导读：外贸沟通中，一封得体高效的英文邮件，往往决定订单成败
在国际贸易中，邮件是最主要的沟通工具。无论是初次联系客户，还是跟进订单、处理投诉，一封结构清晰、用语专业的英文邮件都能极大提升客户信任感。本文精心整理了外贸人日常工作中最常使用的10个英文邮件模板，覆盖主要业务场景，每封邮件均提供完整英文原文+中文翻译+重点词汇与句型点评，助你轻松应对各类客户沟通，同时提升英语写作能力。
建议收藏本文，日常工作中可直接参考使用，快速提升沟通效率。
1. 回复客户询盘（Reply to Inquiry）
📤Subject: Re: Inquiry about [Product Name]
Dear [Customer's Name],
Thank you for your inquiry regarding our [Product Name]. We appreciate your interest in our products.
As requested, please find attached our latest product catalog and detailed quotation. The prices are based on FOB [Port Name], with a minimum order quantity (MOQ) of [number] units.
If you have any further questions or need samples, please don’t hesitate to let us know. We look forward to the opportunity to work with you.
Best regards,
[Your Name]
[Your Position]
📤主题：关于[产品名称]的询盘回复
尊敬的[客户姓名]：
感谢您对我们[产品名称]的询盘。我们非常感谢您对我们产品的关注。
如您所要求，随信附上我们最新的产品目录和详细报价单。报价基于[港口名称]离岸价（FOB），最小起订量（MOQ）为[数量]件。
如果您有任何其他问题或需要样品，请随时告知。我们期待与您合作的机会。
此致问候，
[您的姓名]
[您的职位]
📌点评与重点：
• “Thank you for your inquiry” 是标准开场句，礼貌专业。
• “as requested” 表示“按您要求”，体现服务意识。
• “don’t hesitate to let us know” 是常用邀请句式，鼓励客户进一步沟通。
• 重点词汇：inquiry（询盘）、FOB（离岸价）、MOQ（最小起订量）。
2. 发送报价单（Sending Quotation）
📤Subject: Quotation for [Product/Service] – [Company Name]
Dear [Customer's Name],
Following our recent discussion, we are pleased to provide you with our formal quotation for [Product/Service].
Please refer to the attached document for detailed pricing, specifications, and delivery terms. The validity of this quotation is 30 days from today.
Should you wish to proceed with an order, we can arrange production immediately upon receipt of your confirmation.
Looking forward to your feedback.
Best regards,
[Your Name]
📤主题：关于[产品/服务]的报价单 – [公司名称]
尊敬的[客户姓名]：
根据我们最近的沟通，我们很高兴为您提供[产品/服务]的正式报价。
详细价格、规格及交货条款请参见附件。本报价有效期为自今日起30天。
如您希望下单，我们将在收到确认后立即安排生产。
期待您的反馈。
此致问候，
[您的姓名]
📌点评与重点：
• “Following our recent discussion” 表示邮件是对话的延续，自然衔接。
• “formal quotation” 强调正式性，提升专业度。
• “validity of this quotation is 30 days” 明确报价有效期，避免后续争议。
• 重点句型：“upon receipt of your confirmation”（收到确认后立即……）。
3. 跟进未回复客户（Follow-up Email）
📤Subject: Follow-up on Our Quotation – [Product Name]
Dear [Customer's Name],
I hope this email finds you well. I’m writing to follow up on the quotation we sent you on [Date] for [Product Name].
We understand you may be busy, but we’d appreciate it if you could let us know your thoughts or any concerns you might have.
We are offering a special discount for orders confirmed before [Date], and we’d hate for you to miss this opportunity.
Looking forward to hearing from you soon.
