导读:节日营销如何打动客户?
节日是品牌与客户建立情感连接的黄金时机。一封精心设计的英文促销邮件不仅能提升打开率,还能增强客户忠诚度。本文精选8个实用英文促销邮件模板,涵盖节日问候、限时折扣、赠品活动等多种场景,每个模板均配有中文翻译、重点解析和使用建议,帮助你轻松提升转化率,同时提升英语写作能力。
1. 节日问候 + 专属优惠
📤Subject: Happy Holidays! Enjoy 20% Off Just for You 🎁
Dear [Customer's Name],
Wishing you a joyful holiday season filled with warmth and happiness! To show our appreciation, enjoy 20% off your next purchase with code: HOLIDAY20.
Offer ends December 25. Don’t miss out!
Warm regards,
The [Brand] Team
📤主题:节日快乐!专属8折优惠送给你 🎁
亲爱的[客户姓名],
祝你度过一个充满温暖与喜悦的节日季!为表达感谢,我们为你准备了专属8折优惠,结账时输入优惠码:HOLIDAY20即可享受。
优惠截止12月25日,不要错过!
此致问候,
[品牌]团队
📌点评与重点:
• 使用“Wishing you...”开头,温暖亲切,适合节日氛围。
• 强调“Just for You”增强专属感。
• 明确优惠码和截止日期,提升紧迫感。
2. 限时折扣提醒
📤Subject: Last Chance! 24 Hours Left to Save 30% ⏰
Hi [Name],
This is your final reminder—our 30% off sale ends in 24 hours! Shop now and save on your favorite items before the deal disappears.
Use code: LASTCHANCE at checkout.
Don’t wait—this offer won’t come back!
Best,
[Brand] Support
📤主题:最后机会!限时8折优惠仅剩24小时 ⏰
嗨,[姓名],
这是最后提醒——我们的8折优惠仅剩24小时!趁优惠结束前,赶紧购买你心仪的商品吧。
结账时输入优惠码:LASTCHANCE。
别犹豫——这次优惠不会再有!
祝好,
[品牌]客服团队
📌点评与重点:
• “Last Chance”和“Final reminder”制造紧迫感。
• 使用倒计时(24 hours)激发行动力。
• “won’t come back”强化稀缺性。
3. 节日赠品活动
📤Subject: Free Gift Inside! Celebrate the Holidays with Us 🎉
Hello [Name],
This holiday season, we’re giving back! Spend $50 or more and receive a free gift—our holiday surprise, just for you.
Offer valid until December 31. Shop now and spread the joy!
Cheers,
The [Brand] Family
📤主题:内含免费礼物!与我们一起欢度节日 🎉
你好,[姓名],
这个节日季,我们准备了回馈活动!单笔消费满50美元,即可获赠一份免费礼物——专属于你的节日惊喜。
活动有效期至12月31日。立即购物,传递快乐!
致意,
[品牌]大家庭
📌点评与重点:
• “giving back”体现品牌温度。
• “free gift”和“surprise”激发好奇心。
• 使用“spread the joy”呼应节日情绪。
4. 节日限量版产品发布
📤Subject: 🎄 It’s Here: Our Holiday Collection Is Live!
Dear [Name],
The wait is over! Our exclusive holiday collection has officially launched. Featuring festive designs and limited-edition items, this is a season you won’t want to miss.
Shop now—quantities are limited!
Happy Holidays,
[Brand] Team
📤主题:🎄来了!我们的节日系列正式上线!
亲爱的[姓名],
等待结束!我们独家推出的节日系列现已正式发布。包含节日主题设计和限量版商品,这个节日季不容错过。
立即选购——数量有限!
节日快乐,
[品牌]团队
📌点评与重点:
• 使用表情符号🎄增强视觉吸引力。
• “exclusive”和“limited-edition”提升产品价值感。
• “quantities are limited”制造稀缺心理。

5. 客户感恩回馈
📤Subject: Thank You for a Wonderful Year! Here’s a Gift 🎁
Hi [Customer],
As the year comes to a close, we want to say thank you for being part of our journey. Enjoy a special $10 off your next order as our token of appreciation.
Use code: THANKYOU10. Valid until January 15.
With gratitude,
The [Brand] Team
📤主题:感谢您这一年的支持!这里有一份礼物 🎁
嗨,[客户],
随着这一年接近尾声,我们想感谢你一路相伴。作为心意,你下次购物可享10美元优惠。
使用优惠码:THANKYOU10,有效期至1月15日。
衷心感谢,
[品牌]团队
📌点评与重点:
• “Thank you”开头建立情感连接。
• “token of appreciation”表达真诚。
• 延长有效期至新年,延长营销周期。
6. 节日倒计时提醒
📤Subject: 3 Days Left to Get Your Gifts! 🎁⏰
Dear [Name],
Time is running out! Only 3 days left to shop our holiday sale and ensure your gifts arrive on time.
Free shipping on all orders over $75. Don’t wait—order today!
Best wishes,
[Brand] Support
📤主题:仅剩3天!抓紧选购节日礼物 🎁⏰
亲爱的[姓名],
时间不多了!我们的节日促销仅剩3天,现在下单还能确保礼物准时送达。
订单满75美元享免运费。别再犹豫——今天就下单吧!
美好祝愿,
[品牌]客服团队
📌点评与重点:
• “Time is running out”营造紧迫感。
• 强调“on time delivery”解决客户顾虑。
• 免运费是强有力转化工具。
7. 节后清仓促销
📤Subject: New Year, New Savings! Up to 50% Off Ends Soon 🔥
Hi [Name],
Welcome to the new year! Kick it off with big savings—our clearance sale offers up to 50% off select items.
But hurry, this sale won’t last. Shop now before styles sell out!
Warmly,
[Brand] Team
📤主题:新年新优惠!最高5折,即将结束 🔥
嗨,[姓名],
欢迎新的一年!用超值优惠开启新旅程——我们的清仓促销精选商品低至5折。
抓紧时间,促销不会持续太久。趁款式售罄前立即选购!
温暖问候,
[品牌]团队
📌点评与重点:
• “New Year, New Savings”巧妙结合时间节点。
• “up to 50% off”突出折扣力度。
• “styles sell out”激发抢购心理。
8. 个性化节日推荐
📤Subject: Gifts Just for [Name]—Picked with Care 🎁
Dear [Name],
Based on your favorites, we’ve handpicked some gift ideas we think you’ll love. From cozy essentials to stylish picks, find the perfect match for your holiday shopping.
Shop your personalized picks today!
Happy Holidays,
[Brand] Curation Team
📤主题:专为[姓名]精选的礼物——用心挑选 🎁
亲爱的[姓名],
根据你的喜好,我们为你精心挑选了几款礼物推荐。从舒适必备品到时尚单品,助你轻松完成节日购物。
立即选购你的专属推荐!
节日快乐,
[品牌]精选团队
📌点评与重点:
• 使用客户名字增强个性化体验。
• “handpicked”和“with care”体现用心服务。
• 适用于有用户行为数据的品牌,提升转化率。