导读：为什么一封专业的英文报价邮件如此重要？
在国际商务沟通中，一封清晰、礼貌且结构完整的英文报价邮件不仅能展示你的专业素养，还能显著提高客户回复率。许多客户在收到模糊或不规范的邮件后会选择忽略，而一个结构合理、语言得体的报价邮件则能迅速建立信任，推动合作进程。
本文精心整理了9个实用英文报价邮件模板，涵盖初次报价、价格调整、批量优惠、限时优惠等多种场景，每一封都附有中文翻译、重点解析和学习要点，帮助你在实际工作中灵活运用，提升沟通效率与成交率。
模板1：标准初次报价邮件
📤Subject: Quotation for [Product/Service Name] - [Your Company Name]
Dear [Client's Name],
Thank you for your inquiry regarding [product/service]. We appreciate your interest and are pleased to provide you with the following quotation:
- Product/Service: [Name]
- Quantity: [Number]
- Unit Price: $[Amount]
- Total Price: $[Total]
- Delivery Time: [Timeframe]
- Payment Terms: [e.g., 50% in advance, 50% upon delivery]
Should you have any questions or require further details, please feel free to contact us. We look forward to the opportunity to work with you.
Best regards,
[Your Full Name]
[Your Position]
[Company Name]
[Phone Number]
[Email Address]
📤主题：关于[产品/服务名称]的报价 — [公司名称]
尊敬的[客户姓名]：
感谢您对[产品/服务]的咨询。我们非常感谢您的关注，并很高兴为您提供以下报价：
- 产品/服务：[名称]
- 数量：[数量]
- 单价：$[金额]
- 总价：$[总额]
- 交货时间：[时间]
- 付款条件：[如：预付50%，交货后付50%]
如您有任何疑问或需要进一步信息，请随时与我们联系。我们期待与您合作。
此致
敬礼！
[您的全名]
[职位]
[公司名称]
[电话号码]
[电子邮箱]
点评与重点：
✅ 使用“Thank you for your inquiry”开头，礼貌且专业。
✅ 报价信息分条列出，清晰易读。
✅ 包含关键商务要素：价格、数量、交货时间、付款方式。
✅ 结尾表达合作意愿，增强亲和力。
模板2：针对询盘的快速响应报价
📤Subject: Immediate Quotation for Your Request
Dear [Client's Name],
We received your request today and are happy to provide a prompt quotation for [product/service]:
• Item: [Product Name]
• Price: $[Amount] per unit
• Minimum Order Quantity (MOQ): [Number]
• Estimated Delivery: Within [Number] business days after confirmation
• Validity of Quotation: 14 days
This offer is subject to availability. Please let us know if you would like to proceed or need additional information.
Sincerely,
[Your Name]
[Job Title]
📤主题：关于您请求的即时报价
尊敬的[客户姓名]：
我们今天收到了您的请求，很高兴立即为您提供[产品/服务]的报价：
• 项目：[产品名称]
• 价格：每单位$[金额]
• 最小起订量（MOQ）：[数量]
• 预计交货时间：确认后[数字]个工作日内
• 报价有效期：14天
此报价以库存为准。如您希望继续推进或需要更多信息，请告知我们。
此致
[您的姓名]
[职位]
点评与重点：
✅ “Immediate”强调响应速度，吸引客户注意。
✅ 明确标注报价有效期，制造紧迫感。
✅ 使用“subject to availability”规避库存风险。
✅ 适合用于竞争激烈的市场环境。
模板3：批量采购优惠报价
📤Subject: Special Discount for Bulk Order - [Product Name]
Dear [Client's Name],
Thank you for your interest in our [product]. We are pleased to offer you a special discount based on your requested quantity:
- Order Quantity: [e.g., 500 units or more]
- Regular Price: $[X] per unit
- Discounted Price: $[Y] per unit (Save [Z]%!)
- Total Savings: $[Amount]
- Delivery: Within [Number] weeks
This discounted rate applies only to orders placed before [Date]. We hope this offer supports your business goals and look forward to your confirmation.
