在国际商务沟通中，价格谈判是促成订单的关键环节。一封得体、专业且具备说服力的英文议价邮件，不仅能展现你的沟通能力，还能有效降低采购成本或提升成交概率。本文精选7个实用英文还价与议价邮件模板，涵盖初次询价还价、批量采购折扣请求、竞争对手价格对比、长期合作优惠申请等常见场景，并附上精准中文翻译与重点点评，帮助你在实际工作中灵活运用，轻松提升谈判筹码。
模板一：初次询价后温和还价
Dear [Supplier's Name],
Thank you for providing the quotation for [Product/Service]. We appreciate your prompt response and the details you've shared.
After reviewing the pricing, we would like to kindly request a more competitive offer, as the current rate is slightly above our budget expectations. If possible, could you consider offering a discount or adjusting the price to better align with market standards?
We are eager to move forward and hope we can reach a mutually beneficial agreement.
Best regards,
[Your Name]
中文翻译：
尊敬的[供应商姓名]：
感谢您提供[产品/服务]的报价。我们非常感谢您的及时回复以及提供的详细信息。
在审阅报价后，我们希望您能提供更具竞争力的报价，因为目前的价格略高于我们的预算预期。如有可能，您是否可以考虑给予折扣，或调整价格以更符合市场标准？
我们期待推进合作，希望双方能达成互利协议。
此致问候，
[你的名字]
点评与重点：
✅ 语气礼貌，使用“kindly request”和“could you consider”体现尊重；
✅ 强调“mutually beneficial”（互利）增强合作意愿；
✅ 适合初次接触时的温和还价，避免强硬措辞。
模板二：批量采购请求折扣
Dear [Supplier's Name],
We are currently preparing a large order for [Product Name] and anticipate purchasing approximately [Quantity] units per month.
Given the scale of our planned purchase, we would like to inquire whether you could offer a volume discount. A reduced unit price would greatly support our long-term planning and strengthen our partnership.
Please let us know your best possible rate based on this volume commitment.
Looking forward to your favorable reply.
Sincerely,
[Your Name]
中文翻译：
尊敬的[供应商姓名]：
我们目前正在准备一笔[产品名称]的大额订单，预计每月采购约[数量]件。
鉴于采购规模较大，我们想咨询贵方是否可提供批量折扣。单价的降低将极大支持我们的长期规划，并有助于加强双方合作关系。
请告知基于此采购量您能提供的最优报价。
期待您的积极回复。
此致，
[你的名字]
点评与重点：
✅ 使用“anticipate purchasing”表明未来持续需求，增加议价底气；
✅ “volume discount”和“long-term planning”突出合作潜力；
✅ 适用于有明确采购计划的买家，强调“commitment”提升可信度。
模板三：基于竞争对手报价的议价
Dear [Supplier's Name],
Thank you for your quotation dated [Date]. We have also received offers from other suppliers for similar products.
While we prefer to work with your company due to [reason: quality, reliability, service, etc.], the current pricing is not as competitive. One supplier has offered a price of [Price] per unit, which is significantly lower.
Would you be able to match or come closer to this rate? We believe maintaining our partnership is valuable and hope you can accommodate this request.
Best regards,
[Your Name]
中文翻译：
主题：基于市场对比的报价修订请求
尊敬的[供应商姓名]：
感谢您于[日期]提供的报价。我们也收到了其他供应商关于类似产品的报价。
尽管我们更倾向于与贵公司合作（原因：质量、可靠性、服务等），但当前价格缺乏竞争力。其中一家供应商的报价为每件[价格]，明显更低。
您是否可以匹配或接近此价格？我们认为维持合作关系具有价值，希望贵方能考虑此请求。
此致问候，
[你的名字]
点评与重点：
✅ 提及竞争对手但不具名，避免冲突；
✅ 强调“prefer to work with you”表达合作偏好，提升对方让步意愿；
✅ 使用“match or come closer”留有余地，避免强硬要求。
模板四：长期合作优惠申请
Dear [Supplier's Name],
We have been a consistent customer of your company for over [Number] years, and we value the strong relationship we've built.
As we plan to continue and even expand our orders in the coming months, we would like to request a more favorable pricing structure as a gesture of our long-term partnership.
