导读:节日营销如何用英文邮件打动客户?
在全球化营销中,节日是提升品牌曝光和销售额的黄金时机。一封简洁有力、情感真挚的英文促销邮件,不仅能吸引海外客户,还能展现专业形象。本文精选8个实用节日促销邮件模板,涵盖感恩节、圣诞节、新年等重要节日,每封邮件均提供完整英文原文、中文翻译,并附有语言亮点点评和营销技巧提示,助你轻松套用,高效转化。
模板1:感恩节促销邮件
📤Subject: Happy Thanksgiving! Enjoy 20% Off as Our Gift to You
Dear Valued Customer,
As Thanksgiving approaches, we want to express our deepest gratitude for your continued support. To celebrate this special day, we’re offering you an exclusive 20% off on all items—just for the weekend!
Use code: THANKFUL20 at checkout. Offer ends Sunday.
Wishing you a joyful and peaceful Thanksgiving with your loved ones.
Warm regards,
The Team
📤主题:感恩节快乐!作为我们的礼物,您可享受20%的折扣哦!
尊敬的客户:
感恩节将至,我们衷心感谢您一直以来的支持。为庆祝这一特别节日,我们为您推出全场商品8折特惠,限时本周末!
结账时输入优惠码:THANKFUL20。优惠截止周日。
祝您与家人共度一个愉快宁静的感恩节。
此致敬意
团队敬上
点评与重点:
✅ 使用“Valued Customer”体现尊重;
✅ “deepest gratitude”情感真挚,适合节日氛围;
✅ 明确优惠时间与使用方式,提升转化;
✅ 结尾祝福语温暖自然,增强品牌亲和力。
模板2:圣诞节促销邮件
📤Subject: Merry Christmas! 🎄 Unwrap 25% Off Your Holiday Gifts
Hi [First Name],
The holiday season is here, and we’ve wrapped up a special gift just for you: 25% off your entire order!
Whether you’re shopping for family, friends, or a little treat for yourself, now’s the perfect time to save.
Use code: HOLIDAY25 at checkout. Offer ends December 24th.
Wishing you a joyful holiday season filled with love and laughter.
Cheers,
📤主题:圣诞快乐!🎄 购买节日礼物可享受85折优惠
嗨 [名字]:
节日季已至,我们为你准备了一份特别礼物:全场订单享75折优惠!
无论是为家人、朋友选购礼物,还是犒劳自己,现在都是省钱的好时机。
结账时输入优惠码:HOLIDAY25。优惠截止12月24日。
祝你度过一个充满爱与欢笑的节日季。
此致
点评与重点:
✅ 邮件主题加入圣诞树emoji🎄,提升打开率;
✅ 使用“wrapped up a special gift”双关语,巧妙呼应节日;
✅ 个性化称呼[First Name]增强亲切感;
✅ 优惠截止日期明确,制造紧迫感。
模板3:新年促销邮件
📤Subject: New Year, New Deals! Start 2025 with 30% Off
Hello [Name],
Welcome to 2025! To help you kick off the new year in style, we’re offering 30% off all products for a limited time only.
It’s the perfect opportunity to refresh your wardrobe, upgrade your gear, or treat yourself to something special.
Use code: NEWYEAR30 at checkout. Offer ends January 5th.
Here’s to a healthy, happy, and successful year ahead!
Best wishes,
📤主题:新年新优惠!2025年伊始,即可享受30%的折扣!
你好 [名字]:
欢迎来到2025年!为助你精彩开启新年,我们限时推出全场商品7折优惠。
这是更新衣橱、升级装备或犒赏自己的绝佳机会。
结账时输入优惠码:NEWYEAR30。优惠截止1月5日。
祝你在新的一年健康、快乐、成功!
此致问候
点评与重点:
✅ 主题强调“New Year, New Deals”制造新鲜感;
✅ 使用“kick off”等短语增强活力感;
✅ 列举消费场景(wardrobe, gear)激发购买欲;
✅ 新年祝福简洁有力,传递积极情绪。

模板4:情人节促销邮件
📤Subject: Love is in the Air 💖 Show Someone Special How Much You Care
Dear [Name],
Valentine’s Day is the perfect time to express your love. Whether it’s your partner, best friend, or family member, we’ve got the perfect gifts to help you say “I care.”
Enjoy 15% off all romantic picks with code: LOVE15.
