在国际商务交流中，展会是拓展客户、建立合作关系的重要渠道。如何通过专业、得体的英文邮件邀请客户参展，并在展后有效跟进，是提升转化率的关键。本文为您整理了8个实用英文邮件模板，涵盖展会邀请、展前提醒、展后感谢与持续跟进等环节，每封邮件均附带中文翻译、要点解析与学习建议，助您提升商务沟通能力，赢得客户信任。
1. 展会邀请邮件（Initial Invitation）
Subject: You're Invited: Meet Us at [Exhibition Name] 2024!
Dear [Client's Name],
We’re excited to invite you to visit our booth at the upcoming [Exhibition Name], taking place from [Dates] at [Venue]. As a valued partner, we’d love to showcase our latest innovations in [Product/Service Category] and discuss how we can further support your business goals.
Booth Number: [Your Booth #]
Event Website: [Link]
Please let us know if you plan to attend—we’d be delighted to schedule a meeting at your convenience.
Best regards,
[Your Full Name]
[Your Position]
[Company Name]
中文翻译：
主题：诚邀您参加：2024年[展览名称]！
尊敬的[客户姓名]，
诚邀您莅临即将于[日期]在[地点]举办的[展会名称]参观我们的展位。作为我们重要的合作伙伴，我们期待向您展示在[产品/服务类别]领域的最新成果，并探讨如何更好地支持您的业务发展。
展位号：[展位号]
展会官网：[链接]
如您计划出席，请告知我们，我们将很乐意为您安排会面时间。
顺致敬意，
[您的全名]
[您的职位]
【公司名称】
要点解析：
• 使用“valued partner”增强客户归属感
• 明确时间、地点、展位号等关键信息
• 主动提出预约会面，提升互动意愿
2. 展前提醒邮件（Pre-Show Reminder）
Subject: Looking Forward to Seeing You at [Exhibition Name]!
Dear [Client's Name],
This is a quick reminder that we’ll be exhibiting at [Exhibition Name] next week. We’re preparing an exclusive demo of our new [Product Name] and would be honored to give you a personalized walkthrough.
Could we reserve 20 minutes during the event? Please suggest a time that works for you.
Looking forward to reconnecting in person!
Warm regards,
[Your Name]
中文翻译：
主题：期待在[展览名称]与您相见！
亲爱的[客户姓名]，
提醒您我们将在下周参加[展会名称]。我们已准备好新[产品名称]的专属演示，诚挚邀请您亲临体验并安排个性化讲解。
能否预留20分钟会面时间？欢迎告知您方便的时间。
致以温暖的问候，
[您的姓名]
要点解析：
• 强调“exclusive demo”提升吸引力
• 提出具体时间请求，便于客户安排
• 语气热情但不过度推销
3. 展会取消通知邮件（Exhibition Cancellation Notice）
Subject: Update: [Exhibition Name] Cancellation and Our Next Steps
Dear [Client's Name],
We regret to inform you that [Exhibition Name] has been officially canceled due to unforeseen circumstances. While we’re disappointed we can’t meet in person, we’d still love to connect virtually.
Would you be open to a 30-minute online meeting next week to discuss our latest developments? We’ll share product videos and answer any questions you may have.
Sincerely,
[Your Name]
中文翻译：
主题：更新：[展会名称]取消及后续安排
尊敬的[客户姓名]，
由于不可预见的原因，[展会名称]已正式取消。虽然无法线下见面令人遗憾，但我们仍希望安排线上交流。
您是否愿意在下周安排30分钟的线上会议？我们将分享产品视频并解答您的问题。
此致
[您的姓名]
要点解析：
• 使用“regret to inform”表达正式歉意
• 提供替代方案，展现主动性
• 保持专业与积极态度
4. 展后感谢邮件（Post-Show Thank You）
Subject: Great Meeting You at [Exhibition Name]!
Dear [Client's Name],
Thank you for stopping by our booth at [Exhibition Name] yesterday. It was a pleasure discussing [Specific Topic] with you and learning more about your upcoming projects.
As promised, I’m attaching the product brochure and case study we discussed. Please feel free to reach out if you have any questions.
Looking forward to our next conversation.
