导读：为什么开发信决定外贸成败？
在外贸业务中，一封简洁、专业、有吸引力的英文开发信（Cold Email）往往是打开客户大门的第一把钥匙。尤其对于新手业务员而言，如何用英语准确表达产品优势、建立初步信任并引导客户回复，是成功获客的关键。本文精选9个高频使用场景的英文开发信模板，每一封都配有精准中文翻译，并附上【重点提示】和【写作技巧】，帮助你在实战中快速上手，提升邮件打开率与客户回复率。
模板1：初次联系客户，简洁介绍公司与产品
📤Subject: Introduction to High-Quality [Product] from [Your Company]
Dear [Client's Name],
I hope this message finds you well. My name is [Your Name], and I represent [Your Company], a professional supplier of [Product Category] based in China.
We specialize in manufacturing high-quality [Product], which has been exported to over 30 countries. Our products are known for durability, competitive pricing, and reliable after-sales service.
I would be happy to send you our latest catalog and price list. Please let me know if you have any interest.
Best regards,
[Your Full Name]
[Your Position]
[Your Company]
[Phone Number]
[Website]
📤主题：来自[公司名]的优质[产品]介绍
尊敬的[客户姓名]：
您好！我是[你的名字]，来自中国[公司名]，我们是一家专业的[产品类别]供应商。
我们专注于生产高品质的[产品]，产品已出口至30多个国家，以耐用性、价格优势和可靠的售后服务著称。
我很乐意为您提供最新的产品目录和报价单。如您有兴趣，请随时告知。
此致
[你的全名]
[职位]
[公司名]
[电话]
[网站]
【重点提示】
✅ 主题明确，突出“高质量”和产品类别
✅ 开头礼貌问候，自我介绍简洁清晰
✅ 强调出口经验与产品优势，建立可信度
✅ 结尾提供具体行动选项（发送目录）
模板2：针对客户网站产品提出合作建议
📤Subject: Complementary [Product] for Your Current Line
Dear [Client's Name],
I recently visited your website and noticed you offer [Client's Product]. We manufacture a complementary product — [Your Product] — that many of our clients pair with similar items to increase overall value.
Our [Product] is made from premium materials, meets international standards, and can be customized in size, color, and packaging.
Would you be open to reviewing a sample or receiving a quote? I’d be glad to assist.
Sincerely,
[Your Name]
[Your Company]
📤主题：为贵司现有产品线提供互补的[产品]
尊敬的[客户姓名]：
我最近浏览了贵司网站，注意到您销售[客户产品]。我们生产的[你的产品]正是其理想搭配，许多客户将两者组合销售以提升整体价值。
我们的产品采用优质材料，符合国际标准，支持尺寸、颜色和包装定制。
您是否愿意查看样品或获取报价？我随时为您提供帮助。
此致
[你的名字]
[公司名]
【重点提示】
✅ 展示你做过调研（提到客户网站）
✅ 强调“互补性”，而非直接竞争
✅ 提供定制化选项，增强吸引力
✅ 用“Would you be open to...”礼貌提问，降低压迫感
模板3：展会后续跟进邮件
📤Subject: Following Up from [Exhibition Name]
Dear [Client's Name],
It was a pleasure meeting you at [Exhibition Name] last week. Thank you for taking the time to visit our booth and learn about our [Product].
As discussed, I’m sending our product catalog and a detailed quotation for the items you showed interest in.
If you have any questions or need samples, please don’t hesitate to contact me. I look forward to the possibility of working together.
Best regards,
[Your Name]
[Your Company]
📤主题：关于[展会名称]的后续跟进
尊敬的[客户姓名]：
上周在[展会名称]与您见面非常愉快。感谢您莅临我司展位并了解我们的[产品]。
如我们所讨论，现附上产品目录及您感兴趣产品的详细报价单。
如有任何问题或需要样品，请随时联系我。期待未来合作机会。
此致
[你的名字]
[公司名]
【重点提示】
✅ 邮件主题标明展会名称，提高打开率
✅ 表达感谢，体现专业与礼貌
✅ 明确提及“已承诺发送资料”，增强可信度
✅ 使用“look forward to”表达积极期待
模板4：报价后跟进邮件
📤Subject: Follow-Up on Quotation for [Product]
Dear [Client's Name],
I hope you’re doing well. I’m following up on the quotation I sent last week for [Product].
I understand you may need time to review, but I’d appreciate any feedback you could share. If you have questions about specifications, MOQ, or delivery time, I’m happy to clarify.
We also offer sample orders and flexible payment terms for new clients.
Looking forward to your reply.
Best regards,
[Your Name]
[Your Company]
📤主题：关于[产品]报价的后续跟进
尊敬的[客户姓名]：
希望您一切顺利。我在此跟进上周发送的[产品]报价单。
我理解您可能需要时间评估，但如能提供反馈将不胜感激。若您对规格、最小起订量或交货期有疑问，我很乐意为您解答。
我们还为新客户提供样品订单和灵活的付款方式。
期待您的回复。
此致
[你的名字]
[公司名]
【重点提示】
✅ 主题明确标注“报价跟进”
✅ 语气友好，避免催促感
✅ 主动提供支持（解答疑问）
✅ 强调“样品”和“灵活付款”，降低客户决策门槛
模板5：客户未回复时的二次跟进
📤Subject: Quick Follow-Up on Our Previous Email
Dear [Client's Name],
I’m writing to follow up on my previous email regarding our [Product]. I understand you may be busy, but I’d like to ensure you received the information.
Our [Product] has helped clients in [Region/Industry] reduce costs by up to 20% while maintaining high performance.
If now isn’t a good time, I’d be happy to reconnect in a few weeks. Otherwise, I’d appreciate a brief reply.