Warm regards,
[Your Name]
[Company Name]
📤主题：批量订购特惠 — [产品名称]
尊敬的[客户姓名]：
感谢您对我们[产品]的关注。根据您的订购数量，我们很高兴为您提供特别折扣：
- 订购数量：[如500件及以上]
- 原价：每件$[X]
- 折扣价：每件$[Y]（节省[Z]%！）
- 总共节省：$[金额]
- 交货时间：[数字]周内
此优惠价仅适用于[日期]前下的订单。希望此报价能助力您的业务发展，期待您的确认。
此致
[您的姓名]
[公司名称]
点评与重点：
✅ 使用“Special Discount”和“Save [Z]%”突出优惠力度。
✅ 明确标注截止日期，促进快速决策。
✅ 强调“批量”和“节省”，满足客户成本控制心理。
✅ 适合用于推动大单成交。
模板4：价格调整通知报价
📤Subject: Updated Quotation Due to Market Changes
Dear [Client's Name],
We hope this message finds you well. Due to recent fluctuations in raw material costs and logistics expenses, we regret to inform you that there will be a slight adjustment to our pricing effective [Date].
Here is the updated quotation for [Product/Service]:
- Previous Price: $[Old Amount]
- New Price: $[New Amount]
- Effective Date: [Date]
- Reason: Increase in production and shipping costs
We value our partnership and have worked hard to minimize the impact. Please let us know if you would like to place an order under the current rate before the change takes effect.
Best regards,
[Your Name]
[Position]
📤主题：因市场变动更新报价
尊敬的[客户姓名]：
您好！由于近期原材料成本和物流费用波动，我们遗憾地通知您，自[日期]起价格将略有调整。
以下是[产品/服务]的更新报价：
- 原价：$[旧金额]
- 新价：$[新金额]
- 生效日期：[日期]
- 调整原因：生产与运输成本上升
我们重视合作关系，并已尽力将影响降至最低。如您希望在调价前以当前价格下单，请及时告知。
此致
[您的姓名]
[职位]
点评与重点：
✅ 使用“regret to inform”表达歉意，体现同理心。
✅ 明确说明涨价原因，增强客户理解与接受度。
✅ 提供“调价前下单”选项，引导客户提前决策。
✅ 语气诚恳，维护长期关系。
模板5：样品后跟进报价
📤Subject: Formal Quotation Following Sample Approval
Dear [Client's Name],
Thank you for confirming the approval of the sample we sent on [Date]. We are excited to move forward and hereby provide our formal quotation for mass production:
- Product: [Product Name]
- Unit Price: $[Amount]
- MOQ: [Number] units
- Production Lead Time: [Number] weeks
- Packaging: As per approved sample
We are ready to begin production upon your confirmation. Please let us know if any modifications are needed.
Kind regards,
[Your Name]
[Company]
📤主题：样品确认后的正式报价
尊敬的[客户姓名]：
感谢您确认于[日期]收到的样品已通过审核。我们很高兴推进合作，现提供量产正式报价：
- 产品：[产品名称]
- 单价：$[金额]
- 最小起订量：[数量]件
- 生产周期：[数字]周
- 包装：按已确认样品标准
收到确认后，我们即可启动生产。如有修改需求，请告知。
此致
[您的姓名]
[公司]
点评与重点：
✅ “Following Sample Approval”明确邮件背景。
✅ 强调“ready to begin”，展现高效执行力。
✅ 提及“packaging as per sample”，增强一致性信任。
✅ 适合用于转化已通过样品测试的客户。
模板6：限时优惠报价
📤Subject: Limited-Time Offer: Special Price Until [Date]
Dear [Client's Name],
We’re excited to offer you a limited-time discount on [Product/Service]! This special rate is available only until [Date]:
- Product: [Name]
- Regular Price: $[X]
- Special Price: $[Y]
- Savings: $[Amount] per unit
- Offer Valid Until: [Date]
This is a great opportunity to stock up or start your project at a lower cost. Don’t miss out—reply today to secure your order!
Best wishes,
[Your Name]
[Title]
📤主题：限时优惠：特惠价截止至[日期]
尊敬的[客户姓名]：
我们很高兴为您提供[产品/服务]的限时折扣！此特惠仅限[日期]前有效：
- 产品：[名称]
- 原价：$[X]
- 特惠价：$[Y]
- 每件节省：$[金额]
- 优惠截止日期：[日期]
这是降低成本备货或启动项目的好机会。别错过——今天回复即可锁定订单！
此致
[您的姓名]
[职位]
点评与重点：
✅ “Limited-Time Offer”制造稀缺感。
✅ 使用“Don’t miss out”激发行动欲。
✅ 强调“reply today”明确行动指令。
✅ 适合用于清库存或季度末冲量。
模板7：替代方案报价（原产品缺货）
📤Subject: Alternative Product Quotation - [Original Product Unavailable]
Dear [Client's Name],
We appreciate your inquiry for [Original Product]. Unfortunately, this item is currently out of stock. However, we would like to recommend a high-quality alternative that meets similar specifications:
- Recommended Product: [Name]
- Price: $[Amount]
- Key Features: [List 2-3 features]
- Availability: In stock, ready to ship
- Delivery: Within [Number] days
Many of our clients have successfully used this alternative with excellent results. We’d be happy to send a sample upon request.