Best,
[Your Name]
中文翻译：
主题：很高兴在[展会名称]与您相遇
感谢您昨日莅临我们在[展会名称]的展位。与您探讨[具体话题]并了解您的项目计划，令人非常愉快。
随信附上我们提到的产品手册与案例研究，如有疑问欢迎随时联系。
致意，
[您的姓名]
要点解析：
• 及时发送（24小时内）提升印象
• 提及具体交谈内容，体现用心
• 附上资料，推动下一步沟通
5. 展后跟进邮件（Follow-Up with Additional Info）
Subject: Following Up: Custom Solution for [Client's Industry]
Dear [Client's Name],
It was great connecting at [Exhibition Name]. Based on our conversation about your challenges in [Specific Area], I’ve prepared a brief proposal outlining how our [Product/Service] can help improve efficiency by up to 30%.
Please find the document attached. I’d welcome the chance to walk you through it next week.
Best regards,
[Your Name]
中文翻译：
主题：跟进：[客户行业]的定制化解决方案
尊敬的[客户姓名]，
很高兴在[展会名称]与您交流。根据您提到的[具体领域]挑战，我准备了一份简要方案，说明我们的[产品/服务]如何帮助提升30%的效率。
附件请查收，期待下周为您详细讲解。
此致敬礼，
[您的姓名]
要点解析：
• 展现定制化服务意识
• 提供具体数据增强说服力
• 主动提议下一步会议
6. 未见面客户跟进邮件（Follow-Up with No-Show Client）
Subject: Missed You at [Exhibition Name] – Let’s Connect Online
Dear [Client's Name],
We noticed you weren’t able to make it to [Exhibition Name], but we’d still love to share what we showcased—especially our new [Product Name], which aligns closely with your needs in [Specific Area].
Would you be interested in a 15-minute virtual tour? We can schedule it at your convenience.
Looking forward to your reply.
Kind regards,
[Your Name]
中文翻译：
主题：在[展会名称]未能与您会面——让我们线上沟通吧
亲爱的[客户姓名]，
我们注意到您未能出席[展会名称]，但仍希望向您介绍我们的新品[产品名称]，其功能与您在[具体领域]的需求高度契合。
您是否愿意安排15分钟的线上演示？时间可由您决定。
谨致问候，
[您的姓名]
要点解析：
• 用“missed you”表达善意而非责备
• 强调产品与客户需求的关联性
• 提供低门槛的互动方式
7. 展后报价邮件（Follow-Up with Quotation）
Subject: Quotation for [Product/Service] – As Discussed at [Exhibition Name]
Dear [Client's Name],
Following our conversation at [Exhibition Name], please find attached the detailed quotation for [Product/Service], including volume discounts and delivery timelines.
We’re offering a special show rate valid until [Date]. Let me know if you’d like to proceed or discuss customization options.
Best regards,
[Your Name]
中文翻译：
主题：主题：[产品/服务]报价——正如我们在[展会名称]上所讨论的
尊敬的[客户姓名]，
根据我们在[展会名称]的交流，随附[产品/服务]的详细报价单，包含批量折扣与交货周期。
展会特惠价有效期至[日期]，欢迎随时确认订单或探讨定制方案。
此致敬礼，
[您的姓名]
要点解析：
• 明确报价依据，增强可信度
• 设置限时优惠，制造紧迫感
• 提供定制选项，提升灵活性
8. 长期关系维护邮件（Ongoing Relationship Nurturing）
Subject: Quick Update: What’s New at [Your Company]?
Dear [Client's Name],
I hope you’re doing well! I wanted to share a few updates from our team—new product launches, client success stories, and an upcoming webinar on [Relevant Topic].
Here’s the link: [Webinar Link]
We’d be honored if you joined us.
Wishing you continued success!
Warm regards,
[Your Name]
中文翻译：
主题：快速更新：[贵公司]的新动态是什么？
亲爱的[客户姓名]，
希望您一切顺利！我们团队近期有一些新动态：新品发布、客户成功案例及一场关于[相关主题]的网络研讨会。
邀请链接：[链接]，诚邀您参与。
温馨问候，
[您的姓名]
要点解析：
• 非推销式沟通，建立长期信任
• 分享有价值的信息，提升品牌形象
• 保持联系频率，避免过度打扰
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