Could you please review our account history and consider offering a loyalty discount or special rate for future purchases?
Thank you for your continued support.
Warm regards,
[Your Name]
中文翻译：
尊敬的[供应商姓名]：
我们已连续[数字]年与贵公司合作，非常珍视我们建立的良好关系。
鉴于我们计划在未来几个月继续甚至扩大订单，我们希望贵方能提供更优惠的价格结构，作为长期合作的体现。
请您审核我们的采购记录，并考虑为未来采购提供忠诚客户折扣或特别优惠价？
感谢您一直以来的支持。
此致问候，
[你的名字]
点评与重点：
✅ 强调“consistent customer”和“long-term partnership”建立情感与信任；
✅ 使用“gesture”暗示非强制性，更易被接受；
✅ 适合老客户维护关系时使用，增强议价正当性。
模板五：付款方式优化换取折扣
Dear [Supplier's Name],
We would like to discuss the possibility of receiving a discount in exchange for early payment.
If we commit to paying within 7 days of invoice receipt, rather than the standard 30-day term, would you be willing to offer a 3%–5% discount?
This arrangement would improve cash flow for both parties and demonstrate our commitment to a smooth transaction.
Please let us know if this is feasible from your side.
Best regards,
[Your Name]
中文翻译：
主题：申请提前付款折扣
尊敬的[供应商姓名]：
我们希望探讨提前付款换取折扣的可能性。
如果我们承诺在收到发票后7天内付款，而非标准的30天账期，贵方是否愿意提供3%–5%的折扣？
这一安排将改善双方现金流，并体现我们对顺畅交易的承诺。
请告知贵方是否可行。
此致问候，
[你的名字]
点评与重点：
✅ 提出“early payment”作为交换条件，体现双赢思维；
✅ 明确折扣范围（3%–5%），增强谈判具体性；
✅ 适用于现金流充裕的买家，提升议价筹码。
模板六：样品测试后议价
Dear [Supplier's Name],
Thank you for sending the samples of [Product Name]. We have completed our evaluation and are satisfied with the quality.
However, we find the current pricing to be on the higher side for large-scale adoption. Given the positive feedback from our team, we are ready to proceed with a trial order.
Could you offer a special introductory price or a limited-time discount to support our initial launch?
We look forward to building a successful partnership.
Sincerely,
[Your Name]
中文翻译：
主题：样品测试后的价格谈判
尊敬的[供应商姓名]：
感谢您寄送[产品名称]的样品。我们已完成评估，对质量表示满意。
然而，我们认为当前价格在大规模采用时偏高。鉴于团队反馈积极，我们已准备下试订单。
贵方是否可提供特别 introductory 价格或限时折扣，以支持我们初期上市？
我们期待建立成功的合作关系。
此致，
[你的名字]
点评与重点：
✅ 先肯定质量，再提出价格异议，逻辑清晰；
✅ 使用“introductory price”和“limited-time discount”引导短期优惠；
✅ 适用于新供应商合作初期，降低试单成本。
模板七：多产品打包采购议价
Dear [Supplier's Name],
We are planning to purchase several of your products, including [Product A], [Product B], and [Product C].
Instead of placing separate orders, we would like to propose a bundled purchase. If we commit to buying these items together on a regular basis, could you offer a consolidated discount or a special package rate?
This approach would simplify logistics and increase order volume on our end.
We hope you can provide a favorable quote based on this combined request.
Best regards,
[Your Name]
中文翻译：
主题：打包采购以获取更优价格的提议
尊敬的[供应商姓名]：
我们计划采购贵方多款产品，包括[产品A]、[产品B]和[产品C]。
我们希望将这些产品打包采购，而非分别下单。如果我们承诺定期联合采购，贵方是否可提供整体折扣或特别套餐价？
此举将简化物流流程，并增加我方采购总量。
希望贵方能基于此整合需求提供优惠报价。
此致问候，
[你的名字]
点评与重点：
✅ “bundle purchase”和“consolidated discount”是关键术语；
✅ 强调“simplify logistics”和“increase volume”展示合作价值；
✅ 适用于多品类采购场景，提升议价空间。
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