导读：掌握外贸沟通的关键，从一封专业邮件开始
在国际贸易中，一封清晰、礼貌且专业的英文邮件，往往能决定客户是否愿意继续沟通甚至下单。从初次收到询盘，到最终确认订单，每一个环节的邮件沟通都至关重要。本文精选外贸流程中10个关键节点的英文邮件模板，提供中英双语对照、实用点评与重点词汇标注，帮助你提升英文写作能力，高效推进订单转化。
1. 回复客户询盘（Reply to Inquiry）
📤Subject: Re: Inquiry about [Product Name]
Dear [Customer's Name],
Thank you for your inquiry regarding our [Product Name]. We appreciate your interest and would be happy to provide you with more details.
Please find attached our product catalog and price list for your reference. If you have any specific requirements, such as customization, packaging, or MOQ, please let us know so we can offer you the best solution.
Looking forward to your reply.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：关于[产品名称]的咨询
尊敬的[客户姓名]：
感谢您对我们[产品名称]的询价。我们非常感谢您的关注，并乐意为您提供更多详情。
随信附上我们的产品目录和价格表供您参考。如果您有定制、包装或最小起订量等具体需求，请告知我们，以便为您提供最佳方案。
期待您的回复。
此致
敬礼！
[您的姓名]
[您的职位]
[公司名称]
✍️点评与重点：
• 开头表达感谢，体现专业与礼貌。
• 使用“appreciate your interest”增强亲和力。
• “MOQ”（Minimum Order Quantity）是外贸常用缩写，需掌握。
• 附件说明清晰，便于客户查阅。
2. 提供报价（Quotation Offer）
📤Subject: Quotation for [Product Name] - [Your Company]
Dear [Customer's Name],
As requested, please find our quotation for [Product Name] below:
Product: [Product Name]
Model: [Model Number]
Unit Price: USD [Price] per [Unit]
MOQ: [Quantity]
Delivery Time: [Number] days after order confirmation
Payment Terms: T/T 30% in advance, 70% before shipment
The above price is FOB [Port Name]. If you need CIF or DDP terms, please let us know.
We hope this quotation meets your expectations. Should you have any questions, feel free to contact us.
Best regards,
[Your Name]
📤主题：[产品名称]的报价——[您的公司]
尊敬的[客户姓名]：
根据您的要求，现提供[产品名称]的报价如下：
产品：[产品名称]
型号：[型号]
单价：每[单位] [价格] 美元
最小起订量：[数量]
交货期：订单确认后[天数]天
付款方式：30%预付，出货前付70%
以上价格为[港口名称]离岸价（FOB）。如需到岸价（CIF）或完税后交货（DDP），请告知。
希望此报价符合您的期望。如有疑问，欢迎随时联系。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 报价结构清晰，关键信息一目了然。
• “FOB, CIF, DDP”是国际贸易术语，务必熟悉。
• “Payment Terms”是客户最关心的内容之一，需明确说明。
• 使用“as requested”体现响应及时性。
3. 跟进未回复的客户（Follow-up Email）
📤Subject: Follow-up on Quotation for [Product]
Dear [Customer's Name],
I hope this email finds you well. I'm writing to follow up on the quotation we sent you on [Date].
We understand you may be busy, but we’d like to know if you have any questions or need further information. We’re ready to assist you at any time.
Also, we’re currently offering a special discount for orders placed before [Date]. We’d be happy to extend this offer to you if you’re interested.
Looking forward to your feedback.
Best regards,
[Your Name]
📤主题：关于[产品]报价的后续事宜
尊敬的[客户姓名]：
希望您一切顺利。此邮件是关于我们于[日期]发送的报价单的跟进。
我们理解您可能事务繁忙，但想了解您是否有任何疑问或需要更多信息。我们随时乐意为您提供帮助。
此外，目前我们对[日期]前下单的客户有特别优惠。若您有兴趣，我们很乐意为您保留此优惠。
期待您的回复。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 使用“I hope this email finds you well”作为开场，礼貌自然。
• “follow up”是外贸跟进常用表达。
• 引入限时优惠，制造紧迫感，促进决策。
• 语气友好，避免催促感。
4. 确认订单细节（Order Confirmation）
📤Subject: Order Confirmation - [PO Number]
Dear [Customer's Name],
Thank you for your order! We are pleased to confirm the following details:
Product: [Product Name]
Quantity: [Quantity]
Unit Price: USD [Price]
Total Amount: USD [Total]
Delivery Date: [Date]
Shipping Method: [e.g., Sea Freight]
Payment: 30% deposit received, balance due before shipment
Please review the details and let us know if everything is correct. We will proceed with production upon your confirmation.
Thank you for your trust in our company.
Best regards,
[Your Name]
📤主题：订单确认——[采购订单编号]
尊敬的[客户姓名]：
感谢您的订单！我们很高兴确认以下信息：
产品：[产品名称]
数量：[数量]
单价：[价格]美元
总金额：[总额]美元
交货日期：[日期]
运输方式：[如海运]
付款情况：已收30%定金，余款出货前付清
请核对信息，如无误请告知。我们将在收到确认后安排生产。
感谢贵司的信任。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 使用“we are pleased to confirm”表达积极态度。
• 列出所有关键信息，避免后续争议。
• 明确“upon your confirmation”作为生产启动条件，保护自身权益。
• “trust in our company”增强客户情感连接。
5. 通知生产进度（Production Update）
📤Subject: Production Update - Your Order [PO Number]
Dear [Customer's Name],
We’re writing to inform you that your order is currently in production.
As of today, [e.g., 50% of the goods have been completed]. We expect to finish production by [Date]. Quality inspection will be conducted before packing.
