导读:掌握样品沟通,赢得客户信任
在国际贸易中,样品是促成订单的关键一步。如何用专业、礼貌且清晰的英文邮件申请样品、确认寄送信息并跟进客户反馈,直接影响客户的合作意愿。本文精心整理了8个高频使用场景的英文邮件模板,覆盖从首次申请到最终催促反馈的全流程,每封邮件均配有准确中文翻译,并标注语言重点与写作技巧,助你高效沟通,提升成交率。
1. 首次样品申请邮件(Initial Sample Request)
Dear Sir/Madam,
I hope this email finds you well. I am writing to request samples of your [Product Name], as we are interested in evaluating the quality for potential bulk orders.
Could you please let me know the available variants, lead time for sample delivery, and whether there is any charge? We would be happy to cover shipping costs.
Looking forward to your reply.
Best regards,
[Your Name]
✨中文翻译:
尊敬的先生/女士:
您好!希望您一切顺利。我们有意采购贵司的[产品名称],现申请寄送样品以便评估质量,为后续批量采购做准备。
烦请告知可提供的型号、样品交付周期以及是否收取费用?我们愿意承担运费。
期待您的回复。
此致
敬礼!
[你的名字]
📌点评与重点:
• 开头使用“I hope this email finds you well”是商务邮件常用问候语,礼貌得体。
• “evaluating the quality for potential bulk orders” 明确表达目的,增强可信度。
• 主动提出承担运费(cover shipping costs),展现合作诚意。
2. 确认样品寄送地址与信息(Confirming Sample Shipment Details)
Dear [Supplier's Name],
Thank you for agreeing to send the samples. Please find our shipping details below:
Name: [Your Full Name]
Company: [Your Company]
Address: [Full Address]
Phone: [Your Phone Number]
Shipping Method: [e.g., DHL, FedEx]
Please let us know the tracking number once the samples are dispatched. We appreciate your support.
Best regards,
[Your Name]
✨中文翻译:
亲爱的[供应商姓名]:
感谢您同意寄送样品。以下是我们的收货信息:
姓名:[你的全名]
公司:[你的公司]
地址:[完整地址]
电话:[你的电话号码]
快递方式:[如DHL、FedEx]
样品发出后,请告知运单号。感谢您的支持!
此致
敬礼!
[你的名字]
📌点评与重点:
• “Please find our shipping details below” 是正式表达,用于引出信息列表。
• 提供完整联系方式,便于对方操作。
• 要求提供运单号(tracking number),体现专业跟进意识。
3. 样品已发出确认邮件(Confirmation of Sample Dispatch)
Dear [Your Name],
We are pleased to inform you that the samples have been dispatched today via [Courier Name].
Tracking Number: [Insert Number]
Estimated Delivery: [Date]
Please check the package upon arrival and let us know if everything is in order. We look forward to your feedback.
Best regards,
[Supplier Name]
✨中文翻译:
亲爱的[你的名字]:
我们很高兴通知您,样品已于今日通过[快递名称]寄出。
运单号:[填写号码]
预计送达时间:[日期]
收货后请检查包裹内容是否完好,并告知我们。期待您的反馈。
此致
敬礼!
[供应商姓名]
📌点评与重点:
• “We are pleased to inform you” 表达积极态度,增强客户好感。
• 明确列出快递方式、运单号和预计送达时间,信息完整。
• “let us know if everything is in order” 是委婉请求确认的常用表达。
4. 收到样品后确认邮件(Acknowledging Sample Receipt)
Dear [Supplier's Name],
This is to confirm that we have received the samples in good condition. Thank you for your prompt shipment.
We will conduct quality testing and internal evaluation shortly. We will get back to you with feedback within [e.g., 5-7 business days].
Appreciate your patience and support.
Best regards,
[Your Name]
✨中文翻译:
亲爱的[供应商姓名]:
我们已顺利收到样品,包装完好。感谢您及时寄送。
我们将尽快进行质量检测与内部评估,并在[例如:5-7个工作日内]向您反馈结果。
感谢您的耐心与支持!
