在外贸业务中，一封专业、得体且具有吸引力的开发信是打开客户大门的第一把钥匙。许多新手业务员常常苦恼于如何撰写英文邮件才能引起海外客户的兴趣。为此，本文精心整理了12个实用的外贸客户开发英文邮件模板，涵盖初次联系、展会跟进、产品推荐、价格咨询等多种场景。每个模板均附带中文翻译和专业点评，帮助你快速掌握邮件写作技巧，提升客户回复率，高效拓客成交。
1. 初次联系客户的标准开发信模板
Subject: High-Quality [Product Name] Supplier from China – [Your Company Name]
Dear [Customer's Name],
I hope this message finds you well. My name is [Your Name], and I’m the [Your Position] at [Your Company Name], a professional manufacturer and exporter of [Product Category] based in China.
We specialize in producing high-quality [Product Name] that meet international standards. Many of our clients in [Target Country/Region] have been satisfied with our competitive pricing, reliable delivery, and excellent after-sales service.
I noticed your company is involved in [Customer’s Business Field], and I believe our products could be a great fit for your business. I’d be happy to send you our latest catalog and price list for your review.
Looking forward to your reply.
Best regards,
[Your Full Name]
[Your Position]
[Your Company Name]
[Email Address] | [Phone Number]
[Website URL]
中文翻译：
主题：来自中国的高品质[产品名称]供应商——[公司名称]
尊敬的[客户姓名]：
您好！希望您一切顺利。我是[你的姓名]，任职于[公司名称]，我们是一家位于中国的专业[产品类别]制造商和出口商。
我们专注于生产符合国际标准的高品质[产品名称]。许多来自[目标国家/地区]的客户对我们的价格优势、稳定交货和优质售后服务表示满意。
我注意到贵公司从事[客户业务领域]，相信我们的产品可能非常适合您的业务需求。我很乐意为您提供最新的产品目录和报价单供您参考。
期待您的回复！
此致
敬礼！
[你的全名]
[职位]
[公司名称]
[邮箱] | [电话]
[网站地址]
重点解析：
• 开头礼貌问候，建立良好第一印象。
• 简明介绍自己和公司，突出专业性。
• 强调产品质量、价格和售后服务三大优势。
• 提到客户业务，体现“定制化”沟通，提升可信度。
• 结尾主动提供资料，降低客户行动门槛。
2. 展会后跟进客户邮件模板
Subject: Great Meeting You at [Exhibition Name], [Your Company Name]
Dear [Customer's Name],
It was a pleasure meeting you at [Exhibition Name] in [City] last week. Thank you for taking the time to visit our booth and discuss your requirements for [Product/Service].
As promised, I’m sending you our product catalog, detailed specifications, and a competitive quotation for the items we discussed.
If you have any questions or need samples, please don’t hesitate to let me know. We can also arrange a video call to go over the details if needed.
Looking forward to the opportunity to work together.
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Email] | [Phone]
[Website]
中文翻译：
主题：很高兴在[展会名称]与您见面，[公司名称]
尊敬的[客户姓名]：
上周在[城市]举办的[展会名称]上与您见面非常愉快。感谢您抽出时间参观我们的展位，并与我们讨论了您对[产品/服务]的需求。
如约，我现将我们讨论过的产品目录、详细规格以及具竞争力的报价单发送给您。
如果您有任何问题，或需要样品，请随时告知。如有需要，我们也可安排视频会议进一步沟通细节。
期待未来有机会合作！
此致
敬礼！
[你的姓名]
[职位]
[公司名称]
[邮箱] | [电话]
[网站]
重点解析：
• 明确提及展会名称和地点，唤起客户记忆。
• 表达感谢，体现专业与礼貌。
• 履行承诺（发送资料），建立信任。
• 提供后续沟通方式（样品、视频会议），推动进展。
• 语气积极，表达合作意愿。
3. 针对潜在客户的兴趣激发邮件
Subject: How [Your Product] Can Help [Customer’s Company] Reduce Costs by 20%
Dear [Customer's Name],
I came across your company while researching businesses in the [Industry] sector. I noticed you’re using [Competitor’s Product or General Product Type], and I believe our [Your Product Name] could help you significantly reduce production costs and improve efficiency.
