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广告 Advertisement

作者:adreep 来源:互联网 时间:2012-06-12

Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.

广告正以它们的方式进入到人们的生活中。人们在日常生活中与广告有关因为他们是消费者。广告商通常是制造商,零售商和批发商。他们的商品需要通过广告以引起消费者的关注。因而机会每种产品都以某种方式被广告。在很大程度上来说,好的广告带来成功,而差的广告意味着失败。

There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.

有很多方式可以打广告,广告的形式各不相同。报纸可以承载广告。有些产品在电视或者广播中宣传,这样能引起大众的注意。广告牌也可以承载广告。现在广告是一个大产业,并设立了很多机构提供各种形式的广告。

However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。

然而,广告并非总是真实的。一种产品通常是被歪曲呈现的。广告商夸大了他想销售的商品的好处。这样一来,他就扭曲了事实。消费者就成为了这类广告的受害者。数百万人们买了广告商品又对它们不满意。