导读：用专业英文邮件赢得谈判主动权
在国际商务合作中，一封措辞得体、逻辑清晰的英文邮件往往能成为议价成功的关键。无论是首次询价、批量采购还是长期合作，恰当表达折扣请求或价格协商，不仅能展现你的专业素养，还能增强对方的合作意愿。本文精选7个高频使用场景的英文议价与折扣邮件模板，每一封均附带精准中文翻译，并由栏目作者进行重点解析与学习提示，帮助你轻松掌握商务英语邮件写作技巧，提升订单谈判成功率。
1. 初次询价并试探折扣空间
📤Subject: Inquiry and Request for Discount on Initial Order
Dear [Supplier's Name],
I hope this message finds you well. We are currently evaluating potential suppliers for [product name], and your company has come highly recommended. We would like to request a quotation for [specific quantity or model].
As we are considering placing a trial order, we would appreciate it if you could offer a competitive price or any introductory discount. We believe this could be the beginning of a long-term partnership.
Looking forward to your reply.
Best regards,
[Your Name]
📤主题：关于首次订单的咨询及折扣申请
尊敬的[供应商姓名]：
您好！我们目前正在为[产品名称]寻找合适的供应商，贵公司被大力推荐。我们希望获取[具体数量或型号]的报价。
由于我们计划下一笔试订单，如能提供有竞争力的价格或首次合作优惠，我们将非常感激。相信这可能是长期合作的良好开端。
期待您的回复。
此致
敬礼！
[你的名字]
点评与重点：
✅ 使用“come highly recommended”表达对对方的认可，建立好感。
✅ “trial order”（试订单）和“introductory discount”（首次优惠）是议价常用术语。
✅ 语气礼貌且留有合作空间，适合初次接触。
2. 批量采购请求批量折扣
📤Subject: Request for Volume Discount on Large Order
Dear [Supplier's Name],
Thank you for your previous quotation. We are pleased with the quality and pricing, and we are now ready to place a large order for [quantity] units of [product].
Given the scale of this order, we would kindly request a volume discount. We believe a reduced unit price would reflect the efficiency gained from processing a bulk purchase.
Please let us know your best offer. We look forward to finalizing this order soon.
Sincerely,
[Your Name]
📤主题：关于大宗订单的批量采购折扣申请
尊敬的[供应商姓名]：
感谢您之前的报价。我们对产品质量和价格表示满意，现准备订购[数量]件[产品]。
鉴于本次订单量较大，我们恳请提供批量折扣。我们认为，大宗采购可提升处理效率，理应享受更优惠的单价。
请告知您最优惠的报价。期待尽快敲定订单。
此致
[你的名字]
点评与重点：
✅ “volume discount”是“批量折扣”的标准表达。
✅ 使用“scale of this order”强调订单规模，增强议价合理性。
✅ “reduced unit price”明确表达降价诉求，专业且不冒犯。
3. 基于长期合作提出价格优惠请求
📤Subject: Request for Preferred Pricing Due to Ongoing Partnership
Dear [Supplier's Name],
I hope you're doing well. We truly value the strong relationship we've built over the past [X] months/years. Our consistent orders reflect our trust in your products and service.
As we plan to increase our order volume in the coming months, we would like to discuss the possibility of more favorable pricing. A small reduction per unit would significantly support our mutual growth.
We look forward to your positive response.
Best regards,
[Your Name]
📤主题：由于目前正处于合作关系中，因此申请享受优惠价格
尊敬的[供应商姓名]：
祝好！我们非常珍视过去[X]个月/年来建立的良好合作关系。我们持续下单，正是对贵方产品与服务信任的体现。
鉴于未来几个月我们计划增加订单量，我们希望探讨更优惠价格的可能性。每单位的小幅降价将极大促进双方的共同发展。
期待您的积极回复。
此致
敬礼！
[你的名字]
点评与重点：
✅ “ongoing partnership”和“mutual growth”突出合作关系与共赢理念。
✅ 用“consistent orders”暗示忠诚客户身份，增强议价底气。
✅ 语气尊重，强调“支持”而非“要求”，更易获得积极回应。
4. 对报价偏高提出重新协商请求
📤Subject: Follow-up on Quotation – Request for Revised Pricing
Dear [Supplier's Name],
Thank you for sending the quotation for [product]. We appreciate your prompt response.
After reviewing the pricing, we find it slightly above our budget. To move forward, we would kindly ask if you could revise the quote or offer a special discount to help us stay within our target range.
