导读：掌握全流程英文邮件，轻松拿下国际订单
在国际贸易中，一封专业、得体的英文邮件往往是促成合作的第一步。从客户初次询盘到最终确认订单，每一个环节的沟通都至关重要。本文精心整理了从询盘接收到成交确认的11个关键节点英文邮件模板，每封邮件均配有精准中文翻译，并附有【重点提示】和【写作点评】，帮助你提升商务英语写作水平，增强客户信任，高效推进交易流程。
1. 回复客户初次询盘（Initial Inquiry Reply）
Dear Sir/Madam,
Thank you for your inquiry regarding our products. We appreciate your interest and would be happy to provide you with more information.
Please find attached our latest product catalog and price list. If you have any specific requirements or need samples, feel free to let us know. We look forward to the opportunity to work with you.
尊敬的先生/女士：
感谢您对我们产品的询盘。我们非常感谢您的关注，并乐意为您提供更多信息。
随信附上我们最新的产品目录和价格表。如果您有具体需求或需要样品，请随时告知。我们期待与您合作的机会。
✅【重点提示】：使用“Thank you for your inquiry”作为开头礼貌且专业；“feel free to let us know”表达开放态度，鼓励客户进一步沟通。
✅【写作点评】：此模板适用于首次回复，简洁明了，附件信息增强专业性，适合建立初步信任。
2. 提供报价（Quotation Offer）
Dear [Customer's Name],
Thank you for your detailed inquiry. Based on your requirements, we are pleased to offer you the following quotation:
- Product: XYZ Model
- Quantity: 500 pcs
- Unit Price: USD 12.50
- Total Amount: USD 6,250
- Delivery Time: 30 days after order confirmation
- Payment Terms: 30% T/T in advance, 70% before shipment
Please note that this quotation is valid for 15 days. Should you have any questions, we are ready to assist.
亲爱的[客户姓名]：
感谢您的详细询盘。根据您的需求，我们很高兴为您提供以下报价：
- 产品：XYZ型号
- 数量：500件
- 单价：12.50美元
- 总金额：6,250美元
- 交货期：订单确认后30天内
- 付款方式：30%预付电汇，70%发货前付清
请注意，本报价有效期为15天。如有任何疑问，我们随时为您解答。
✅【重点提示】：报价需清晰列出产品、数量、价格、交期和付款方式；“valid for 15 days”设定有效期，促使客户尽快决策。
✅【写作点评】：结构清晰，信息完整，是促成下一步谈判的基础。
3. 跟进未回复的报价（Follow-up on Quotation）
Dear [Customer's Name],
I hope this email finds you well. I'm writing to follow up on the quotation we sent last week. We haven't heard back from you and would like to know if you have any further questions or need additional information.
We are currently offering a special discount for orders placed before [date]. Please let us know your decision at your earliest convenience.
亲爱的[客户姓名]：
希望您一切顺利。我写此邮件是想跟进我们上周发送的报价。我们尚未收到您的回复，想了解您是否有其他问题或需要补充资料。
目前我们在[日期]前下单可享受特别折扣。请尽快告知您的决定。
✅【重点提示】：“follow up on”是跟进的常用表达；提及“special discount”可有效激发客户兴趣。
✅【写作点评】：语气友好，不显催促，同时制造紧迫感，提升转化率。
4. 客户要求降价时的回应（Response to Price Negotiation）
Dear [Customer's Name],
Thank you for your feedback. We understand your concern about the pricing. While our current quote is already competitive, we value your potential partnership and are willing to offer a 5% discount for an order quantity of 1,000 pcs or more.
We believe this adjustment strikes a good balance between quality and cost. Please let us know if this works for you.
亲爱的[客户姓名]：
感谢您的反馈。我们理解您对价格的关注。虽然我们目前的报价已具竞争力，但我们重视与您的合作潜力，愿意在订单量达到1,000件或以上时提供5%的折扣。
我们相信这一调整在质量和成本之间取得了良好平衡。请告知此方案是否可行。
✅【重点提示】：使用“we understand your concern”体现同理心；“willing to offer”表达合作意愿而非被动让步。
✅【写作点评】：既维护利润空间，又展现灵活性，是谈判中的高情商回应。
5. 确认订单细节（Order Confirmation）
Dear [Customer's Name],
We are pleased to confirm your order as follows:
- Order No.: OD20240501
- Product: ABC Series
- Quantity: 800 pcs
- Unit Price: USD 10.00 (after discount)
- Total Amount: USD 8,000
- Delivery Date: July 15, 2024
- Payment Terms: 30% deposit, balance before shipment
Please confirm the above details at your earliest. We will proceed with production upon receipt of the deposit.
