导读：用专业英文邮件打动客户，提升转化率
在国际贸易或跨境业务中，一封清晰、专业且有说服力的英文报价邮件，往往是促成交易的关键一步。很多英语学习者或职场新人在撰写报价邮件时容易表达不清、语气生硬，甚至遗漏关键信息，导致客户犹豫不决。
本文精选7个实用英文报价邮件模板，涵盖初次报价、价格更新、批量优惠、限时促销等多种场景，每个模板均附带精准中文翻译，并由英语写作专家进行点评与重点标注，帮助你快速掌握商务英语邮件写作技巧，提升客户回复率与成交效率。
模板一：初次报价邮件（标准版）
📤Subject: Quotation for [Product/Service Name] – [Your Company Name]
Dear [Client's Name],
Thank you for your inquiry regarding [Product/Service]. We appreciate your interest and are pleased to provide you with the following quotation:
- Product: [Product Name]
- Specifications: [Details]
- Unit Price: $[Amount] per unit
- Minimum Order Quantity (MOQ): [Number]
- Delivery Time: [Timeframe]
- Payment Terms: [e.g., 50% in advance, 50% before shipment]
Should you have any questions or require further details, please feel free to contact us. We look forward to the opportunity to work with you.
Best regards,
[Your Full Name]
[Your Position]
[Company Name]
[Phone Number]
[Email Address]
📤主题：关于[产品/服务名称]的报价 – [公司名称]
尊敬的[客户姓名]：
感谢您对[产品/服务]的咨询。我们很高兴为您提供以下报价信息：
- 产品：[产品名称]
- 规格：[详细信息]
- 单价：每件$[金额]
- 最小起订量（MOQ）：[数量]
- 交货时间：[时间段]
- 付款方式：[例如：预付50%，发货前付50%]
如您有任何疑问或需要更多信息，请随时与我们联系。期待与您的合作！
此致
敬礼！
[您的全名]
[职位]
[公司名称]
[电话号码]
[电子邮箱]
✍️点评与重点：
• 使用“Thank you for your inquiry”开头，礼貌且专业。
• 信息条列清晰，便于客户快速阅读。
• 重点词汇：inquiry（咨询）、quotation（报价）、MOQ（最小起订量）、delivery time（交货时间）、payment terms（付款方式）。
模板二：附带报价单的邮件
📤Subject: Attached Quotation for Your Review – [Product/Service]
Dear [Client's Name],
As requested, please find attached our detailed quotation for [Product/Service]. The document includes pricing, specifications, delivery options, and terms of sale.
Key Highlights:
- Competitive pricing based on volume
- Fast delivery within [X] business days
- Flexible payment methods available
We believe this offer provides excellent value and would be happy to discuss customization if needed. Please let us know your thoughts by [date] so we can proceed accordingly.
Looking forward to your reply.
Sincerely,
[Your Name]
[Position]
📤主题：随附报价单供您审阅 – [产品/服务]
尊敬的[客户姓名]：
根据您的要求，随信附上[产品/服务]的详细报价单，包含价格、规格、交货选项及销售条款。
主要亮点：
- 根据订单量提供有竞争力的价格
- 可在[X]个工作日内快速发货
- 支持多种灵活付款方式
我们相信此报价极具性价比，如有定制需求也欢迎沟通。请于[日期]前告知您的反馈，以便我们及时安排后续事宜。
期待您的回复。
此致
[您的姓名]
[职位]
✍️点评与重点：
• “Please find attached”是商务邮件中常用表达，表示“随信附上”。
• 使用“Key Highlights”突出优势，增强说服力。
• 重点句型：“We believe this offer provides excellent value”（我们认为此报价物超所值）可用于推广高性价比产品。
模板三：批量采购优惠报价
📤Subject: Special Volume Pricing for [Product Name]
Dear [Client's Name],
Thank you for your continued interest in our products. We are pleased to offer you a special discounted rate based on bulk ordering:
- Order 100–499 units: $[Price] each
- Order 500–999 units: $[Price] each (5% off)
- Order 1,000+ units: $[Price] each (10% off)
This offer is valid until [Date]. We also provide free shipping for orders over 1,000 units.
Let us know your target quantity so we can prepare the best solution for you.
Best regards,
[Your Name]
[Company]
📤主题：[产品名称]批量采购特惠价格
尊敬的[客户姓名]：
感谢您对我们产品的持续关注。我们很高兴为您提供批量采购专属折扣：
- 订购100–499件：每件$[价格]
- 订购500–999件：每件$[价格]（95折）
- 订购1000件以上：每件$[价格]（9折）
此优惠有效期至[日期]。订购超过1000件还可享受免费运输服务。
请告知您的目标采购量，我们将为您制定最优方案。
此致
[您的姓名]
[公司]
✍️点评与重点：
• 使用“bulk ordering”和“discounted rate”突出批量优势。
• 数字分层报价清晰直观，引导客户提升订单量。
• 重点表达：“valid until [Date]”（有效期至）制造紧迫感，促进快速决策。
模板四：价格更新通知邮件
📤Subject: Updated Pricing for [Product/Service] Effective [Date]
Dear Valued Customer,
Due to recent increases in raw material costs and logistics expenses, we regret to inform you that prices for certain items will be adjusted effective [Date].