Free shipping on orders over $50. Hurry, offer ends February 13th!
With love,
📤主题:爱在空气中弥漫 💖 让那个特别的人知道你有多关心他/她
亲爱的 [名字]:
情人节是表达爱意的绝佳时机。无论是伴侣、挚友还是家人,我们都有合适的礼物帮你传递“我在乎”的心意。
使用优惠码 LOVE15,享受所有浪漫精选商品85折优惠。
订单满50美元免运费。抓紧时间,优惠截止2月13日!
满怀爱意
点评与重点:
✅ 主题使用爱心emoji💖,增强视觉吸引力;
✅ 扩展“爱”的对象,扩大受众范围;
✅ “romantic picks”表达优雅,避免直白;
✅ 免运费+限时优惠,双重刺激购买。
模板5:母亲节促销邮件
📤Subject: Celebrate Mom – She Deserves the Best 🌸
Hi there,
Mother’s Day is just around the corner, and it’s time to show Mom how much she means to you.
From cozy gifts to thoughtful keepsakes, we’ve curated a collection she’ll truly love.
Use code: MOM20 for 20% off. Plus, get free gift wrapping on all orders!
Order by May 8th to ensure delivery by Mother’s Day.
Because every mom is one of a kind,
The Team
📤主题:庆祝母亲节——她值得拥有最好的东西 🌸
你好:
母亲节即将到来,是时候向妈妈表达她对你的重要性了。
从温馨礼物到贴心纪念品,我们精心挑选了她一定会喜欢的系列。
使用优惠码 MOM20 享8折优惠。所有订单还享免费礼品包装!
请在5月8日前下单,确保母亲节前送达。
因为每一位妈妈都是独一无二的,
团队敬上
点评与重点:
✅ 主题强调“she deserves the best”激发情感共鸣;
✅ “curated a collection”体现专业与用心;
✅ 免费礼品包装是高转化附加服务;
✅ 明确物流截止时间,减少客户顾虑。
模板6:父亲节促销邮件
📤Subject: Happy Father’s Day! Give Dad a Gift He’ll Actually Use 🛠️
Hey [Name],
Looking for a Father’s Day gift that’s practical and meaningful? We’ve got you covered.
Check out our top picks for dads who love tools, tech, or the great outdoors.
Enjoy 15% off with code: DAD15. Offer ends June 14th.
Because the best gifts are the ones he’ll love and use every day.
Thanks for choosing us to help you celebrate Dad!
📤主题:祝父亲节快乐!送给爸爸一份他真正会用到的礼物吧 🛠️
嗨 [名字]:
在找一份实用又有意义的父亲节礼物吗?我们为你准备好了。
看看这些适合喜爱工具、科技或户外活动的父亲的精选好物。
使用优惠码 DAD15 享85折优惠。优惠截止6月14日。
因为最好的礼物,是他会每天使用并喜爱的。
感谢你选择我们,一起为爸爸庆祝节日!
点评与重点:
✅ 主题使用“actually use”幽默又真实,引发共鸣;
✅ 针对男性偏好列出具体品类,提升相关性;
✅ 强调礼物的“实用性”,契合父亲角色形象;
✅ 结尾感谢语增强品牌温度。
模板7:黑色星期五促销邮件
📤Subject: Black Friday is HERE! Up to 50% Off – Today Only! ⏳
Attention Shoppers!
Our biggest sale of the year is live! For today only, enjoy up to 50% off sitewide.
From electronics to fashion, home goods to gifts—everything is on sale.
No code needed. Prices drop automatically at checkout.
But hurry—these deals disappear at midnight!
Shop now before it’s too late!
📤主题:黑色星期五到来了!今天购买即可享受最高50%的折扣!⏳
注意啦,购物者们!
我们一年一度最大促销现已开启!仅限今天,全场商品低至5折。
从电子产品、服饰到家居用品和礼物,全部参与优惠。
无需优惠码,结账时价格自动减免。
抓紧时间——这些优惠将在午夜消失!
立即抢购,错过不再!
点评与重点:
✅ 主题强调“Today Only”和⏳图标,制造稀缺感;
✅ “up to 50% off”吸引眼球,扩大心理预期;
✅ “No code needed”降低购买门槛,提升转化;
✅ 多品类列举,覆盖广泛用户需求;
✅ 多次使用“hurry”“before it’s too late”强化紧迫感。