导读：在国际商务沟通中，一封专业、清晰且礼貌的英文报价邮件不仅能展示你的专业形象，还能显著提升客户转化率。本文精心整理了8个实用英文报价邮件模板，涵盖初次报价、价格调整、批量优惠、限时优惠等多种场景，并附上精准中文翻译、写作要点点评与关键词划重点，帮助你在实际工作中快速套用，提升沟通效率与成交机会。
1. 初次报价邮件模板（Initial Quotation Email）
📤Subject: Quotation for [Product/Service Name] – [Your Company Name]
Dear [Client's Name],
Thank you for your inquiry regarding our [product/service]. We appreciate the opportunity to provide you with a detailed quotation.
Please find attached our official quotation document, which includes product specifications, pricing, delivery terms, and validity period. Should you have any questions or require further information, feel free to contact us.
We look forward to the possibility of working with you.
Best regards,
[Your Full Name]
[Your Position]
[Your Company Name]
[Phone Number]
📤主题：关于[产品/服务名称]的报价 – [公司名称]
尊敬的[客户姓名]：
感谢您对我们[产品/服务]的咨询。我们很荣幸能为您提供详细报价。
随信附上正式报价单，包含产品规格、价格、交货条款及有效期。如您有任何疑问或需要更多信息，欢迎随时联系我们。
期待有机会与您合作。
此致
[您的全名]
[职位]
[公司名称]
[电话号码]
✅点评与重点：
• 使用“Thank you for your inquiry”开头，礼貌专业。
• “Please find attached”是正式邮件中常用的附件提示语。
• 结尾表达合作意愿，增强亲和力。
✅关键词划重点：inquiry（咨询）、quotation（报价）、delivery terms（交货条款）
2. 带折扣的报价邮件（Quotation with Discount）
📤Subject: Special Discount Offer – Quotation for [Product/Service]
Dear [Client's Name],
Thank you for your interest in our [product/service]. As a valued potential client, we are pleased to offer you a special discount of 10% on your first order.
Attached is the revised quotation reflecting the discounted pricing. The offer is valid for 14 days from today. We believe this is a great opportunity to begin a long-term partnership.
Should you wish to proceed, please let us know at your earliest convenience.
Warm regards,
[Your Name]
[Your Position]
📤主题：特别折扣优惠 – [产品/服务]报价
尊敬的[客户姓名]：
感谢您对我们[产品/服务]的关注。作为重要潜在客户，我们很高兴为您提供首次订单9折优惠。
随附更新后的报价单，已包含折扣价格。本优惠自今日起14天内有效。我们相信这是建立长期合作的良好契机。
如您有意推进，请尽快告知。
此致问候
[您的姓名]
[职位]
✅点评与重点：
• “valued potential client”体现对客户的重视。
• 明确折扣比例和有效期，增强紧迫感。
• 使用“proceed”表示“推进合作”，正式且自然。
✅关键词划重点：special discount（特别折扣）、valid for（有效期为）、long-term partnership（长期合作）
3. 批量采购优惠报价（Volume Pricing Quotation）
📤Subject: Volume Pricing Quotation for [Product Name]
Dear [Client's Name],
Thank you for your request. Based on your interest in purchasing in larger quantities, we are pleased to provide a tiered pricing structure as follows:
- 100–499 units: $15 per unit
- 500–999 units: $13 per unit
- 1,000+ units: $11 per unit
Delivery lead time is approximately 2 weeks. The quotation is valid for 21 days. A detailed quote is attached for your review.
We hope this pricing meets your expectations and look forward to your feedback.
Best wishes,
[Your Name]
[Company Name]
📤主题：[产品名称]批量采购报价
尊敬的[客户姓名]：
感谢您的询价。鉴于您对大批量采购的兴趣，我们提供以下阶梯式定价：
- 100–499件：每件15美元
- 500–999件：每件13美元
- 1,000件以上：每件11美元
交货周期约为2周。报价有效期21天。详细报价单已附上，供您审阅。
希望此价格符合您的预期，期待您的回复。
顺致问候
[您的姓名]
[公司名称]
✅点评与重点：
• “tiered pricing structure”是“阶梯定价”的标准表达。
• 用项目符号清晰列出价格层级，提升可读性。
• “lead time”指“交货周期”，商务高频词。
✅关键词划重点：volume pricing（批量定价）、tiered pricing（阶梯定价）、lead time（交货周期）
4. 价格调整后的报价邮件（Revised Quotation Due to Price Change）
📤Subject: Updated Quotation – Price Adjustment for [Product Name]
Dear [Client's Name],
We hope this message finds you well. Due to recent increases in raw material costs, we regret to inform you that we have had to revise the pricing for [Product Name].
Please find the updated quotation attached. The new prices will be effective from [Date]. We understand this may impact your planning and appreciate your understanding.
If you would like to lock in the current price, we recommend placing your order before [Date].
Sincerely,
[Your Name]
[Position]
📤主题：更新报价 – [产品名称]价格调整
尊敬的[客户姓名]：
希望您一切顺利。由于近期原材料成本上涨，我们遗憾地通知您，[产品名称]的价格将进行调整。
随附更新后的报价单。新价格将于[日期]起生效。我们理解这可能影响您的计划，感谢您的理解。
如您希望锁定当前价格，建议在[日期]前下单。
此致敬意
[您的姓名]
[职位]
✅点评与重点：
• 使用“we regret to inform you”表达歉意，体现同理心。
• 说明调价原因，增强客户接受度。
• 提供“锁定价格”建议，促进快速决策。
✅关键词划重点：price adjustment（价格调整）、raw material costs（原材料成本）、effective from（自…起生效）
5. 限时优惠报价邮件（Time-Limited Offer Quotation）
📤Subject: Limited-Time Offer: Special Pricing on [Product/Service] – Expires [Date]
Dear [Client's Name],
We’re excited to offer you a limited-time discount on [Product/Service] as a token of our appreciation for your continued interest.