Our product has been adopted by over 150 companies worldwide, including [Client Name 1] and [Client Name 2], and has helped them save up to 20% in operational costs.
Would you be open to a 15-minute call next week to explore how we can support your business?
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Email] | [Phone]
中文翻译：
主题：[你的产品]如何帮助[客户公司]降低20%成本
尊敬的[客户姓名]：
我在研究[行业]领域的企业时注意到贵公司。我了解到您目前使用的是[竞品或通用产品类型]，而我相信我们的[产品名称]可以帮助您显著降低生产成本并提升效率。
我们的产品已被全球150多家公司采用，包括[客户1]和[客户2]，帮助他们节省高达20%的运营成本。
您是否愿意下周抽出15分钟时间通个电话，探讨我们如何支持您的业务发展？
此致
敬礼！
[你的姓名]
[职位]
[公司名称]
[邮箱] | [电话]
重点解析：
• 主题用数据吸引眼球，激发兴趣。
• 展示市场验证（客户案例），增强说服力。
• 提出具体行动建议（15分钟通话），降低客户压力。
• 避免直接推销，强调“帮助”和“价值”。
4. 产品推荐邮件模板
Subject: New Arrival: [Product Name] – Ideal for [Customer’s Industry]
Dear [Customer's Name],
We’ve recently launched a new product – [Product Name] – designed specifically for companies in the [Customer’s Industry] industry.
Key features include:
• [Feature 1: e.g., Energy-efficient design]
• [Feature 2: e.g., Easy installation]
• [Feature 3: e.g., 2-year warranty]
This product has already received positive feedback from early adopters in Europe and North America.
I’d be happy to send you a sample or a detailed brochure. Let me know your interest!
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Email] | [Phone]
中文翻译：
主题：新品上市：[产品名称]——专为[客户行业]设计
尊敬的[客户姓名]：
我们最近推出了一款新产品——[产品名称]，专为[客户行业]企业设计。
主要特点包括：
• [特点1：如节能设计]
• [特点2：如安装简便]
• [特点3：如两年质保]
该产品已在欧美早期用户中获得积极反馈。
我很乐意为您提供样品或详细产品手册。请告知您的兴趣！
此致
敬礼！
[你的姓名]
[职位]
[公司名称]
[邮箱] | [电话]
重点解析：
• 主题突出“新品”和“适用行业”，精准定位。
• 使用项目符号清晰列出产品优势。
• 强调市场反馈，增强可信度。
• 主动提供样品或资料，促进互动。
5. 价格咨询回复邮件模板
Subject: Quotation for [Product Name] – [Your Company Name]
Dear [Customer's Name],
Thank you for your inquiry regarding [Product Name]. We appreciate your interest in our products.
Please find attached our detailed quotation, including specifications, pricing, MOQ, and delivery terms.
If you need any customization or have further questions, feel free to contact me. We also offer sample orders at a discounted rate.
We look forward to your feedback.
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Email] | [Phone]
[Website]
中文翻译：
主题：[产品名称]报价单——[公司名称]
尊敬的[客户姓名]：
感谢您对[产品名称]的询价。我们非常感谢您对我们产品的关注。
随信附上详细报价单，包含产品规格、价格、最小起订量（MOQ）及交货条款。
如需定制服务或有其他疑问，欢迎随时联系我。我们也提供优惠价样品订单。
期待您的反馈！
此致
敬礼！
[你的姓名]
[职位]
[公司名称]
[邮箱] | [电话]
[网站]
重点解析：
• 及时回应，体现专业服务态度。
• 报价单应清晰、完整，避免遗漏关键信息。
• 提及定制和样品，增加转化机会。
• 保持礼貌结尾，鼓励客户回复。
6. 样品请求回复邮件模板
Subject: Sample of [Product Name] – Shipment Details
Dear [Customer's Name],
Thank you for your interest in our [Product Name]. We’re pleased to inform you that we can arrange to send you a sample.