此致
敬礼!
[你的名字]
📌点评与重点:
• “in good condition” 表示物品无损,是收货确认的关键表达。
• 明确反馈时间(within 5-7 business days),建立信任。
• “get back to you with feedback” 是自然、地道的表达方式。

5. 请求免费样品(Request for Complimentary Samples)
Dear [Supplier's Name],
We are currently sourcing [Product Type] for a new project and are impressed by your product line.
Would it be possible to receive complimentary samples of [Product Name]? We believe this will help us make an informed decision.
We are willing to cover express shipping fees. Please advise if this can be arranged.
Thank you for your consideration.
Sincerely,
[Your Name]
✨中文翻译:
亲爱的[供应商姓名]:
我们正在为一个新项目采购[产品类型],对贵司的产品系列印象深刻。
是否可以提供[产品名称]的免费样品?我们认为这将有助于我们做出更准确的决策。
我们愿意承担快递运费。请问是否可以安排?
感谢您的考虑!
此致
敬礼!
[你的名字]
📌点评与重点:
• “sourcing” 指“采购”,是外贸常用术语。
• “complimentary samples” 即“免费样品”,比“free samples”更正式。
• 强调“informed decision”(明智决策),提升请求合理性。
6. 跟进样品反馈(Follow-up on Sample Feedback)
Dear [Supplier's Name],
I hope you're doing well. I'm following up regarding the samples we received on [Date].
Have you had a chance to review them? We would appreciate your initial thoughts on quality and suitability.
Your feedback will help us proceed with the next steps.
Looking forward to hearing from you.
Best regards,
[Your Name]
✨中文翻译:
亲爱的[供应商姓名]:
希望您一切安好。我们想跟进一下于[日期]收到的样品。
您是否已有机会查看?我们非常希望了解您对质量与适用性的初步意见。
您的反馈将帮助我们推进下一步工作。
期待您的回复。
此致
敬礼!
[你的名字]
📌点评与重点:
• “I'm following up regarding...” 是跟进邮件的标准开头。
• “Have you had a chance to...” 语气委婉,避免显得咄咄逼人。
• 强调反馈对“next steps”的影响,增强对方回应动力。
7. 样品通过后表达合作意向(Expressing Interest After Sample Approval)
Dear [Supplier's Name],
We are pleased to inform you that the samples meet our quality requirements.
We would like to move forward with a trial order of [Quantity] units. Could you please provide a quotation and delivery timeline?
We look forward to building a long-term partnership with your company.
Best regards,
[Your Name]
✨中文翻译:
亲爱的[供应商姓名]:
我们很高兴地通知您,样品已通过我方质量检验。
我们计划下一笔[数量]件的试订单,烦请提供报价及交货周期。
期待与贵司建立长期合作关系。
此致
敬礼!
[你的名字]
📌点评与重点:
• “meet our quality requirements” 是“符合质量要求”的标准表达。
• “move forward with a trial order” 表示进入下一阶段,专业且自然。
• 结尾表达“long-term partnership”,传递积极合作信号。
8. 多次未回复后的最终跟进邮件(Final Follow-up After No Response)
Dear [Supplier's Name],
I'm writing to follow up on our previous emails regarding the sample feedback.
As we haven't received any update, we would like to kindly check if you still have interest in this opportunity.
Please let us know your status by [e.g., end of this week], otherwise we may need to consider other options.
Thank you for your understanding.
Best regards,
[Your Name]
✨中文翻译:
亲爱的[供应商姓名]:
我们写信是想跟进之前关于样品反馈的几封邮件。
由于尚未收到回复,特此礼貌询问贵司是否仍对此合作机会感兴趣。
烦请于[例如:本周内]告知进展,否则我们可能需要考虑其他选择。
感谢您的理解!
此致
敬礼!
[你的名字]
📌点评与重点:
• “As we haven't received any update” 客观陈述事实,避免指责。
• “kindly check if you still have interest” 语气礼貌但明确。
• 设定回应期限(by end of this week),推动决策,是高效沟通的关键技巧。