Below is a summary of the changes:
- [Product A]: from $[Old Price] to $[New Price]
- [Product B]: from $[Old Price] to $[New Price]
We understand this may impact your planning, and we sincerely appreciate your understanding. Orders confirmed before [Date] will be honored at the current rate.
Please contact us if you’d like to place an advance order under the existing pricing.
Thank you for your continued support.
Warm regards,
[Your Name]
[Company]
📤主题：[产品/服务]价格调整通知，自[日期]起生效
尊敬的客户：
由于近期原材料成本和物流费用上涨，我们遗憾地通知您，部分产品价格将自[日期]起进行调整。
价格变动概览：
- [产品A]：从$[原价]调整为$[新价]
- [产品B]：从$[原价]调整为$[新价]
我们理解这可能影响您的采购计划，衷心感谢您的理解。在[日期]前确认的订单将按现行价格执行。
如需按现价提前下单，请随时与我们联系。
感谢您一直以来的支持。
此致
[您的姓名]
[公司]
✍️点评与重点：
• 使用“due to”解释涨价原因，增强客户理解与接受度。
• “We regret to inform you”表达歉意，体现专业态度。
• 关键句型：“Orders confirmed before [Date] will be honored at the current rate”鼓励客户提前下单。
模板五：限时优惠报价邮件
📤Subject: Limited-Time Offer: Special Pricing Until [Date]
Dear [Client's Name],
We’re excited to offer you a limited-time discount on [Product/Service]! For a short period, you can enjoy reduced pricing as follows:
- Regular Price: $[Original]
- Special Price: $[Discounted] (Save $[Amount])
- Offer valid until: [Date]
This is a great opportunity to stock up at a lower cost. Don’t miss out—reply to this email or contact us today to secure your order!
Best regards,
[Your Name]
[Company]
📤主题：限时优惠：特惠价格截止至[日期]
尊敬的[客户姓名]：
我们很高兴为您推出[产品/服务]的限时折扣！在短期内，您可享受以下优惠价格：
- 原价：$[原价]
- 特惠价：$[折扣价]（节省$[金额]）
- 优惠截止日期：[日期]
这是以更低成本备货的绝佳机会！请立即回复本邮件或联系我们下单，切勿错过！
此致
[您的姓名]
[公司]
✍️点评与重点：
• “Limited-Time Offer”制造稀缺感，激发行动欲。
• 使用“Don’t miss out”等号召性语言（call to action）提升转化。
• 重点词汇：limited-time（限时的）、secure your order（锁定订单）。
模板六：针对老客户的专属报价
📤Subject: Exclusive Quotation for Our Valued Customer
Dear [Client's Name],
As a valued returning customer, we would like to offer you an exclusive quotation with special pricing and priority service.
- Product: [Name]
- Your Exclusive Price: $[Amount] (regularly $[Higher Amount])
- Priority Production & Shipping
- Dedicated Support Team
We truly appreciate your loyalty and look forward to continuing our successful partnership.
Please feel free to reach out with any questions.
Warm regards,
[Your Name]
[Company]
📤主题：致尊贵客户的专属报价
尊敬的[客户姓名]：
作为我们尊贵的回头客户，我们特为您提供专属报价，享受特别价格与优先服务。
- 产品：[名称]
- 专属价格：$[金额]（原价$[较高金额]）
- 优先生产与发货
- 专属客服团队支持
衷心感谢您的长期支持，期待继续深化合作。
如有疑问，欢迎随时联系。
此致
[您的姓名]
[公司]
✍️点评与重点：
• “Valued returning customer”体现客户关怀，增强情感连接。
• 强调“exclusive”（专属）和“priority service”（优先服务），提升客户尊贵感。
• 适用于维护客户关系，促进复购。
模板七：报价后跟进邮件
📤Subject: Follow-Up on Quotation for [Product] – [Date]
Dear [Client's Name],
I hope this message finds you well. I’m following up on the quotation we sent on [Date] regarding [Product/Service].
Have you had a chance to review it? We’d be happy to answer any questions or provide samples upon request.
If you’re ready to proceed, we can reserve inventory for you and begin processing your order.
Looking forward to hearing from you soon.
Best regards,
[Your Name]
[Position]
📤主题：关于[产品]报价的后续跟进 – [日期]
尊敬的[客户姓名]：
您好！希望您一切顺利。此邮件是关于我们于[日期]发送的[产品/服务]报价单的后续跟进。
您是否已审阅报价？我们很乐意为您解答任何疑问，或根据需要提供样品。
如您准备下单，我们可以为您预留库存并启动订单处理流程。
期待您的回复。
此致
[您的姓名]
[职位]
✍️点评与重点：
• “I hope this message finds you well”是礼貌的开场白。
• 使用“I’m following up”自然切入主题，避免显得催促。
• 关键句型：“We can reserve inventory for you”提供便利，降低客户决策门槛。