导读：外贸沟通中，一封专业得体的英文邮件是赢得客户信任的关键
在国际贸易中，邮件是与客户建立联系、推进订单、解决问题的主要沟通方式。一封结构清晰、语言得体的英文邮件不仅能提升专业形象，还能有效减少误解，加快合作进程。本文精选10个外贸人日常工作中最常使用的英文邮件模板，涵盖从初次询盘到售后跟进的全场景沟通，并提供精准中文翻译与实用点评，帮助你快速掌握外贸邮件写作技巧，提升沟通效率。
1. 回复客户询盘（Reply to Inquiry）
📤Subject: Re: Inquiry about [Product Name]
Dear [Customer's Name],
Thank you for your inquiry regarding our [Product Name]. We appreciate your interest and would be happy to provide you with more information.
Please find attached our product catalog and price list for your reference. If you have any specific requirements or need samples, feel free to let us know. We can arrange shipment promptly.
Looking forward to your reply.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：关于[产品名称]的询盘回复
尊敬的[客户姓名]：
感谢您对我们[产品名称]的询盘。我们非常感谢您的关注，并乐意为您提供更多信息。
随信附上我们的产品目录和价格表供您参考。如果您有具体需求或需要样品，请随时告知，我们将尽快安排寄送。
期待您的回复。
此致
敬礼！
[您的姓名]
[您的职位]
[公司名称]
✍️点评与重点：
• 开头表达感谢，体现礼貌；
• 使用“appreciate your interest”增强亲和力；
• “feel free to let us know”是常用口语化表达，自然且友好；
• 附件说明清晰，便于客户查阅。
2. 发送报价单（Sending Quotation）
📤Subject: Quotation for [Product/Service]
Dear [Customer's Name],
As requested, please find our quotation for [Product/Service] below:
• Product: [Name]
• Quantity: [Number]
• Unit Price: USD [Amount]
• Total Amount: USD [Total]
• Delivery Time: [Time Frame]
• Payment Terms: [e.g., T/T 30% in advance, 70% before shipment]
This quotation is valid for 15 days. Should you have any questions or wish to place an order, please don’t hesitate to contact us.
Best regards,
[Your Name]
[Your Position]
📤主题：关于[产品/服务]的报价单
尊敬的[客户姓名]：
根据您的要求，现提供[产品/服务]的报价如下：
• 产品：[名称]
• 数量：[数量]
• 单价：美元[金额]
• 总价：美元[总额]
• 交货期：[时间]
• 付款方式：[例如：30%预付，70%发货前付清]
本报价有效期为15天。如您有任何疑问或准备下单，请随时与我们联系。
✍️点评与重点：
• 使用项目符号（•）使信息清晰易读；
• 明确标注报价有效期，避免后续争议；
• “don’t hesitate to contact us”是鼓励客户行动的常用表达。
3. 确认订单（Order Confirmation）
📤Subject: Order Confirmation – [Order Number]
Dear [Customer's Name],
Thank you for your order (No. [Order Number]). We are pleased to confirm that we have received your purchase order and will proceed with production immediately.
Key details:
• Product: [Product Name]
• Quantity: [Number]
• Delivery Date: [Date]
• Shipment Method: [e.g., By sea / By air]
We will keep you updated on the production progress and provide tracking information once the goods are shipped.
Thank you for your trust in our company.
Best regards,
[Your Name]
[Your Position]
📤主题：订单确认 – [订单编号]
尊敬的[客户姓名]：
感谢您的订单（编号：[订单编号]）。我们很高兴确认已收到您的采购订单，并将立即安排生产。
主要信息如下：
• 产品：[产品名称]
• 数量：[数量]
• 交货日期：[日期]
• 运输方式：[例如：海运 / 空运]
我们将持续向您汇报生产进度，并在货物发出后提供物流追踪信息。
感谢贵司对我们的信任。
✍️点评与重点：
• 使用“pleased to confirm”表达积极态度；
• “proceed with production”是标准商务表达；
• 承诺后续跟进，增强客户信心。
4. 请求付款（Payment Reminder）
📤Subject: Gentle Reminder: Payment for Order [Order Number]
Dear [Customer's Name],
We hope this email finds you well. This is a gentle reminder that the payment for Order No. [Order Number] (amount: USD [Amount]) is due on [Due Date].
As per our agreement, the remaining balance should be settled before shipment. Please kindly arrange the payment at your earliest convenience.
Once we receive the payment, we will proceed with the shipment immediately.
Thank you for your cooperation.
Best regards,
[Your Name]
[Your Position]
📤主题：温馨提醒：请支付订单[订单编号]款项
尊敬的[客户姓名]：
希望您一切顺利。此邮件是温馨提醒，订单编号[订单编号]（金额：美元[金额]）的付款截止日为[到期日]。
根据我们的协议，尾款应在发货前付清。请您尽快安排付款事宜。
收到款项后，我们将立即安排发货。
感谢您的配合。
✍️点评与重点：
• “gentle reminder”语气委婉，避免显得咄咄逼人；
• “at your earliest convenience”是礼貌催促的常用表达；
• 强调付款后立即发货，激励客户尽快行动。
5. 通知发货（Shipping Notification）
📤Subject: Shipment Arranged – Order [Order Number]
Dear [Customer's Name],
We are pleased to inform you that your order (No. [Order Number]) has been shipped today.
Shipment details:
• Carrier: [e.g., DHL]
• Tracking Number: [Number]
• Estimated Delivery: [Date]
You can track your package using the link: [Tracking Link]
Should you have any questions, please feel free to contact us.
Thank you again for your business.
