime, could you please confirm if [client’s action, e.g., the budget approval] is on schedule?
Please don’t hesitate to reach out if anything comes up. I’m looking forward to moving forward together.
Best regards,
[Your Name]
📤主题:感谢会议及下一步安排
尊敬的[客户姓名]:
感谢您昨天抽出时间与我见面。非常感谢您让我有机会讨论[话题],并更深入了解您的愿景。
如我们所讨论,我将[行动项,例如:在周五前发送提案]。同时,烦请您确认[客户的行动,例如:预算审批]是否按计划进行?
如有任何问题,请随时联系我。期待我们继续推进合作。
此致问候,
[你的名字]
✍️点评与重点:
• “Thank you for taking the time” 表达对对方时间的尊重。
• “As discussed” 明确后续行动基于共识,增强可信度。
• “don’t hesitate to reach out” 是鼓励沟通的常用表达,语气友好。
模板5:长时间未联系后的重新连接
📤Subject: Reconnecting After Some Time
Dear [Client's Name],
I hope you’ve been well since we last spoke. I’ve been thinking about our conversation regarding [topic], and I wanted to reconnect to see if this is still something you’re exploring.
Since we last talked, we’ve [brief update, e.g., improved our service or launched a new feature]. I’d love to share how this could benefit your team.
Would you be open to a quick call next week? No pressure at all—just happy to help if the timing is right.
Warm regards,
[Your Name]
📤主题:时隔一段时间后的重新联系
尊敬的[客户姓名]:
自从我们上次交谈以来,希望您一切安好。我一直记得我们关于[话题]的讨论,想重新联系您,了解您是否仍在考虑此事。
自上次交流以来,我们已经[简要更新,例如:优化了服务或推出了新功能]。我很乐意分享这些更新如何为您的团队带来价值。
您下周是否方便进行一次简短通话?完全无压力,只是在合适时机提供帮助。
此致问候,
[你的名字]
✍️点评与重点:
• “since we last spoke” 自然引出久未联系的背景。
• “No pressure at all” 缓解客户心理负担,提高回复意愿。
• “Would you be open to...?” 是委婉提出建议的高情商表达。
模板6:合同签署前的温和提醒
📤Subject: Gentle Reminder: Contract Review
Dear [Client's Name],
I hope you’re doing well. I’m writing to kindly remind you that the contract for [project/service] was sent on [date] for your review.
If you’ve had a chance to go through it, I’d appreciate your feedback or confirmation so we can proceed smoothly.
Of course, if you need any clarifications or adjustments, please let me know—I’m happy to assist.
Thank you for your attention, and I look forward to finalizing the next steps.
Best regards,
[Your Name]
📤主题:温馨提示:合同审阅提醒
尊敬的[客户姓名]:
希望您一切顺利。我写这封邮件是想温馨提醒您,关于[项目/服务]的合同已于[日期]发送给您审阅。
如果您已查阅,请告知您的反馈或确认,以便我们顺利推进。
当然,如需任何解释或调整,请随时告知,我乐意协助。
感谢您的关注,期待尽快敲定后续步骤。
此致问候,
[你的名字]
✍️点评与重点:
• “kindly remind” 比 “remind” 更礼貌,适合正式场合。
• “proceed smoothly” 表达对流程顺畅的期待,体现专业性。
• “clarifications or adjustments” 用词精准,适合合同类沟通。
模板7:合作确认后的感谢与后续安排
📤Subject: Thank You – Next Steps Confirmed
Dear [Client's Name],
Thank you so much for confirming our collaboration on [project/service]. I’m excited to get started and support your team in achieving your goals.
As agreed, I will [first action item] by [date]. I’ll also send a detailed timeline by the end of this week for your reference.
Please feel free to share any additional thoughts or requirements. I’m committed to making this a successful partnership.
Warm regards,
[Your Name]
📤主题:感谢确认——后续步骤已明确
尊敬的[客户姓名]:
非常感谢您确认与我们在[项目/服务]上的合作。我非常期待启动项目,并支持您的团队实现目标。
如双方约定,我将于[日期]前完成[第一项任务]。我还将在本周末前发送详细的时间表供您参考。
如有其他想法或需求,欢迎随时分享。我致力于确保此次合作圆满成功。
此致问候,
[你的名字]
✍️点评与重点:
• “Thank you so much for confirming” 表达真诚感谢。
• “I’m excited to get started” 传递积极情绪,增强客户信心。
• “committed to making this a successful partnership” 展现责任感和长期合作意愿。