Best regards,
[Your Name]
📤主题：关于[产品名称]报价的跟进
尊敬的[客户姓名]：
希望您一切安好。我写此邮件是想跟进我们于[日期]发送给您的[产品名称]报价单。
我们理解您可能比较繁忙，但仍希望您能告知您的想法或任何顾虑。
我们目前对在[日期]前确认订单的客户提供特别折扣，不希望您错过这一机会。
期待尽快收到您的回复。
此致问候，
[您的姓名]
📌点评与重点：
• “I hope this email finds you well” 是温和的开场白，避免显得咄咄逼人。
• “follow up on” 是“跟进”的标准表达。
• 使用“we’d hate for you to miss” 暗示紧迫感，但语气友好。
• 重点词汇：follow-up（跟进）、special discount（特别折扣）。
4. 请求客户付款（Payment Reminder）
📤Subject: Friendly Reminder: Outstanding Payment for Invoice [Number]
Dear [Customer's Name],
This is a gentle reminder that payment for Invoice No. [Number], amounting to [Amount], is now overdue by [Number] days.
Our records show that the due date was [Date]. We kindly request that you settle the balance as soon as possible.
Please let us know once the payment has been made, or if there are any issues on your side.
Thank you for your attention to this matter.
Best regards,
[Your Name]
📤主题：温馨提醒：发票[编号]款项尚未支付
尊敬的[客户姓名]：
温馨提醒：编号为[编号]的发票，金额为[金额]，目前已逾期[天数]天。
我方记录显示，该款项到期日为[日期]。恳请您尽快安排付款。
付款完成后请告知我们，或如您方有任何问题也请随时联系。
感谢您对此事的关注。
此致问候，
[您的姓名]
📌点评与重点：
• “gentle reminder” 表示“温和提醒”，避免让客户感到被催促。
• “is now overdue by [Number] days” 清晰说明逾期天数。
• “kindly request” 比“demand”更礼貌，适合商务沟通。
• 重点句型：“settle the balance”（结清余额）。
5. 确认订单（Order Confirmation）
📤Subject: Order Confirmed – [Order Number]
Dear [Customer's Name],
Thank you for your order. We are pleased to confirm that your order (No. [Order Number]) has been successfully received and is now being processed.
Production will begin immediately, and the estimated delivery date is [Date]. We will keep you updated on the progress.
Attached is the official Proforma Invoice for your records.
Thank you once again for your business.
Best regards,
[Your Name]
📤主题：订单已确认 – [订单编号]
尊敬的[客户姓名]：
感谢您的订单。我们很高兴确认，您的订单（编号：[订单编号]）已成功接收，目前正在处理中。
生产将立即开始，预计交货日期为[日期]。我们将持续向您更新进度。
随附正式形式发票（Proforma Invoice）供您存档。
再次感谢您的支持。
此致问候，
[您的姓名]
📌点评与重点：
• “successfully received and is now being processed” 强调流程已启动，增强客户信心。
• “estimated delivery date” 表示“预计交货日期”，留有余地。
• “keep you updated” 是常用表达，体现服务意识。
• 重点词汇：Proforma Invoice（形式发票）。
6. 通知发货（Shipping Notification）
📤Subject: Shipment Arranged – Tracking Number Attached
Dear [Customer's Name],
We are pleased to inform you that your order (No. [Order Number]) has been shipped today via [Shipping Method].
Attached are the Bill of Lading and tracking information. You can monitor the shipment status using the tracking number: [Tracking Number].
The estimated arrival date at your port is [Date]. Please prepare for customs clearance accordingly.
Should you have any questions, feel free to contact us.
Best regards,
[Your Name]
📤主题：货物已发出 – 附运单号
尊敬的[客户姓名]：
我们很高兴通知您，您的订单（编号：[订单编号]）已于今日通过[运输方式]发出。
随附提单（Bill of Lading）及追踪信息。您可使用运单号：[运单号] 查询货物状态。
预计到达贵港日期为[日期]。请提前准备清关事宜。
如有任何疑问，欢迎随时联系我们。
此致问候，
[您的姓名]
📌点评与重点：
• “We are pleased to inform you” 是通知好消息的标准句式。
• “Bill of Lading”（提单）是国际贸易关键文件，需准确拼写。
• “monitor the shipment status” 表达清晰，专业。
• 重点词汇：shipment（发货）、tracking number（运单号）。
7. 处理客户投诉（Handling Customer Complaint）
📤Subject: Apologies for the Inconvenience – [Order Number]
Dear [Customer's Name],
We sincerely apologize for the issue you’ve experienced with your recent order (No. [Order Number]). We understand how frustrating this must be.