We’ll keep you updated on the progress. Please feel free to contact us if you’d like photos or videos of the production process.
Best regards,
[Your Name]
📤主题：生产进度更新——您的订单[采购订单编号]
尊敬的[客户姓名]：
特此通知您，您的订单已进入生产阶段。
截至目前，[例如：50%的产品已完成]。预计将于[日期]完成全部生产。包装前将进行质量检验。
我们将持续向您汇报进度。如需生产过程中的照片或视频，请随时联系我们。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 主动更新进度，增强客户信任。
• 使用“as of today”表示当前状态，准确专业。
• 提供可视化工厂实况，提升透明度。
• “quality inspection”体现对品质的重视。
6. 安排发货通知（Shipment Notification）
📤Subject: Shipment Arranged - Order [PO Number]
Dear [Customer's Name],
We’re pleased to inform you that your order has been packed and is ready for shipment.
Shipping Details:
Carrier: [Shipping Company]
Vessel Name: [Name]
ETD: [Date]
ETA: [Date]
Container Number: [Number]
Bill of Lading: Will be sent within 24 hours after departure
Attached are the packing list and commercial invoice for your reference.
Thank you for your business!
Best regards,
[Your Name]
📤主题：货物已安排发货——订单编号[PO编号]
尊敬的[客户姓名]：
很高兴通知您，您的订单已包装完毕，即将发货。
运输详情：
承运人：[船运公司]
船名：[船名]
预计离港时间：[日期]
预计到港时间：[日期]
集装箱号：[编号]
提单：离港后24小时内发送
随附装箱单和商业发票供您参考。
感谢您的合作！
此致
敬礼！
[您的姓名]
✍️点评与重点：
• “ready for shipment”表明流程顺利推进。
• 提供完整物流信息，便于客户清关准备。
• “Bill of Lading”（提单）是重要单据，需明确发送时间。
• 附件说明清晰，体现专业性。
7. 发送提单副本（Send Bill of Lading Copy）
📤Subject: Bill of Lading Copy for Order [PO Number]
Dear [Customer's Name],
Please find attached the scanned copy of the Bill of Lading for your order.
Kindly check the details and let us know if any corrections are needed. The original documents will be sent to you by express courier once the balance payment is received.
Looking forward to your confirmation.
Best regards,
[Your Name]
📤主题：[采购订单编号]对应的提单副本
尊敬的[客户姓名]：
随信附上您订单的提单扫描件，请查收。
请核对信息，如有错误请及时告知。待收到尾款后，我们将通过快递寄出正本文件。
期待您的确认。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 提单是清关关键文件，发送时需谨慎。
• 强调“original documents”将在收款后寄出，保障资金安全。
• “express courier”体现效率。
• 使用“kindly check”语气礼貌。
8. 请求客户反馈（Request for Feedback）
📤Subject: How Was Your Experience with Us?
Dear [Customer's Name],
We hope your order has arrived safely and that you are satisfied with the products and service.
We’d greatly appreciate it if you could share your feedback with us. Your comments will help us improve and serve you better in the future.
If you’re happy with our cooperation, we’d be honored if you could recommend us to others.
Thank you again for choosing us!
Best regards,
[Your Name]
📤主题：您与我们合作的体验如何？
尊敬的[客户姓名]：
希望您的货物已安全抵达，且对产品与服务感到满意。
如能分享您的反馈，我们将不胜感激。您的意见将帮助我们不断改进，提供更优质的服务。
若您对合作满意，也欢迎向他人推荐我们。
再次感谢您的选择！
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 体现售后服务意识，提升客户满意度。
• “we’d greatly appreciate it”表达真诚感谢。
• 暗示推荐，有助于口碑传播。
• 语气温暖，增强客户粘性。
9. 处理客户投诉（Handling Complaint）
📤Subject: Regarding Your Concern about [Issue]
Dear [Customer's Name],
Thank you for bringing this issue to our attention. We sincerely apologize for the inconvenience caused.
We have investigated the matter and found that [brief explanation]. To resolve this, we propose [solution, e.g., a replacement or refund].
We value your business and will take steps to ensure this does not happen again.
Please let us know if this solution works for you.
Best regards,
[Your Name]
📤主题：关于您对[相关问题]所表达的担忧
尊敬的[客户姓名]：
感谢您向我们反映此问题。对于由此带来的不便，我们深表歉意。
我们已调查此事，发现[简要说明原因]。为解决此问题，我们建议[解决方案，如补发或退款]。
我们重视与您的合作，并将采取措施避免类似情况再次发生。
请告知此方案是否可行。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 第一时间道歉，体现责任感。
• “bring this issue to our attention”是处理投诉的标准表达。
• 提出具体解决方案，展现诚意。
• 强调“will take steps”表明改进决心。
10. 维护长期客户关系（Maintain Long-term Relationship）
📤Subject: Season's Greetings and Future Cooperation
Dear [Customer's Name],
I hope you’re doing well. As the year comes to an end, we’d like to thank you for your continued support and trust.
We look forward to more opportunities to work together in the coming year. If you have any new projects or sourcing needs, please don’t hesitate to contact us.
Wishing you and your team a joyful holiday season and a successful new year!
Warm regards,
[Your Name]
📤主题：节日祝福与未来合作事宜
尊敬的[客户姓名]：
祝您一切顺利！值此年末之际，衷心感谢您一直以来的支持与信任。
我们期待在新的一年与您有更多合作机会。若您有新项目或采购需求，欢迎随时联系。
祝您和您的团队节日愉快，新年顺利！
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 节日问候是维系客户关系的有效方式。
• “continued support and trust”表达感激之情。
• 主动提及未来合作，保持联系热度。
• 使用“don’t hesitate to contact us”鼓励客户主动沟通。