For orders confirmed before [Date], you will receive a 15% discount off the standard price. This offer is exclusive and not available to all clients.
Don’t miss this opportunity! Please find the special quotation attached.
Best regards,
[Your Name]
[Company]
📤主题：限时优惠：[产品/服务]特别定价 – 截止[日期]
尊敬的[客户姓名]：
为感谢您持续的关注，我们特为您提供[产品/服务]的限时折扣优惠。
凡在[日期]前确认订单，可享标准价15%的优惠。此优惠专属，非公开提供。
切勿错过！随附特别报价单。
此致
[您的姓名]
[公司]
✅点评与重点：
• “limited-time offer”强调时间紧迫性。
• “exclusive”提升客户被重视感。
• 使用感叹句增强号召力。
✅关键词划重点：limited-time offer（限时优惠）、exclusive（专属的）、expires（截止）
6. 报价后跟进邮件（Follow-Up After Quotation）
📤Subject: Follow-Up on Quotation for [Product/Service]
Dear [Client's Name],
I hope you’re doing well. I’m writing to follow up on the quotation we sent on [Date] for [Product/Service].
Have you had a chance to review it? We’d be happy to answer any questions or provide samples if needed.
Your feedback would be greatly appreciated. We’re confident our solution can meet your needs.
Looking forward to hearing from you.
Best regards,
[Your Name]
[Position]
📤主题：关于[产品/服务]报价的跟进
尊敬的[客户姓名]：
希望您一切顺利。此邮件是关于我们于[日期]发送的[产品/服务]报价单的跟进。
您是否已审阅？我们很乐意解答任何问题，或提供样品（如需）。
非常期待您的反馈。我们相信我们的方案能满足您的需求。
期待您的回复。
此致
[您的姓名]
[职位]
✅点评与重点：
• “follow up”是商务跟进的标准表达。
• 使用问句引导客户回应，促进互动。
• 表达信心但不过度推销，保持专业。
✅关键词划重点：follow-up（跟进）、review（审阅）、feedback（反馈）
7. 定制化服务报价邮件（Custom Solution Quotation）
📤Subject: Customized Quotation for [Client’s Project Name]
Dear [Client's Name],
Thank you for sharing the details of your project. Based on your specific requirements, we have prepared a customized solution and quotation.
The proposal includes tailored features, implementation timeline, and support services. We believe this solution aligns closely with your goals.
Please find the quotation attached. We’d be happy to schedule a call to walk you through the details.
Best regards,
[Your Name]
[Company]
📤主题：为[客户项目名称]定制的报价
尊敬的[客户姓名]：
感谢您分享项目详情。根据您的具体需求，我们已制定个性化解决方案及报价。
方案包含定制功能、实施时间表及支持服务。我们相信此方案能高度契合您的目标。
随附报价单。我们可安排电话会议，为您详细讲解。
此致
[您的姓名]
[公司]
✅点评与重点：
• “customized solution”突出个性化服务优势。
• 使用“aligns with your goals”体现客户导向。
• 主动提出电话讲解，增强服务感。
✅关键词划重点：customized（定制的）、tailored（量身定制的）、implementation timeline（实施时间表）
8. 多方案报价邮件（Multiple Options Quotation）
📤Subject: Quotation with Three Service Packages – [Service Name]
Dear [Client's Name],
Thank you for your inquiry. We are pleased to present three service packages tailored to different needs and budgets:
Basic Package: $500 – Core features only
Standard Package: $800 – Includes support and training
Premium Package: $1,200 – Full features + 24/7 support
Detailed specifications are included in the attached document. We recommend the Standard Package for most clients, but we’re happy to discuss the best fit for you.
Looking forward to your decision.
Best regards,
[Your Name]
[Position]
📤主题：三种服务套餐报价 – [服务名称]
尊敬的[客户姓名]：
感谢您的咨询。我们提供三种适配不同需求与预算的服务套餐：
基础版：500美元 – 仅含核心功能
标准版：800美元 – 含支持与培训
高级版：1,200美元 – 全功能 + 24/7支持
详细规格见附件。我们推荐大多数客户选择标准版，但也乐意为您推荐最适合的方案。
期待您的决定。
此致
[您的姓名]
[职位]
✅点评与重点：
• 提供多个选项，增强客户选择感。
• 明确推荐“Standard Package”，引导决策。
• 使用“best fit”表达个性化匹配。
✅关键词划重点：service packages（服务套餐）、tailored to（适配）、24/7 support（全天候支持）
总结与写作建议
一封高效的英文报价邮件应具备：清晰结构、礼貌语气、关键信息突出、行动号召明确。建议在写作时：
- 使用正式但不过于生硬的语气
- 关键数据（价格、有效期）用加粗或项目符号列出
- 每次报价后主动跟进，提升转化率
- 根据客户类型选择模板，灵活调整
掌握这些模板与表达，不仅能提升专业形象，还能在国际商务沟通中赢得更多机会。