导读:样品寄出后,如何高效跟进客户?

在外贸或跨境业务中,寄送样品是促成订单的关键一步。但样品寄出并不等于订单到手,及时、专业的后续跟进才能真正推动客户做出购买决策。一封得体的英文跟进邮件不仅能展示你的专业性,还能增强客户信任,提高转化率。

本文为你整理了5个实用英文样品确认邮件模板,涵盖不同阶段的客户沟通场景,每封邮件均附有精准中文翻译写作要点点评,帮助你提升英语商务沟通能力,轻松锁定订单!

 

模板一:样品寄出通知邮件(确认已发货)

📤Subject: Sample Shipped – Tracking Number Attached
Dear [Customer's Name],
I hope this message finds you well. I’m writing to inform you that the requested samples have been shipped today via DHL. The tracking number is 123456789, and you can monitor the delivery status on the DHL website.  
We’re confident you’ll be satisfied with the quality and look forward to your feedback. Please don’t hesitate to contact me if you have any questions.
Best regards,
[Your Name]

📤主题:样品已寄出,附上了追踪编号 
尊敬的[客户姓名],
您好!特此通知您,您所要求的样品已于今日通过DHL寄出。快递单号为123456789,您可在DHL官网查询物流状态。
我们相信您会对产品质量感到满意,期待您的反馈。如有任何问题,欢迎随时联系我。
此致
[你的名字]

✍️点评与重点:
• 邮件主题清晰,包含“Sample Shipped”和“Tracking Number”关键词,便于客户识别。
• 使用“I hope this message finds you well”作为开场,礼貌得体。
• 提供具体物流信息快递公司名称,增强可信度。
• 结尾表达期待反馈,为后续沟通埋下伏笔。

 

模板二:样品送达确认邮件(提醒查收)

📤Subject: Your Sample Has Arrived – Please Confirm Receipt
Dear [Customer's Name],
I understand your sample was delivered yesterday according to the tracking information. I just wanted to follow up and confirm that you’ve received it in good condition.
Could you please take a moment to check the sample and let me know your initial thoughts? We’d greatly appreciate any feedback you can share.
Looking forward to hearing from you soon.
Best regards,
[Your Name]

📤主题:您的样本已到,请确认是否已收到 
尊敬的[客户姓名],
根据物流信息,您的样品已于昨日送达。特此跟进,确认您是否已顺利收到,并检查样品是否完好。
请您抽空查看样品,并告知您的初步意见。我们非常重视您的任何反馈。
期待您的回复!
此致
[你的名字]

✍️点评与重点:
• 使用“I understand…”开头,自然引出物流信息,避免生硬。
• “in good condition”强调关注样品状态,体现专业细节。
• 用“Could you please…”礼貌请求反馈,提升客户响应意愿。
• “initial thoughts”降低客户回复压力,鼓励轻量互动。

模板三:样品反馈邀请邮件(引导评价)

📤Subject: How Do You Like the Sample? We’d Love Your Feedback
Dear [Customer's Name],
I hope you’ve had a chance to review the sample we sent last week. We’d really appreciate it if you could share your thoughts on the material, color, and overall quality.
Your feedback is very important to us and will help us better meet your requirements. If any adjustments are needed, we’re happy to discuss them.
Thank you in advance for your time!
Warm regards,
[Your Name]

📤主题:您对这个样品觉得怎么样?我们非常希望得到您的反馈意见 
尊敬的[客户姓名],
希望您已抽空查看我们上周寄出的样品。我们非常期待您对材质、颜色和整体质量的反馈。
您的意见对我们至关重要,有助于我们更好地满足您的需求。如有任何需要调整之处,我们乐意进一步沟通。
感谢您抽出宝贵时间!
此致
[你的名字]

✍️点评与重点:
• 邮件主题使用问句,激发客户好奇心和参与感。
• 明确列出反馈维度(material, color, quality),引导客户具体回应。
• “We’d really appreciate it if…” 是请求帮助的委婉表达,适用于正式场合。
• 强调“adjustments are needed”展现灵活性,增强客户合作信心。

 

模板四:样品满意后推动下单邮件

📤Subject: Ready to Move Forward with Your Order?
Dear [Customer's Name],
Thank you for confirming that the sample meets your expectations. We’re excited to move forward with your order!
Could you please let us know the desired quantity and any customization details? Once we have that, I’ll prepare the proforma invoice for your review.
If you have any last questions, I’m here to help.
Best regards,
[Your Name]

📤主题:准备好继续执行您的订单了吗?
尊敬的[客户姓名],
感谢您确认样品符合您的期望。我们非常期待与您推进订单!
请您告知所需数量及任何定制要求。收到信息后,我将为您准备形式发票供审核。
如有最后疑问,我随时为您解答。
此致
[你的名字]

✍️点评与重点:
• 主题使用“Ready to Move Forward”营造积极氛围,推动客户行动。
• “meets your expectations”是客户认可的标志,可作为跟进节点。
• 明确下一步动作(告知数量、准备发票),引导客户进入下单流程。
• “proforma invoice”是外贸常用术语,建议掌握。

 

模板五:长时间未回复的温和提醒邮件

📤Subject: Friendly Follow-up on Sample Feedback
Dear [Customer's Name],
I hope you're doing well. I wanted to gently follow up regarding the sample we sent on [date]. We haven’t heard from you yet and would love to know your opinion.
If you’re still evaluating or have any concerns, please let me know. We’re happy to provide additional information or samples if needed.
Looking forward to your reply.
Best regards,
[Your Name]

📤主题:关于样本反馈的友好跟进事宜
尊敬的[客户姓名],
您好!希望您一切顺利。我们想就[日期]寄出的样品做一次温和的跟进,目前尚未收到您的反馈,非常期待了解您的看法。
若您仍在评估中或有任何疑虑,请随时告知。如有需要,我们也乐意提供更多资料或补充样品。
期待您的回复。
此致
[你的名字]

✍️点评与重点:
• 主题使用“Friendly Follow-up”避免给客户压力,适合长时间未回复场景。
• “gently follow up”和“haven’t heard from you yet”表达关切而非催促。
• 主动提出“additional information or samples”,展现服务主动性。
• 语气温和但目的明确,适合维护客户关系。

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