Please confirm your full shipping address and preferred courier (DHL, FedEx, etc.). We’ll cover the sample cost, but shipping fees may apply depending on your location.
Once we receive your details, we’ll dispatch the sample within 2 business days.
Looking forward to your confirmation.
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Email] | [Phone]
中文翻译：
主题：[产品名称]样品——发货详情
尊敬的[客户姓名]：
感谢您对我们[产品名称]的兴趣。我们很高兴通知您，可以为您安排发送样品。
请确认您的完整收货地址及首选快递公司（DHL、FedEx等）。样品费用由我们承担，但运费可能根据您所在地区收取。
收到您的信息后，我们将在两个工作日内发出样品。
期待您的确认！
此致
敬礼！
[你的姓名]
[职位]
[公司名称]
[邮箱] | [电话]
重点解析：
• 明确表达愿意提供样品，增强客户好感。
• 说明费用分担，避免后续争议。
• 设定处理时效（2天内），体现效率。
• 要求客户确认信息，推动下一步行动。
7. 跟进未回复客户的邮件模板（第一次）
Subject: Following Up: Quotation for [Product Name]
Dear [Customer's Name],
I’m writing to follow up on the quotation I sent last week for [Product Name]. I hope you’ve had a chance to review it.
If you have any questions or need further information, I’d be happy to assist. We’re currently offering a special discount for orders placed before [Date].
Let me know your thoughts when convenient.
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Email] | [Phone]
中文翻译：
主题：跟进：[产品名称]报价单
尊敬的[客户姓名]：
我写此邮件是想跟进上周发送给您的[产品名称]报价单。希望您已有机会查阅。
如您有任何疑问或需要更多信息，我很乐意为您解答。目前我们在[日期]前下单可享受特别折扣。
方便时请告知您的想法。
此致
敬礼！
[你的姓名]
[职位]
[公司名称]
[邮箱] | [电话]
重点解析：
• 语气温和，避免催促感。
• 提供额外价值（限时折扣），激发行动。
• 保持开放沟通，降低客户压力。
• 适用于首次跟进，间隔约5-7天。
8. 跟进未回复客户的邮件模板（第二次）
Subject: Last Reminder: Special Offer Ends Soon
Dear [Customer's Name],
This will be my final follow-up regarding our quotation for [Product Name]. I understand you may be busy, but I’d hate for you to miss out on our limited-time offer.
The special pricing and free sample program will end on [Date]. If you’re still considering, now is the best time to place your trial order.
Feel free to reply to this email or call me directly.
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Email] | [Phone]
中文翻译：
主题：最后提醒：优惠即将结束
尊敬的[客户姓名]：
这是关于[产品名称]报价单的最后一次跟进。我理解您可能很忙，但不希望您错过我们的限时优惠。
特价和免费样品活动将于[日期]结束。若您仍在考虑，现在是下试订单的最佳时机。
欢迎回复此邮件或直接致电我。
此致
敬礼！
[你的姓名]
[职位]
[公司名称]
[邮箱] | [电话]
重点解析：
• 使用“最后提醒”制造紧迫感。
• 强调“限时优惠”和“免费样品”，提升吸引力。
• 保持礼貌，避免强硬语气。
• 适用于第二次或最后一次跟进。
9. 客户表示价格太高的回复模板
Subject: Re: Quotation for [Product Name] – Flexible Options Available
Dear [Customer's Name],
Thank you for your feedback. I understand that our initial quote may seem high, but I’d like to explain the value behind our pricing.
Our products are made with premium materials, undergo strict quality control, and come with a [X]-year warranty. Many clients find the long-term savings outweigh the initial cost.
That said, we can offer a more budget-friendly option with slight modifications, or discuss a trial order with reduced quantity.
Let’s find a solution that works for you.