Looking forward to your feedback.
Sincerely,
[Your Name]
[Company]
📤主题：替代产品报价 — [原产品缺货]
尊敬的[客户姓名]：
感谢您对[原产品]的咨询。很遗憾，该产品目前缺货。但我们推荐一款性能相近的高品质替代产品：
- 推荐产品：[名称]
- 价格：$[金额]
- 主要特点：[列出2-3个特点]
- 库存情况：有货，可立即发货
- 交货时间：[数字]天内
许多客户已成功使用此替代品并反馈良好。如需样品，我们可安排寄送。
期待您的回复。
此致
[您的姓名]
[公司]
点评与重点：
✅ 用“Unfortunately”表达遗憾，体现责任感。
✅ 强调“high-quality alternative”降低客户疑虑。
✅ 提供“send a sample”增加信任与转化机会。
✅ 保持专业，避免因缺货导致客户流失。
模板8：项目类服务报价
📤Subject: Proposal and Quotation for [Service Name] Project
Dear [Client's Name],
Thank you for allowing us to submit a proposal for your [Project Name]. Based on our discussion, we are pleased to provide the following quotation:
- Scope of Work: [Brief description]
- Timeline: [Start Date] to [End Date]
- Total Cost: $[Amount]
- Payment Schedule:
• 30% upon signing
• 40% at midpoint
• 30% upon completion
- Deliverables: [List key outputs]
We believe this solution aligns well with your objectives. Please let us know if you have any questions or would like to schedule a follow-up call.
Best regards,
[Your Name]
[Position]
📤主题：关于[服务名称]项目的提案与报价
尊敬的[客户姓名]：
感谢您允许我们提交[项目名称]的方案。根据沟通内容，现提供如下报价：
- 工作范围：[简要描述]
- 项目周期：[开始日期]至[结束日期]
- 总费用：$[金额]
- 付款安排：
• 签约后支付30%
• 项目中期支付40%
• 完成后支付30%
- 交付成果：[列出关键产出]
我们相信此方案能很好满足您的目标。如有疑问或需安排后续沟通，请告知。
此致
[您的姓名]
[职位]
点评与重点：
✅ 适用于设计、咨询、开发等服务类项目。
✅ 明确“Scope of Work”和“Deliverables”，避免后期争议。
✅ 分阶段付款安排合理，保障双方权益。
✅ “follow-up call”体现主动服务意识。
模板9：重新报价（基于客户反馈）
📤Subject: Revised Quotation Based on Your Feedback
Dear [Client's Name],
Thank you for your valuable feedback on our initial quotation. After reviewing your requirements, we have adjusted our offer to better meet your needs:
- Updated Quantity: [New Number]
- Revised Unit Price: $[New Amount] (reduced from $[Old Amount])
- Total Cost: $[New Total]
- Flexibility: We can adjust packaging or delivery schedule upon request
We hope this revised proposal is more aligned with your expectations. We remain committed to providing high-quality products and excellent service.
Looking forward to your confirmation.
Warm regards,
[Your Name]
[Company]
📤主题：根据您的反馈更新的报价
尊敬的[客户姓名]：
感谢您对我们初次报价的宝贵反馈。经评估您的需求，我们已调整报价以更好满足您：
- 更新数量：[新数量]
- 调整后单价：$[新金额]（原为$[旧金额]）
- 总费用：$[新总额]
- 灵活性：可根据要求调整包装或交货时间
希望此次修改更符合您的预期。我们始终致力于提供高品质产品与优质服务。
期待您的确认。
此致
[您的姓名]
[公司]
点评与重点：
✅ “Revised”和“Based on Your Feedback”体现客户导向。
✅ 明确标注价格下调，增强吸引力。
✅ 强调“flexibility”，提升客户掌控感。
✅ 展现合作诚意，提高成交概率。