亲爱的[客户姓名]：
我们很高兴确认您的订单如下：
- 订单号：OD20240501
- 产品：ABC系列
- 数量：800件
- 单价：10.00美元（含折扣）
- 总金额：8,000美元
- 交货日期：2024年7月15日
- 付款方式：30%定金，余款发货前付清
请尽快确认以上信息。收到定金后，我们将安排生产。
✅【重点提示】：“We are pleased to confirm”传递积极情绪；列出所有关键细节避免后续争议。
✅【写作点评】：正式确认订单，为后续执行提供依据，是交易关键节点。
6. 请求客户支付定金（Request for Deposit Payment）
Dear [Customer's Name],
Thank you for confirming the order. To proceed with production, we kindly request the 30% deposit as agreed.
Please find our bank details below for your reference. Once the payment is made, kindly send us the remittance advice so we can begin manufacturing immediately.
亲爱的[客户姓名]：
感谢您确认订单。为启动生产，我们恳请按约定支付30%的定金。
银行账户信息如下，供您参考。付款后，请发送汇款凭证，以便我们立即安排生产。
✅【重点提示】：“kindly request”语气礼貌但明确；“remittance advice”是专业术语，指汇款通知。
✅【写作点评】：简洁直接，推动流程进展，避免生产延误。
7. 通知生产进度（Production Update）
Dear [Customer's Name],
We are pleased to inform you that your order is currently in production. As of today, 60% of the items have been completed.
We will keep you updated on the progress and notify you once the goods are ready for shipment. Quality inspection will be conducted before packing.
亲爱的[客户姓名]：
我们很高兴通知您，您的订单正在生产中。截至目前，已有60%的产品完成。
我们将持续向您汇报进度，并在货物准备发货时通知您。包装前将进行质量检验。
✅【重点提示】：“in production”表示生产进行中；“keep you updated”体现主动服务意识。
✅【写作点评】：增强客户信心，展示专业管理流程。
8. 通知货物已备妥（Goods Ready for Shipment）
Dear [Customer's Name],
We are happy to inform you that your order has been fully completed and passed the final quality inspection.
The goods are now ready for shipment. Please confirm the shipping details and arrange the balance payment at your earliest convenience.
亲爱的[客户姓名]：
我们很高兴通知您，您的订单已全部完成并通过最终质量检验。
货物现已准备发货。请确认运输细节，并尽快安排尾款支付。
✅【重点提示】：“passed the final quality inspection”强调品控；“ready for shipment”明确下一动作。
✅【写作点评】：传递积极信号，推动交易进入最后阶段。
9. 发送提单副本（Sending Bill of Lading Copy）
Dear [Customer's Name],
Please find attached the copy of the Bill of Lading for your reference. The vessel has departed from Shanghai Port and is expected to arrive at your destination port on [arrival date].
We will send you the original documents by courier once the balance payment is received.
亲爱的[客户姓名]：
随信附上提单副本供您参考。货船已从上海港启航，预计将于[到港日期]抵达目的港。
收到尾款后，我们将通过快递寄出正本文件。
✅【重点提示】：“Bill of Lading”是海运提单，国际贸易核心单据；“expected to arrive”表示预计到达时间。
✅【写作点评】：提供物流信息，增强透明度，提升客户满意度。
10. 请求客户确认收货（Request for Delivery Confirmation）
Dear [Customer's Name],
We hope your shipment has arrived safely. Could you kindly confirm receipt of the goods and let us know if everything is in order?
Your feedback is highly appreciated. We look forward to continuing our cooperation in the future.
亲爱的[客户姓名]：
希望您的货物已安全抵达。能否请您确认收货，并告知一切是否正常？
我们非常重视您的反馈。期待未来继续合作。
✅【重点提示】：“Could you kindly”语气委婉有礼；“in order”表示“正常、无误”。
✅【写作点评】：体现售后服务意识，为长期合作打下基础。
11. 感谢客户并邀请再次合作（Thank You & Future Cooperation）
Dear [Customer's Name],
Thank you for your recent order. It was a pleasure doing business with you.
We truly value your trust and hope to serve you again in the near future. Should you have any new requirements, please don't hesitate to contact us.
亲爱的[客户姓名]：
感谢您最近的订单。与您合作非常愉快。
我们真诚感谢您的信任，期待在不久的将来再次为您服务。如有新需求，请随时联系我们。
✅【重点提示】：“It was a pleasure doing business with you”是经典感谢句式；“don't hesitate to contact us”鼓励再次沟通。
✅【写作点评】：以积极态度结束交易，维护客户关系，促进复购。