Our team is currently investigating the matter, and we will provide a detailed response within 24 hours. In the meantime, we would like to offer [solution, e.g., a replacement or refund] to make things right.
Thank you for bringing this to our attention. We value your feedback and are committed to improving our service.
Best regards,
[Your Name]
📤主题：对造成的不便深表歉意 – [订单编号]
尊敬的[客户姓名]：
对于您在最近订单（编号：[订单编号]）中遇到的问题，我们深表歉意。我们理解这一定让您感到困扰。
我方团队正在调查此事，将在24小时内提供详细回复。同时，我们愿提供[解决方案，如更换或退款]以弥补过失。
感谢您及时反馈。我们重视您的意见，并致力于提升服务质量。
此致问候，
[您的姓名]
📌点评与重点：
• “We sincerely apologize” 表达真诚歉意，建立信任。
• “investigating the matter” 表示正在处理，而非推诿。
• “make things right” 是地道表达，意为“弥补错误”。
• 重点句型：“We value your feedback”（我们重视您的反馈）。
8. 请求客户评价（Request for Feedback/Review）
📤Subject: How Was Your Experience with Us?
Dear [Customer's Name],
Thank you for choosing our products. We hope everything met your expectations.
We would greatly appreciate it if you could take a moment to share your feedback on your recent purchase. Your review helps us serve you and others better.
You can leave a message directly by replying to this email.
Thank you again for your support.
Best regards,
[Your Name]
📤主题：您对我们的服务满意吗？
尊敬的[客户姓名]：
感谢您选择我们的产品。希望一切符合您的期望。
如您能花一点时间分享此次购买的反馈，我们将不胜感激。您的评价有助于我们更好地服务您和其他客户。
您可直接回复此邮件留言。
再次感谢您的支持。
此致问候，
[您的姓名]
📌点评与重点：
• “met your expectations” 是“符合期望”的标准表达。
• “greatly appreciate” 比“thank you”更显重视。
• “helps us serve you and others better” 强调反馈的价值。
• 重点句型：“take a moment to share”（花点时间分享）。
9. 延迟交货通知（Delay Notification）
📤Subject: Update on Your Order – Slight Delay
Dear [Customer's Name],
We regret to inform you that your order (No. [Order Number]) will be delayed by approximately [Number] days due to [reason, e.g., unexpected material shortage].
We sincerely apologize for this inconvenience and are doing our best to minimize the delay. The new estimated delivery date is [Date].
We will keep you informed of any further updates. Thank you for your understanding.
Best regards,
[Your Name]
📤主题：关于您订单的更新 – 稍有延迟
尊敬的[客户姓名]：
我们遗憾地通知您，由于[原因，如原材料意外短缺]，您的订单（编号：[订单编号]）将延迟约[天数]天。
对此带来的不便我们深表歉意，并正尽最大努力缩短延迟时间。新的预计交货日期为[日期]。
我们将持续向您通报最新进展。感谢您的理解。
此致问候，
[您的姓名]
📌点评与重点：
• “We regret to inform you” 是通知坏消息的标准开头，语气正式。
• “due to” 后接原因，简洁明了。
• “doing our best” 表达积极态度，缓解客户情绪。
• 重点词汇：regret（遗憾）、inconvenience（不便）。
10. 维护客户关系（Relationship Maintenance）
📤Subject: Wishing You a Great [Holiday/Season]!
Dear [Customer's Name],
As [Holiday/Season] approaches, we would like to take a moment to thank you for your continued trust and support.
It has been a pleasure working with you, and we look forward to another successful year ahead.
Wishing you and your team a joyful [Holiday] and a prosperous new year!
Warm regards,
[Your Name]
📤主题：祝您[节日/季节]愉快！
尊敬的[客户姓名]：
随着[节日/季节]的临近，我们想借此机会感谢您一直以来的信任与支持。
与您合作非常愉快，我们期待来年继续携手共赢。
祝您及您的团队[节日]愉快，新年兴旺！
此致，
[您的姓名]
📌点评与重点：
• 节日问候邮件有助于增强客户粘性。
• “continued trust and support” 强调长期合作。
• “look forward to another successful year” 表达未来合作意愿。
• 重点句型：“It has been a pleasure working with you”（与您合作非常愉快）。