导读：外贸沟通，从一封专业邮件开始
在国际贸易中，英语邮件是与客户建立联系、促成合作的核心工具。一封结构清晰、用语得体的邮件不仅能提升专业形象，还能有效推动业务进展。本文精选10个外贸人高频使用的英文邮件模板，覆盖从客户初次询盘到订单完成的全流程场景，每一封都配有精准中文翻译，并附有【点评】与【重点标注】，帮助你在实战中灵活运用，提升英语沟通效率。
1. 回复客户初次询盘（Initial Inquiry Response）
Dear [Customer's Name],
Thank you for your inquiry regarding our [product name]. We appreciate your interest and are pleased to provide you with the information you requested.
Please find the product catalog and price list attached. If you have any specific requirements or need samples, feel free to let us know. We look forward to the opportunity to work with you.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
感谢您对我们[产品名称]的询盘。我们非常感谢您的关注，并很高兴为您提供所需信息。
随信附上产品目录和价格表。如果您有具体需求或需要样品，请随时告知。期待与您合作。
此致问候，
[你的名字]
✅【点评】 这是一封标准的询盘回复邮件，语气礼貌、结构清晰。
✅【重点标注】 “Thank you for your inquiry” 是标准开场白；“attached” 表示附件，常用于发送资料；“feel free to let us know” 表达开放沟通态度，值得收藏使用。
2. 发送报价单（Sending Quotation）
Dear [Customer's Name],
As requested, please find our quotation for [product/service] below:
- Product: [Name]
- Unit Price: USD [X]
- MOQ: [Number]
- Delivery Time: [X] days after order confirmation
- Payment Terms: T/T 30% in advance, 70% before shipment
Should you have any questions or wish to proceed with the order, please don’t hesitate to contact us.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
根据您的要求，以下是[产品/服务]的报价：
– 产品：[名称]
– 单价：美元[X]
– 最小起订量：[数量]
– 交货期：订单确认后[X]天
– 付款方式：30%预付，70%发货前电汇
如您有任何问题或希望下单，请随时联系我们。
此致问候，
[你的名字]
✅【点评】 报价邮件需简洁明了，关键信息分条列出，便于客户阅读。
✅【重点标注】 “MOQ”（Minimum Order Quantity）和“T/T”（Telegraphic Transfer）是外贸常用缩写，务必掌握；“don’t hesitate to contact us” 是鼓励客户回复的礼貌表达。
3. 请求客户确认订单（Order Confirmation Request）
Dear [Customer's Name],
We would like to confirm the details of your order placed on [date].
- Order No.: [Number]
- Product: [Name]
- Quantity: [X] units
- Total Amount: USD [X]
- Shipment Date: [Date]
Please confirm the above details at your earliest convenience so we can proceed with production.
Looking forward to your confirmation.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
我们想确认您于[日期]下达的订单详情：
– 订单号：[编号]
– 产品：[名称]
– 数量：[X]件
– 总金额：美元[X]
– 发货日期：[日期]
请尽快确认以上信息，以便我们安排生产。
期待您的确认。
此致问候，
[你的名字]
✅【点评】 订单确认邮件是避免后续纠纷的关键步骤。
✅【重点标注】 “at your earliest convenience” 是礼貌催促的常用表达；“proceed with production” 表示进入生产流程，专业且清晰。
4. 通知客户样品已寄出（Sample Shipment Notification）
Dear [Customer's Name],
We are pleased to inform you that your requested samples have been shipped today via [courier name].
Tracking Number: [Number]
Estimated Delivery: [Date]
You can track the package using the link below or by entering the tracking number on the courier’s official website.
Please let us know once you receive the samples and share your feedback.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
很高兴通知您，您所需的样品已于今日通过[快递公司]寄出。
运单号：[编号]
预计送达时间：[日期]
您可通过以下链接或在快递官网输入运单号进行追踪。
收到样品后，请告知我们您的反馈意见。
此致问候，
[你的名字]
✅【点评】 样品是促成订单的重要环节，及时通知体现专业服务。
✅【重点标注】 “We are pleased to inform you” 是正式通知的常用句式；“share your feedback” 鼓励客户互动，有助于推进合作。
5. 跟进未回复客户（Follow-up Email）
Dear [Customer's Name],
I hope this email finds you well. I’m following up on the quotation we sent on [date] regarding [product].
We haven’t heard back from you and would like to check if you have any questions or need further information.
We’re offering a special discount for orders placed before [date], so I’d be happy to assist you in finalizing the details.