Thank you for your time.
Best regards,
[Your Name]
[Your Company]
📤主题：关于此前邮件的简短跟进
尊敬的[客户姓名]：
我写此邮件是想跟进此前关于我司[产品]的邮件。理解您可能事务繁忙，但希望确认您已收到相关信息。
我们的[产品]已帮助[地区/行业]客户在保持高性能的同时降低成本达20%。
如果目前不是合适时机，我可在几周后再次联系。若方便，还请简要回复。
感谢您的时间。
此致
[你的名字]
[公司名]
【重点提示】
✅ 标题用“Quick Follow-Up”降低压力
✅ 表达理解，避免指责客户未回复
✅ 加入具体数据（如“降低成本20%”）增强说服力
✅ 提供“稍后联系”选项，体现尊重
模板6：推荐新品或热销产品
📤Subject: New Arrival: [Product Name] – Ideal for [Client’s Market]
Dear [Client's Name],
I’m excited to introduce our latest product — [Product Name], designed specifically for markets like yours.
This innovative [Product] features [Key Feature 1] and [Key Feature 2], making it highly popular in Europe and North America.
We’re offering special launch pricing for early orders. Would you like to receive more details or a sample?
Looking forward to your thoughts.
Best regards,
[Your Name]
[Your Company]
📤主题：新品上市：[产品名]——专为[客户市场]设计
尊敬的[客户姓名]：
我很高兴向您推荐我们的最新产品——[产品名]，专为贵司所在市场设计。
这款创新的[产品]具备[特点1]和[特点2]，在欧美市场广受欢迎。
我们为首批订单提供特别上市优惠价。您是否希望了解详情或获取样品？
期待您的反馈。
此致
[你的名字]
[公司名]
【重点提示】
✅ 主题使用“New Arrival”吸引注意
✅ 强调“专为市场设计”，体现针对性
✅ 提到“已在欧美热销”，增强信任感
✅ “special launch pricing”制造紧迫感
模板7：节日问候+业务提醒
📤Subject: Happy [Holiday]! Let’s Grow Your Business in [Year]
Dear [Client's Name],
Wishing you and your team a joyful [Holiday] and a prosperous new year!
As we enter [Year], I’d love to explore how we can support your business with high-quality [Product] at competitive prices.
We’ve helped partners increase their margins by sourcing directly from our factory. Let me know if you’d like to discuss opportunities.
Warm regards,
[Your Name]
[Your Company]
📤主题：祝您[节日]快乐！携手共赢[年份]
尊敬的[客户姓名]：
祝您和团队[节日]愉快，新年兴旺！
随着[年份]的到来，我很希望能通过高品质、价格有竞争力的[产品]为贵司业务发展助力。
我们已帮助多家合作伙伴通过工厂直采提升利润空间。如您有兴趣探讨合作机会，请随时告知。
此致
[你的名字]
[公司名]
【重点提示】
✅ 节日祝福拉近距离，提升好感
✅ 将节日问候与业务自然结合
✅ 使用“Let’s grow”体现共赢理念
✅ 避免直接推销，以“探讨机会”结尾更柔和
模板8：客户询盘后快速回复
📤Subject: Quotation for [Product] – [Your Company]
Dear [Client's Name],
Thank you for your inquiry regarding [Product]. I’ve attached our detailed quotation, including specifications, pricing, and delivery terms.
We can offer a discount for orders over [Quantity] units and support OEM/ODM services.
Samples are available upon request. Please let me know your thoughts or if you need further information.
Best regards,
[Your Name]
[Your Company]
📤主题：关于[产品]的报价单——[公司名]
尊敬的[客户姓名]：
感谢您对我司[产品]的咨询。附件为详细报价单，包含规格、价格及交货条款。
订单数量超过[数量]可享折扣，并支持OEM/ODM服务。
样品可根据要求提供。请告知您的想法或是否需要更多信息。
此致
[你的名字]
[公司名]
【重点提示】
✅ 收到询盘后24小时内回复为佳
✅ 邮件标题清晰标注“Quotation”
✅ 附件说明清楚，避免客户遗漏
✅ 主动提及“折扣”和“OEM”，激发兴趣
模板9：建立长期合作关系的诚意邮件
📤Subject: Building a Long-Term Partnership with [Client's Company]
Dear [Client's Name],
I’m reaching out to express our interest in building a long-term partnership with [Client's Company].
At [Your Company], we value stable, trust-based relationships. We offer consistent quality, on-time delivery, and dedicated support for our key partners.
If you’re looking for a reliable supplier for [Product], I’d be honored to discuss how we can meet your needs.
Looking forward to connecting.
Sincerely,
[Your Name]
[Your Company]
📤主题：与[客户公司]建立长期合作关系
尊敬的[客户姓名]：
我写此邮件是希望与[客户公司]建立长期合作关系。
我司重视稳定、互信的合作关系，为重要合作伙伴提供品质稳定、准时交货和专属支持服务。
若您正在寻找[产品]的可靠供应商，我将非常荣幸与您探讨合作可能。
期待与您联系。
此致
[你的名字]
[公司名]
【重点提示】
✅ 主题突出“长期合作”，定位高端
✅ 强调“信任”“稳定”“专属支持”等关键词
✅ 语气诚恳，避免过度推销
✅ 适用于已有初步接触的潜在客户
结语：掌握模板，灵活运用才是关键
以上9个英文开发信模板覆盖了外贸业务中常见的9种场景，从初次接触到后续跟进，从节日问候到长期合作邀约，每一封都经过实战验证，语言简洁专业，易于修改套用。
建议新手业务员收藏本文，结合自身产品特点进行个性化调整。记住：模板是工具，真诚+专业+持续跟进，才是赢得客户的核心。