We are eager to proceed and hope we can reach a mutually beneficial agreement.
Warm regards,
[Your Name]
📤主题：关于报价的后续事宜——请求调整价格
尊敬的[供应商姓名]：
感谢您发送[产品]的报价单。我们对您的及时回复表示感谢。
经评估，我们发现价格略高于预算。为推进合作，恳请贵方是否可调整报价，或提供特别折扣，以帮助我们控制在目标价格范围内。
我们希望尽快推进，并达成双方共赢的协议。
此致
敬礼！
[你的名字]
点评与重点：
✅ “slightly above our budget”委婉表达价格偏高，避免直接否定。
✅ “revise the quote”和“special discount”是协商常用语。
✅ 结尾强调“mutually beneficial agreement”，体现合作诚意。
5. 以竞争对手报价为由请求匹配优惠
📤Subject: Request to Match Competitive Pricing
Dear [Supplier's Name],
We have received a competitive offer from another supplier for a similar product. While we prefer to continue working with you due to your reliability and service quality, the current pricing makes it difficult to justify the choice.
Would you be able to match or beat this offer? We would be happy to share the details if needed.
We value our partnership and hope to find a way to proceed together.
Best regards,
[Your Name]
📤主题：请求实行具有竞争性的定价机制
尊敬的[供应商姓名]：
我们已收到另一家供应商同类产品的竞争性报价。尽管我们更倾向于与贵方合作，因贵方的可靠性与服务质量更优，但当前价格使我们难以做出选择。
贵方是否可匹配或优于该报价？如有需要，我们可提供详细信息。
我们重视合作关系，希望找到共同推进的方式。
此致
敬礼！
[你的名字]
点评与重点：
✅ “competitive offer”和“match or beat this offer”是谈判中常用施压但不失礼的表达。
✅ 强调“prefer to continue working with you”让对方感受到被重视。
⚠️ 使用此模板需谨慎，避免显得威胁；建议仅在真实有备选方案时使用。
6. 为新品推广请求限时折扣
📤Subject: Request for Limited-Time Discount for Product Launch
Dear [Supplier's Name],
We are preparing to launch [product name] in our market and believe it has strong potential. To support the initial marketing push, we would like to offer it at an attractive price point.
Could you provide a limited-time discount for the first three months? This would help us gain market traction and build customer demand.
We are confident this launch will lead to sustained orders and hope for your support.
Sincerely,
[Your Name]
📤主题：产品上市期间申请限时折扣
尊敬的[供应商姓名]：
我们即将在本地市场推出[产品名称]，相信其具有巨大潜力。为支持初期市场推广，我们希望以更具吸引力的价格上市。
贵方能否为前三个月提供限时折扣？这将有助于我们抢占市场，激发客户需求。
我们相信此次上市将带来持续订单，期待您的支持。
此致
[你的名字]
点评与重点：
✅ “limited-time discount”明确时间范围，增加紧迫感。
✅ “gain market traction”是“打开市场”的地道表达。
✅ 强调未来潜力，让对方看到长期价值，提升折扣接受度。
7. 成功议价后确认折扣并表达感谢
📤Subject: Confirmation of Discount and Appreciation
Dear [Supplier's Name],
Thank you for your flexibility in offering a [X]% discount on our recent order. We truly appreciate your support and understanding.
This adjustment has made a significant difference and strengthens our confidence in our partnership. We will proceed with the order immediately and look forward to future collaborations.
Thanks again for your cooperation.
Best regards,
[Your Name]
📤主题：折扣与增值金额的确认
尊敬的[供应商姓名]：
感谢贵方在最近订单中灵活提供[X]%的折扣。我们非常感谢您的支持与理解。
这一调整意义重大，进一步增强了我们对合作的信心。我们将立即推进订单，并期待未来的持续合作。
再次感谢您的配合。
此致
敬礼！
[你的名字]
点评与重点：
✅ 成功议价后发此邮件可巩固关系，体现专业素养。
✅ “flexibility”和“strengthens our confidence”表达感激与信任。
✅ 建议在达成协议后24小时内发送，留下积极印象。
结语：掌握模板，灵活运用
以上7个英文议价与折扣邮件模板覆盖了从初次接触到长期合作的典型场景，语言正式得体，逻辑清晰，适合不同阶段的商务沟通。建议读者收藏并根据实际情况调整内容，避免生搬硬套。同时，注意邮件语气应始终尊重、专业，以建立长期互信关系为目标。掌握这些表达，你将在国际商务谈判中更加自信从容，轻松拿下理想订单！