Looking forward to your reply.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
希望您一切安好。我在此跟进我们于[日期]发送的关于[产品]的报价。
尚未收到您的回复，想确认您是否有任何疑问或需要更多信息。
我们在[日期]前下单可享特别折扣，我很乐意协助您敲定细节。
期待您的回复。
此致问候，
[你的名字]
✅【点评】 跟进邮件要友好而不失主动，避免显得咄咄逼人。
✅【重点标注】 “I hope this email finds you well” 是经典开场白；“following up on” 表示跟进某事；“special discount” 可作为促成订单的诱因。
6. 通知客户订单已发货（Shipment Notification）
Dear [Customer's Name],
We are pleased to inform you that your order No. [X] has been shipped today.
Shipping Method: [e.g., sea freight / air freight]
Bill of Lading No.: [Number]
Estimated Arrival: [Date]
All shipping documents have been sent to you separately by email.
Thank you for your business. We hope you are satisfied with our service.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
很高兴通知您，您的订单号[X]已于今日发货。
运输方式：[如海运/空运]
提单号：[编号]
预计到达时间：[日期]
所有运输单据已通过邮件单独发送给您。
感谢您的合作，希望您对我们的服务感到满意。
此致问候，
[你的名字]
✅【点评】 发货通知是客户服务的重要节点，增强客户信任。
✅【重点标注】 “Bill of Lading”（提单）是关键物流文件；“shipped today” 明确发货时间；“Thank you for your business” 表达感激，提升客户体验。
7. 请求客户支付尾款（Request for Final Payment）
Dear [Customer's Name],
Your order is ready for shipment. As per our agreement, the remaining balance of USD [X] is due before delivery.
Please arrange the payment at your earliest convenience. Once we receive the payment, we will proceed with the shipment immediately.
Payment details are as follows:
Bank Name: [Name]
Account Name: [Name]
Account Number: [Number]
SWIFT Code: [Code]
Thank you for your prompt attention.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
您的订单已准备发货。根据协议，发货前需支付尾款美元[X]。
请尽快安排付款。收到款项后，我们将立即安排发货。
付款信息如下：
银行名称：[名称]
账户名：[名称]
账号：[编号]
SWIFT代码：[代码]
感谢您的及时处理。
此致问候，
[你的名字]
✅【点评】 尾款请求需明确金额与时间节点，避免误解。
✅【重点标注】 “remaining balance” 指剩余款项；“arrange the payment” 是“安排付款”的标准表达；“prompt attention” 表示希望对方尽快处理，语气礼貌。
8. 处理客户投诉（Handling Customer Complaint）
Dear [Customer's Name],
We sincerely apologize for the inconvenience caused by the delay in your order delivery.
We understand how important timely delivery is, and we are investigating the issue with our logistics partner.
We will provide you with an updated delivery schedule within 24 hours. As a gesture of goodwill, we would like to offer you a 5% discount on your next order.
Thank you for your understanding and continued support.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
对于订单交付延迟给您带来的不便，我们深表歉意。
我们理解及时交货的重要性，目前正在与物流合作伙伴调查此事。
我们将在24小时内向您提供更新的交货时间表。为表诚意，我们愿为您提供下次订单5%的折扣。
感谢您的理解与持续支持。
此致问候，
[你的名字]
✅【点评】 处理投诉时，道歉+解释+补偿是黄金三步。
✅【重点标注】 “sincerely apologize” 表达真诚歉意；“gesture of goodwill” 指善意补偿；“continued support” 强调客户关系维护。
9. 感谢客户并请求推荐（Thank You & Referral Request）
Dear [Customer's Name],
Thank you for your recent order. We truly appreciate your trust in our products and services.
If you are satisfied with your purchase, we would be grateful if you could recommend us to other businesses in your network.
As a token of appreciation, we’d be happy to offer you a special discount on your next order.
Wishing you continued success.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
感谢您最近的订单。我们非常感谢您对我们产品和服务的信任。
如果您对本次采购满意，恳请您将我们推荐给您的商业伙伴。
为表感谢，我们愿为您提供下次订单的特别折扣。
祝您事业顺利。
此致问候，
[你的名字]
✅【点评】 感谢信是建立长期关系的好机会，适当请求推荐可拓展客户群。
✅【重点标注】 “truly appreciate” 表达真诚感谢；“grateful if you could” 是委婉请求的高级表达；“token of appreciation” 指感谢的小礼物或优惠。
10. 节日问候邮件（Festival Greeting Email）
Dear [Customer's Name],
Wishing you and your team a joyful [Festival Name]! May this season bring you success, health, and happiness.
Thank you for your continued partnership and support throughout the year. We look forward to strengthening our cooperation in the coming months.
Warmest regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
祝您和您的团队[节日名称]快乐！愿这个节日为您带来成功、健康与幸福。
感谢您一年来的持续合作与支持。我们期待在接下来的几个月中进一步加强合作。
诚挚问候，
[你的名字]
✅【点评】 节日问候虽简短，却能有效维系客户情感。
✅【重点标注】 “Wishing you” 是节日祝福常用开头；“continued partnership” 强调合作关系；“strengthening our cooperation” 表达未来合作意愿，积极正向。