Best regards,
[Your Name]
[Your Position]
📤主题：已安排发货 – 订单[订单编号]
尊敬的[客户姓名]：
我们很高兴通知您，您的订单（编号：[订单编号]）已于今日发出。
发货详情如下：
• 承运公司：[例如：DHL]
• 运单号码：[号码]
• 预计送达：[日期]
您可通过以下链接追踪包裹：[追踪链接]
如有任何疑问，欢迎随时与我们联系。
再次感谢您的合作。
✍️点评与重点：
• “pleased to inform you”传递积极情绪；
• 提供完整物流信息，提升客户体验；
• 结尾再次感谢，增强客户好感。
6. 请求样品反馈（Request for Sample Feedback）
📤Subject: Feedback Request on Sample of [Product Name]
Dear [Customer's Name],
We hope you have received the sample of [Product Name] we sent on [Date].
We would greatly appreciate it if you could share your feedback on the quality, packaging, and any suggestions for improvement.
Your input is valuable to us and will help us better meet your needs.
Looking forward to hearing from you soon.
Best regards,
[Your Name]
[Your Position]
📤主题：关于[产品名称]样品的反馈请求
尊敬的[客户姓名]：
希望您已收到我们于[日期]寄出的[产品名称]样品。
如能就产品质量、包装及改进建议提供反馈，我们将不胜感激。
您的意见对我们非常重要，有助于我们更好地满足您的需求。
期待您的回复。
✍️点评与重点：
• “greatly appreciate”表达高度尊重；
• 强调客户反馈的价值，提升参与感；
• 语气谦逊，利于建立长期关系。
7. 处理客户投诉（Handling Customer Complaint）
📤Subject: Apology and Solution for [Issue]
Dear [Customer's Name],
We sincerely apologize for the inconvenience caused by [describe the issue, e.g., the damaged goods / delayed delivery].
We have investigated the matter and found that [brief explanation]. To resolve this, we will [solution, e.g., resend the items at no cost / offer a 10% discount on next order].
We value your business and are committed to ensuring your satisfaction. Please let us know if this solution works for you.
Best regards,
[Your Name]
[Your Position]
📤主题：关于[问题]的致歉与解决方案
尊敬的[客户姓名]：
对于[问题，如：货物损坏 / 交货延迟]给您带来的不便，我们深表歉意。
我们已调查此事，原因为[简要说明]。为解决此问题，我们将[解决方案，如：免费补发货物 / 下次订单给予10%折扣]。
我们重视与您的合作，并致力于确保您的满意。请告知我们此方案是否可行。
✍️点评与重点：
• 开头立即道歉，体现责任感；
• 提供调查结果与具体解决方案，增强可信度；
• 主动征求客户意见，体现尊重。
8. 跟进未回复客户（Follow-up Email）
📤Subject: Following Up on Our Previous Email
Dear [Customer's Name],
I hope you are doing well. I’m writing to follow up on my previous email sent on [Date] regarding [topic, e.g., quotation / sample].
Just checking if you have any questions or if we can assist you further. We’d be happy to provide more details or discuss potential cooperation.
Looking forward to your response.
Best regards,
[Your Name]
[Your Position]
📤主题：关于此前邮件的跟进
尊敬的[客户姓名]：
祝您一切顺利！我写此邮件是想跟进我于[日期]发送的关于[主题，如：报价 / 样品]的邮件。
想确认您是否有任何疑问，或我们是否可进一步协助。我们乐意提供更多细节或探讨合作可能。
期待您的回复。
✍️点评与重点：
• “I hope you are doing well”是温和的开场白；
• “just checking”语气轻松，避免压迫感；
• 表达继续合作的意愿，推动对话进展。
9. 感谢客户订单（Thank You for Order）
📤Subject: Thank You for Your Order!
Dear [Customer's Name],
Thank you for placing your order with us. We truly appreciate your trust and support.
Your order is now being processed, and we will keep you informed of each step. We are committed to delivering high-quality products and excellent service.
If you have any special requests, please let us know.
Warm regards,
[Your Name]
[Your Position]
📤主题：感谢您的订单！
尊敬的[客户姓名]：
感谢您向我们下单。我们衷心感谢您的信任与支持。
您的订单正在处理中，我们将及时向您通报每一步进展。我们致力于提供高质量的产品与优质的服务。
如有特殊要求，请随时告知。
✍️点评与重点：
• 使用“truly appreciate”增强情感表达；
• 强调服务承诺，提升客户信心；
• “warm regards”比“best regards”更显亲切。
10. 节日问候邮件（Seasonal Greeting）
📤Subject: Wishing You a Happy [Holiday]!
Dear [Customer's Name],
As [Holiday, e.g., Christmas] approaches, we would like to extend our warmest wishes to you and your team.
Thank you for your continued support and partnership throughout the year. We look forward to strengthening our relationship in the coming year.
Wishing you joy, success, and prosperity!
Best regards,
[Your Name]
[Your Position]
📤主题：祝您[节日]快乐！
尊敬的[客户姓名]：
随着[节日，如：圣诞节]的临近，我们向您及您的团队致以最诚挚的祝福。
感谢您一年来的持续支持与合作。我们期待在新的一年进一步深化合作关系。
祝您幸福、成功、兴旺！
✍️点评与重点：
• 节日问候有助于维系客户关系；
• “continued support and partnership”强调长期合作；
• 祝福语简洁有力，传递积极情绪。
结语：掌握模板，灵活运用，提升外贸沟通专业度
以上10个英文邮件模板覆盖了外贸业务中的核心沟通场景。建议收藏并根据实际情况调整内容。记住：专业、礼貌、及时是赢得客户信任的三大要素。通过不断练习与优化邮件表达，你将能在国际舞台上更加自信地展示自己与企业的专业形象。