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Email] | [Phone]
中文翻译：
主题：回复：[产品名称]报价单——可提供灵活方案
尊敬的[客户姓名]：
感谢您的反馈。我理解我们的初始报价可能偏高，但我想解释一下我们定价背后的价值。
我们的产品采用优质材料，经过严格质检，并提供[X]年质保。许多客户发现长期使用节省的成本远超初期投入。
不过，我们也可提供稍作调整的经济型方案，或讨论减少数量的试订单。
让我们一起找到适合您的解决方案。
此致
敬礼！
[你的姓名]
[职位]
[公司名称]
[邮箱] | [电话]
重点解析：
• 先认同客户感受，建立共情。
• 强调质量、质保和长期价值，而非单纯降价。
• 提供替代方案（经济款、小单试单），保持灵活性。
• 体现合作意愿，推动谈判。
10. 成功下单后的感谢邮件模板
Subject: Thank You for Your Order – [Order Number]
Dear [Customer's Name],
Thank you for placing your first order with [Your Company Name]! We truly appreciate your trust in our products and services.
Your order (#[Order Number]) is now being processed, and we’ll keep you updated on the production and shipping status.
If you have any special requests or need assistance, please don’t hesitate to contact me.
We look forward to a long-term partnership.
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Email] | [Phone]
中文翻译：
主题：感谢您的订单——[订单号]
尊敬的[客户姓名]：
感谢您首次向[公司名称]下单！我们非常感谢您对我们产品和服务的信任。
您的订单（#[订单号]）正在处理中，我们将持续向您更新生产和发货进度。
如有特殊要求或需要协助，请随时联系我。
期待与您建立长期合作关系！
此致
敬礼！
[你的姓名]
[职位]
[公司名称]
[邮箱] | [电话]
重点解析：
• 及时表达感谢，增强客户满意度。
• 提供订单号，体现专业管理。
• 承诺进度更新，建立信任。
• 植入“长期合作”愿景，为复购铺垫。
11. 推荐相关产品的交叉销售邮件
Subject: Complementary Product Suggestion for Your [Previous Order]
Dear [Customer's Name],
Thank you again for your recent order of [Product A]. We hope it meets your expectations.
I’d like to recommend [Product B], which many of our customers use alongside [Product A] to enhance performance and reduce maintenance costs.
As a valued customer, you’re eligible for a 10% discount on your first order of [Product B].
Let me know if you’d like more details.
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Email] | [Phone]
中文翻译：
主题：为您[之前订单]推荐配套产品
尊敬的[客户姓名]：
再次感谢您近期订购[产品A]。希望产品符合您的期望。
我想推荐[产品B]，许多客户将其与[产品A]搭配使用，以提升性能并降低维护成本。
作为尊贵客户，您首次订购[产品B]可享9折优惠。
如需了解更多详情，请告知我。
此致
敬礼！
[你的姓名]
[职位]
[公司名称]
[邮箱] | [电话]
重点解析：
• 建立在已有订单基础上，信任度高。
• 强调“配套使用”和“客户普遍选择”，增强说服力。
• 提供专属折扣，提升购买意愿。
• 适用于客户维护与复购激励。
12. 节日问候与关系维护邮件
Subject: Happy [Festival] from [Your Company Name]!
Dear [Customer's Name],
Wishing you and your team a joyful and prosperous [Festival]! Thank you for your continued support and partnership.
We look forward to achieving more success together in the coming year.
Warm regards,
[Your Name]
[Your Position]
[Your Company Name]
中文翻译：
主题：[公司名称]祝您[节日]快乐！
尊敬的[客户姓名]：
祝您和您的团队[节日]快乐，万事如意！感谢您一直以来的支持与合作。
期待来年携手共创更多佳绩。
此致
敬礼！
[你的姓名]
[职位]
[公司名称]
点评与重点：
• 节日问候体现人文关怀，增强客户好感。
• 简洁温馨，避免过度营销。
• 适用于圣诞节、新年、感恩节等国际节日。
• 长期客户关系维护的重要手段。
👉 关注 水滴英语作文网，掌握国际职场秒懂的商务英语，让邮件成为你的升职加速器！
#英语作文范文 #商务英语邮件 #职场英语 #大学英语作文 #英语学习资料
